bdnt march 5 presentation, innovationews
DESCRIPTION
Presentation for the Boulder New Tech Meetup on March 5, 2013 by InnovatioNews Publisher Lee Porter describing what InnovatioNews is and how to get startup stories covered.TRANSCRIPT
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ColoradoEntrepreneurialEnergy
Boulder-Denver New Tech Meetup, March 5, 2013
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“Colorado is invisible to investors!”--Tim Reeser, principal, Lightning Hybrids
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Just the factsLaunched June 1, 2012Colorado news of innovation1000 stories by April 1, 201320-25 new stories posted per
week3 Founders and 7 writers
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Colorado stories we’ve covered
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Colorado stories we’ve covered
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INcoming News: Edited and original featured stories
Featured Articles: Exclusive content
INterviews: High profile state-wide leaders
IN Videos: Original news
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Featured Articles
• Most are about 500 words long
• They include logos, photos, links and video
• Syndication available
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Why InnovatioNews?An AMAZING Colorado innovation
ecosystemColorado startups need publicity Investors need impartial informationNobody else is telling your stories
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Answer these questions to pitch your storyWhat’s the big idea?Who.what.when.where.why.h
ow?Why is your story innovative?Why should our audience
care?Compelli
ngRelevantInteresti
ng
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Attracting readersSocial media—all content is
pushed through Twitter, Facebook, Google + & LinkedIn…email briefs available
Fastest growing type of reader is an investor
20% growth in audience per month
@innov_news
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Engaging with our audience:Events
First event! Google Hangout with Brad Feld on March 14, 1:30pm
Pitch Event with RVC, Innosphere and City of Loveland, May
facebook.com/
InnovatioNews
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IN Sponsors
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Founders
Steve Porter, [email protected]
Lee Porter, [email protected]
Jay Jacoby, [email protected]