Course- BDFT/BFT

SEMESTER- I

Subject Name-design exploration in Fashion

UNIT- II (Elements of design)

TOPIC- Elements of design

The Art

of Fashion

What is clothing made up of?

• The principles that make up appealing art apply to good fashion design as well.

Design has a combination of the elements and principles of design.

Elements of Design

• Line

• Shape

• Color

• Texture

• Pattern

What lines appear in this

dress?

1.

Line• Refers to an elongated mark that connects

two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.

Effects of line

• Can create optical illusions.

• Can Give messages

A

B

C

D

• Structural – lines required to maintain the structure of the garment; for example, seams

• Decorative – lines created by the designer purely for decoration; for example, a printed-on design

Structural

Decorative

Vs.

Straight Lines

• Message– Forceful, Rigid, Strong, Hard, Formal, Masculine, Crisp,

Stiff, Severe

• Illusion– Increases, emphasizes, reinforces body lines and angles,

counters curved lines and rounded body areas

• Placements– Closures, Necklines, Collars, Lapels, Seamlines, Darts,

Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes

2. 3.

Curved Lines

• Message– Gentle, Romantic, Fragile, Soft, Casual,, Graceful, Sensual

• Illusion– Holds attention longer, increases, emphasizes, reinforces

rounded soft-body curves, counter straight lines and angular body areas

• Placements– Fabric pattern, necklines, collars, yokelines, seamlines,

bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons

Line Direction

• The direction that the line falls affects the design, message and illusion drastically.

Vertical

• Message– Formal, strong, dignified, stiff, business-like, stately,

conservative, grandious, majestic, efficient

• Illusion– Increases, emphasizes, reinforces length, height, narrowness,

thinness– slimming, counters horizontal lines

• Placement– Deep v-necklines, pointed collars, narrow lapels, narrow

panels or gores, fabric insets, lengthwise grainline, vertical stripes, darts, tucks, pleats, folds, crease, zippers, row of buttons, pockets, ties, neckties, long sleeves, high heels

4. 5.

Horizontal

• Message– Restful, stable, calm, relaxed, casual, quiet, serene, in repose,

lethargic

• Illusion– Increases, emphasizes, reinforces width, bulk, shortness, counters

vertical lines, when placed high appears taller, when placed low appears shorter

• Placement– Necklines, flat collars, bow ties, yoke lines, horizontal stripes,

belts, cuffs, waistline, sashes, patch/flap pockets, wide-set double-breasted closure, strap shoes, platform shoes, wide-brimmed hat

6

Diagonal

• Message– Active, movement, instability, excitement, interesting, dramatic,

restless, sophisticated, in motion, vitality

• Illusion– Increases, emphasizes, reinforces the direction of the dominant angle,

counters vertical and horizontal lines

• Placement– V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French

darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps

7.

Portfolio Assignment

• Create 3 portfolio pages– Straight Line, Curved Line, Diagonal Line

• Address the following in the paragraph:– What lines are found in the picture?– Where are the lines found?– Are the lines structural or decorative?– What is the illusion and message associated with

the described lines.

Curved line 8.

References1. http://fashionguidestyle.com/fahion-dress/new-york-fashion-week

2. http://www.dailymail.co.uk/home/you/article-1323968/8-glamourous-greats-Fashion-classics-grown-own.html

3. http://www.dailymail.co.uk/home/you/article-1323968/8-glamourous-greats-Fashion-classics-grown-own.html

4. http://stylecaster.com/how-to-look-thinner/

5. http://www.coco-fashion.com/BlueWhite-Vertical-Stripes-Long-Line-Asian-Fashion-Blazer-p23774.html

6. https://www.pinterest.com/pin/342414377888404443/

7. http://i01.i.aliimg.com/photo/v2/1218163761/Long_Sleeve_Diagonal_Striped_Women_Midi_Bodycon.jpg_250x250.jpg

8. http://rachel2d.wordpress.com/2013/01/13/curved-lines/

Thank you