b!digital - factsheet proximus loyalty programme - 2010
DESCRIPTION
Buongiorno has developed for several Telecom Operators around the world Customer Loyalty Programmes. These CRM projects are being developed, implemented, hosted and managed completely by Buongiorno. In Belgium Buongiorno is currently running such a programme for Proximus.TRANSCRIPT
Tel.: 020 530 87 60 - Email: [email protected] - Web: www.buongiornodigital.com
Proximus Loyalty Programme Introduction Buongiorno has developed for several Telecom Operators around the world Customer Loyalty Programmes. These CRM projects are being developed, implemented, hosted and managed completely by Buongiorno. In Belgium Buongiorno is currently running such a programme for Proximus.
Objectives Proximus
Reduce churn / increase loyalty
Increase ARPU / global prepaid revenue
Improve the image of Proximus and its offers which are being considered as more expensive than its competitors, on the market.
Indirectly: collect data on its prepaid customer base
Scope of the Programme
Long-term loyalty / revenue development programme based on real-time rewards
Managed in campaign periods of 3 months.
Where customers are communicated their eligibility to win a prize, in real-time right after their top-up. Communication is done through SMS messaging.
The prize redemption will be done through a dedicated website.
Rules of prize distribution
Level of prizes (Silver or Gold) are attributed according to the amount recharged.
Network prizes are attributed according to customer profile.
Each time a customer is connecting to redeem his prize, he will have a chance of getting a physical prize. Physical prizes are attributed randomly.
Advertising Proposition
The website has 650,000 visitors per month and 350.000 customers in January
2010 who have participated to the programme and are connecting to discover and redeem their prize.
Some viral functionalities will be added to the site, in order to better distribute the information about the prizes and brands won by Proximus customers, towards their network and friends.
The next campaign will start on June 16th 2010
Advertising Options
Depending on the prize package the following marketing instruments are available to the advertiser:
o Fixed placement with banner / button on the Homepage
o Logo & introduction text in the email newsletter (250.000 subscribers)
o Banner/clickable logo on the prize page
o Banner/clickable logo on the redemption page
o Banner/clickable logo on the prize winners page
o A contract will be set up directly with Belgacom.
Contact Voor meer informatie zijn wij bereikbaar op telefoonnummer 020 530 87 60 of per email via [email protected].