bdp report on san noodles, apex college

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    Contents

    Chapter 1: Background........................................................................................................4

    1.1 Introduction................................................................................................................41.2 Company ownership..................................................................................................5

    1.3 Location and premises...............................................................................................5

    1.4 Startup summary........................................................................................................5

    1.5 ision.........................................................................................................................!

    1.! "ission statement......................................................................................................!

    1.# $%&ecti'es...................................................................................................................!

    1.( Lega) *ramework........................................................................................................#

    1.+ S,$- na)ysis..........................................................................................................(

    Chapter 2: $rgani/ation nd "anagement -eam.............................................................10

    2.1. "anagement Summary...........................................................................................10

    2.2. $rgani/ationa) Structure.........................................................................................10

    Chapter 3: roducts and Ser'ices......................................................................................14

    3.1. roduct istory.......................................................................................................14

    3.2. roduct eatures......................................................................................................14

    3.3. roduction )ow iagram o* the unit.....................................................................15

    3.4. roduct ricing........................................................................................................1#

    3.5. Competiti'e edge....................................................................................................1#

    3.!. uture )ans.............................................................................................................1#

    Chapter 4: "arket and Competitions.................................................................................1(

    4.1. Industry and Business $ut)ook...............................................................................1(

    4.2. rowth otentia)ity.................................................................................................1+

    4.3. "arket Segmentation and -argeting.......................................................................1+4.4. -argeting..................................................................................................................21

    4.5. ositioning..............................................................................................................21

    4.!. Competition.............................................................................................................21

    Chapter 5: Competiti'e na)ysis.......................................................................................22

    5.1. orter6s i'e orces "ode)7Competiti'e na)ysis.................................................22

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    Chapter !: "arketing nd Sa)es )an................................................................................23

    !.1. "arketing mi8.........................................................................................................23

    Chapter #: inancia) )an...................................................................................................25

    #.1. ssumptions............................................................................................................25

    #.2 inancia) detai)s o* startup e8penses........................................................................2#

    #.3 ro&ected Income Statement:...................................................................................2(

    #.4 ro&ected Ba)ance Sheet:..........................................................................................2(

    #.5 ro&ected Cash *)ow Statement................................................................................2(

    #.# 9 I;; < "I;;:.................................................................................................31

    #.( ay%ack eriod:........................................................................................................31

    Chapter (: Critica) ;isk and Contingencies.......................................................................32

    (.1 Interna) ;isks:..........................................................................................................32

    (.2 =8terna) ;isks:.........................................................................................................33

    Chapter +: uture )an and =8it Strategy..........................................................................34

    +.1. uture )an..............................................................................................................34

    +.2. =8it Strategy............................................................................................................34

    99=>.............................................................................................................................35

    1. Capita) ;e?uirement..................................................................................................35

    Capita) Structure............................................................................................................3!,orking Capita) Structure..............................................................................................3!

    2 S9 9ood)es Income Statement................................................................................3#

    3. S9 9ood)es Ba)ance Sheet as on @ear =nd *or 5 @ears.........................................40

    4. S9 9ood)es Cash )ow Statement.........................................................................42

    5. ;atio Summary........................................................................................................44

    SC=AL=S....................................................................................................................45

    1. Schedu)e or Sa)es orecast......................................................................................45

    2.Schedu)e or irect "ateria)......................................................................................45

    3.Schedu)e *or irect La%or...........................................................................................4!

    Schedu)e *or In'entory o* inished oods....................................................................4!

    In'entory o* inished oods in Anits.......................................................................4!

    4. In'entory o* inished oods in ;s........................................................................4#

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    5. Schedu)e *or in'entory o* raw materia)......................................................................4#

    In'entory o* ;aw "ateria) in Anit............................................................................4#

    !. In'entory o* ;aw "ateria) In ;s...........................................................................4(

    #. epreciation schedu)e................................................................................................4+

    (. ,orking Capita) Loan morti/ation Schedu)e..........................................................54

    +. -erm Loan morti/ation Schedu)e........................................................................55

    11. Schedu)e *or d'ertisement.....................................................................................5(

    12. Schedu)e *or ccount ;ecei'a%)e............................................................................5+

    13. -ota) 9et i8ed ssets Schedu)e..............................................................................!0

    14. Schedu)e *or ccount aya%)e.................................................................................!2

    15. ;etained =arnings Schedu)e.....................................................................................!3

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    Chapter 1: Background

    1.1 Introduction

    9epa) with a popu)ation o* around 30 mi))ion possesses a huge "C industry or ast"o'ing Consumer oods6 industry which amounts to more than a %i))ion do))ar. -his

    industry is %e)ie'ed to %e growing at a 'ery remarka%)e pace. ,hi)e the o'era)) economy

    o* 9epa) is growing at the rate o* 3D to 4D the "C sector in the country is growing

    at a high year)y rate o* o'er 20 D. -here*ore 9epa)6s "C industry is growing at a

    'ery *aster speed than the o'era)) economy o* the country.

    Stick nood)e is one o* the *ast growing "C industries in 9epa). 9ood)es originated in

    northern China during the )ast ha)* o* the an ynasty 20! B.C.=.E220 C.=. when)arge7sca)e wheat grinding %ecame a'ai)a%)e pro'iding *)our to make mian mein or mi

    the Chinese word *or nood)e. 9epa) is the )eader 1 st in manu*acturing nood)es among

    the S;C countries. 9epa)Fs instant nood)es production %egan in the ear)y 1+(0s when

    okhara7%ased andaki 9ood)es stepped into a 'irgin market with ;ara. It a)so )aunched

    stick nood)es in the market. Soon a*ter that 'arious sma)) cottages industries &umped into

    the stick nood)es manu*acturing %usiness. Current)y there are an amp)e num%er o* sma))

    medium enterprises as we)) as )arge enterprises manu*acturing stick nood)es within and

    outside the Gathmandu 'a))ey.

    S9 9ood)es is a stick nood)es manu*acturing company dedicated in producing ?ua)ity

    products and making it a'ai)a%)e at a**orda%)e price. -he unit wi)) %e )ocated at ;amkot

    Sitapai)a Gathmandu. -he ma&or reason %ehind se)ection o* this area as the industry set

    up /one isH it %eing )ess popu)ated with 'ery *ew houses and a%sence o* any other

    industries in that periphery. Simi)ar)y it is near to the ;ingroad making it easier in the

    de)i'ering as we)) as purchasing process. $ur main product wi)) %e stick nood)es. resh

    nood)es are an e8truded product made o* maida. -hey are )ong thread7)ike o* 0.22 to 0.4

    mm. thickness. -his is an eata%)e *ood item under instant *ood products and 'ery popu)ar

    now7a7days as %reak7*ast *ood )unch and dinner. It is one o* the most con'entiona) *oods

    a'ai)a%)e in the market.

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    1.2 Company ownership

    -he company wi)) %e esta%)ished as a So)e roprietorship Business. -he *actory wi)) %e

    operated under the super'ision o* "r. 9irma) radhan who has %een associated with the

    %usiness *or the past 10 years and has marketing e8perience. It wi)) %e owned and

    managed %y "s. ;o&ina Shrestha an "B graduate with 5 years working e8perience

    with a%ur 9epa).

    1.3 Location and premises

    -he *actory wi)) %e )ocated at ;amkot Sitapai)a Gathmandu. -he main reason %ehind

    se)ection o* this )ocation is the area %eing )ess popu)ated with 'ery *ew residentia) houses

    and no other *actory has %een set up in that area. Simi)ar)y there a sma)) stream o*

    *)owing water &ust %e)ow the *actory set up area which can %e used *or the *actory

    operation purposes. espite the area %eing )ess popu)ated the *actory site is at a distance

    o* 1 Gm. *rom ;ingroad this wi)) make it easier *or de)i'ering and procurement process.

    1.4 Startup summary

    -he tota) capita) and working capita) re?uirement *or the *actory set up is ;s. !0#5000

    and ;s. 21!4040 respecti'e)y. 40D o* the tota) re?uirement is *inanced %y the e?uity i.e.

    the owner6s contri%ution whi)e the remaining !0D is *inanced %y %ank )oan. -he )oan wi))

    %e taken *rom ima)yan Bank Ltd. and it wi)) in two *orms i.e. term )oan and working

    capita) )oan. -he term )oan wi)) %e taken +.#5D with amorti/ation period o* 5 years.

    whi)e the working capita) )oan wi)) %e taken 10.5D which wi)) %e paid within 1 year.

    -he start up e8penses wi)) inc)ude )ega) e8penses pre7operating sa)aries o**ice supp)ies

    purchase o* machineries and )ike.

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    Start up capital

    equity loan

    ig. Start up in'estment re?uirement

    1. !ision

    $ur 'ision is to %ecome J-he %est packaged *ood company ser'ing Internationa)

    Standard roducts *or the utmost satis*action o* its 'a)ued customersK. ,e a)so en'ision

    e8panding our %usiness outside the nationa) territory %y e8porting our products a%road.

    part *rom %usiness e8pansion product )ine e8pansion is a)so what we p)an to achie'e

    tomato ketchup mayonnaise soya sauce and *)a'ored stick nood)es.

    1." #ission statement

    $ur "ission is to sustain growth %y pro'iding high product ?ua)ity encouraging

    inno'ation and pro'iding e8ce))ent customer ser'ice to our customers.

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    1.$ %&'ecti(es

    ,e want to go *orward gaining strength in our particu)ar markets and %eing good at what

    we do in e'ery respect. ,e see that the key is to stick to the %asic and to pro'ide premium

    ?ua)ity products tai)ored to meet the changing market needs. ,e see ourse)'es as

    remaining in the 9epa)i *oods market and pro'iding other *antastic products in this

    category. $ur company phi)osophy is to respond ?uick)y to the changing en'ironment

    encourage )earning and %e *)e8i%)e in adopting new techno)ogies and techni?ue in our

    manu*acturing process with particu)ar emphasis on product ?ua)ity and *ood sa*ety.

    -he ma&or o%&ecti'es o* S9 9ood)es are )isted in the points gi'en %e)ow:

    -o manu*acture high ?ua)ity stick nood)es and cater to the taste %uds o* the

    customers. -o *ocus on impro'ing the %est product ?ua)ity sa*ety o* *oods consumption as

    we)) as ha'ing en'ironmenta) concerns.

    -o generate re'enue and occupy su%stantia) market share.

    -o ensure proper uti)i/ation o* a'ai)a%)e resources.

    -o increase the sa)es %y 5D in second year and %y 1(D therea*ter.

    -o e8pand %usiness outside the nationa) territory.

    -o e8pand the product )ine and manu*acture soya sauce tomato ketchup *)a'ored

    nood)es and mayonnaise.

    1.) Lega* +ramework

    ccording to Section 3 o* the ri'ate irm ;egistration ct 2014 the so)e proprietorship

    %usiness institution needs to %e registered either in epartment o* Commerce in case o*

    commerce re)ated *irm epartment o* Cottage and ;ura) Industry in the case o* cottage

    and rura) industry and epartment o* Industry *or any other industry.

    S9 9ood)es %eing a so)e proprietorship *irm operating under nood)es industry wi)) %e

    registered in epartment o* Industry. or the purpose o* registration an app)ication in the

    prescri%ed )ega) *ormat a)ong with the prescri%ed o**icia) *ee o* ;s. 15000 wi)) %e

    su%mitted. -he app)ication wi)) contain the *o))owing in*ormation:

    i. -he name o* the ri'ate irm

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    ii. -he address o* the irm

    iii. -he o%&ecti'es *unctions and the particu)ars o* goods or commodity to %e transacted

    %y the pri'ate *irm.

    i'. -he name and address o* the owner and the name o* hisher *ather mother and

    grand*ather grandmother.

    Certi*ied copy o* the Citi/enship Certi*icate wi)) %e presented a)ong with other essentia)

    documents *or the registration o* the *irm.

    pri'ate *irm6s duration is three years a*ter which the *irm needs to %e renewed. -he

    renewa) *ee o* ;s. 2300 wi)) %e paid.

    $nce the company is registered the ne8t steps is to take 9 num%er that is ermanent

    account num%er *rom In)and re'enue epartment which is situated at La/impat. or this

    necessary documents are: pp)ication *ormCopy o* the citi/enship certi*icate o* the

    owner Copy o* the company*irm registration certi*icate two passport si/e photo o* the

    owner and and drawn sketch o* the %usiness )ocation.

    1., S-% /na*ysis

    -he Strengths ,eaknesses $pportunities and -hreats S,$- ana)ysis guides us to

    identi*y the positi'es and negati'es inside and outside o* our organi/ation. rogram

    directors po)icy groups and management teams can use this resource to he)p with %oth

    strategic p)anning and decision7making. S,$- ana)ysis wi)) pro'ide perspecti'e and

    re'ea) connections and areas *or action.

    Strength:

    =8perienced management team

    Low cost o* product

    igher understanding o* target customers

    ea)thy re)ation with %uyers and supp)iers

    -eakness:

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    Low )e'e) o* ad'ertisement and promotiona) acti'ities

    9o di**erentiation in *)a'or

    Low distri%ution network compared to others

    Low %rand )oya)ty

    %pportunity:

    rowing package and canned *ood market

    i'ersi*ication

    Large domestic markets

    =8port markets

    hreat:

    igh competition

    rice wars with esta%)ished %rands

    Low %arriers to enter in the %usiness

    Less product mi8 un)ike J"aggiK which has nood)es soup pasta etc

    "edia generated news a%out hea)th issues

    -hreat o* su%stitutes

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    Chapter 2: %rgani0ation /nd #anagement eam

    2.1. #anagement Summary

    -he company wi)) %e owned and managed %y "s. ;o&ina Shrestha an "B graduate

    with 5 years o* working e8perience with a%ur 9epa). -he *actory wi)) %e operated under

    the super'ision o* "r. 9irma) radhan an "B graduate who ha'e %een associated with

    the nood)es industry *or )ast 10 years and ha'e marketing e8perience as we)). -he owner

    wi)) %e managing and o'erseeing the entire %usiness. She wi)) %e a)so ha'e the *ina)

    authority o* appro'a) or decision making as we)) as wi)) %e responsi%)e *or strategic

    p)anning o* the entire *irm. )) the other departments o* the *irm wi)) ha'e to report to the

    owner. dditiona) management personne) wi)) %e hired as the %usiness grows in the near

    *uture.

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    ManagingDirector

    FactorySuperviso

    r

    SalesPersonnel

    Driver

    MaleWorkers

    FemaleWorkers

    Accountant

    Receptionist

    SecurityGuard

    Ofceelper

    2.2. %rgani0ationa* Structure

    ig. %rgani0ationa* structure o+ S/ ood*es

    "anaging irector

    "s. ;o&ina Shrestha an "B graduate with 5 years o* working e8perience with

    a%ur 9epa) wi)) %e designated the post o* managing director. -he managing

    director is the person at the highest )e'e) o* the organi/ationa) hierarchy. She wi))

    %e responsi%)e *or managing and o'erseeing the entire %usiness. She wi)) %e a)so

    ha'e the *ina) authority o* appro'a) or decision making as we)) as wi)) %e

    responsi%)e *or strategic p)anning o* the entire agency. )) the other departments

    o* the agency wou)d ha'e to report to the "anaging irector.

    -he other duties o* the managing director areH

    Se)ecting hiring and super'ising the o**ice sta**s.

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    "aintaining )ong term and hea)thy re)ationship with the customer

    supp)iers and the )ega) authorities.

    reparing the &o% description schedu)e and assigning duties and

    responsi%i)ities to the emp)oyees as per the post he)d %y them.

    esigning the work*)ow p)an and schedu)es o* the *actory and super'ising

    the *actory operations with the he)p o* *actory super'isor.

    reparing the marketing strategies.

    actory Super'isor

    "r. 9irma) radhan an "B graduate who ha'e %een associated with the

    nood)es industry *or past 10 years and ha'e marketing e8perience as we)) wi)) %e

    ho)ding the post o* actory Super'isor.

    e wi)) %e responsi%)e *orH

    Se)ecting and hiring the *actory workers.

    uiding super'ising and pro'ing training to the ma)e and *ema)e workers.

    ro'iding suggestions and guidance to the "anaging irector in the

    decision making process.

    roper maintenance o* the *actory machineries and e?uipments.

    uiding the sa)es personne) on how to dea) with the who)esa)ers.

    "oti'ating the workers to put in their %est e**orts.

    ccountant

    person with at )east Bache)ors degree in the management *ie)d or at )east

    Intermediate degree with 2 years e8perience wi)) %e hired as an accountant.

    She wi)) %e accounta%)e *or *unctions )ikeH

    inancia) p)anning

    ccount keeping

    Bi))ing the c)ients

    "aking payments to the supp)iers

    "aintain the emp)oyee sa)ary sheet

    reparation o* *inancia) statements o* the agency In'entory management

    Sa)es ersonne)

    person with at )east M2 ?ua)i*ication and 1 year o* e8perience in the re)ated *ie)d

    wi)) %e hired as the sa)es personne). e wi)) %e responsi%)e *or de)i'ering the

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    Chapter 3: roducts and Ser(ices

    3.1. roduct 5istory

    9ood)es originated in northern China during the )ast ha)* o* the an ynasty 20!

    B.C.=.E220 C.=. when )arge7sca)e wheat grinding %ecame a'ai)a%)e pro'iding *)our to

    make mian mein or mi the Chinese word *or nood)e. 9epa) is the )eader 1st in

    manu*acturing nood)es among the S;C countries. 9epa)Fs instant nood)es production

    %egan in the ear)y 1+(0s when okhara7%ased andaki 9ood)es stepped into a 'irgin

    market with ;ara. It a)so )aunched stick nood)es in the market. Soon a*ter that 'arious

    sma)) cottages industries &umped into the stick nood)es manu*acturing %usiness. Current)y

    there are an amp)e num%er o* sma)) medium enterprises as we)) as )arge enterprises

    manu*acturing stick nood)es within and outside the Gathmandu 'a))ey.

    3.2. roduct eatures

    S9 9ood)es wi)) %e manu*acturing JStick 9ood)esK packaged in 1 Gg. packets. Stick

    nood)es are an e8truded product made o* JmaidaK. -hey are )ong thread7)ike o* 0.22 to

    0.4 mm. thickness. -he ?ua)ity o* the manu*actured nood)es wi)) %e the ma&or concern o*

    the %usiness. or this purpose the *actory super'isor wi)) pro'ide training to the *actory

    workers and audit the conditioning o* the machineries on a time)y %asis. Simi)ar)y the

    workers wi)) conduct their duties and operation under the contro) and guidance o* the

    *actory super'isor.

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    3.3. roduction *ow 6iagram o+ the unit

    -he production process has %een )isted in the points gi'en %e)owH

    )our storageIn this step the main raw materia) re?uired *or the manu*acturing i.e *)our wi)) %e

    %ought as per the re?uirement and staking o* the *)our wi)) %e done in a proper

    manner in order to reduce any possi%)e wastages.

    ,ooden pa))ets wi)) %e used under the *)our sacks in order to a'oid moisture

    pickup.

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    ough making

    u)'eri/er "i8er wi)) %e used *or mi8ing o* *)our water and other ingredients.

    uargum Sodium tri7po)y phosphate otassium Car%onate Sodium Ch)oride

    wi)) %e used *or impro'ing the ?ua)ity and Sodium Ben/oate to e8tend the se)*

    )i*e. -he usage o* these ingredients wi)) a)so he)p in minimi/ation o* wastages.

    Sheeting and cutting

    Sheeting and cutting wi)) %e per*ormed with the he)p o* cutting machine.

    roo'ed SS sheet wi)) %e pro'ided o'er the wooden parts o* ta%)e and machine to

    a'oid contact %etween dough and wood. -his wi)) enhance the hygiene )e'e) and

    minimi/ation scrapping waste.

    rying

    Co)d air drying in room with the he)p o* a *an at N20oC wi)) %e adopted.

    thermometer in side the room wi)) %e hanged *or checking the temperature. -his

    wi)) sa'e time as we)) as minimi/e the space re?uirement *or drying and

    dependence on sunny days. rrangement wi)) %e made *or hot air drying with the

    he)p o* hot air %)ower at N30oC in p)ace o* sun drying in the partitioned

    e8isting room.

    o)ythene sheet wi)) %e spread under the hanging sticks during drying to a'oid

    contamination to recyc)a%)e waste.a))s cei)ing wi)) %e pro'ided and c)eaning schedu)e wi)) %e maintained at e'ery

    a)ternate day.

    ,eighing and packaging

    -he manu*actured stick nood)es wi)) %e weighed and packed %y the *actory

    workers with the he)p o* use o* weighing machine and sea)ing machine.

    -he 1 kg packets wi)) %e then stacked inside the paper %o8es and these %o8es wi))

    %e de)i'ered to the customers.

    -he production process mentioned wi)) not on)y *ocus on producing the nood)es %ut a)so

    wi)) %e assuring ?ua)ity and hygiene. s in each step the maintaining ?ua)ity and hygiene

    wi)) %e a ma&or concern o* S9 9ood)es.

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    3.4. roduct ricing

    -he pricing o* the product wi)) %e done on the %asis o* the cost in'o)'ed in the

    manu*acturing process and certain percentage o* margin wi)) %e added to the cost o*

    production to deri'e the se))ing price. -he other *actor that wi)) %e considered in the

    pricing strategy is on the %asis o* pre'ai)ing market trend. iscount wi)) %e pro'ided to

    the who)esa)ers.

    3.. Competiti(e edge

    ssurance o* ?ua)ity and hygiene in the production process wi)) pro'ide the competiti'e

    edge to S9 9ood)es. -he )ocation o* the *actory wi)) %e another competiti'e edge as

    the *actory site is a%out a ki)ometer away *rom the ;ingroad making it easier *or de)i'ery

    and procurement process. Simi)ar)y the a%sence o* other simi)ar industry in the area wi))

    enhance the possi%i)ity to co'er the )oca) market.

    uman resource is the ma&or asset o* any organi/ationH they )ead the organi/ation to the

    path o* success and prosperity. =**iciency e8perience and ?ua)i*ication o* human

    resource are the *actors that pro'ide an organi/ation competiti'e ad'antage o'er its

    competitors. ence the ?ua)i*ied and e8perienced work*orce wi)) pro'ide the competiti'e

    edge to S9 9ood)es.

    3.". uture *ans

    *ter 5 years o* operation S9 9ood)es p)an to e8pand the market as we)) as the product

    )ine. Since nood)es is priority e8port potentia) agro product according to 9-IS 9epa)

    -rade Integration Strategy we p)an to e8pand our market %eyond the nationa) %oundaries

    %y e8porting the product. =8pansion o* product )ine is another goa). ,e p)an to enhance

    our product port*o)io %y manu*acturing tomato ketchup soya sauce mayonnaise and

    *)a'ored nood)es.

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    Chapter 4: #arket and Competitions

    4.1. Industry and Business %ut*ook

    Stick nood)e is one o* the *ast growing "C industries in 9epa). 9ood)es originated in

    northern China during the )ast ha)* o* the an ynasty 20! B.C.=.E220 C.=. when

    )arge7sca)e wheat grinding %ecame a'ai)a%)e pro'iding *)our to make mian mein or mi

    the Chinese word *or nood)e. 9epa) is the )eader 1 st in manu*acturing nood)es among

    the S;C countries. 9epa)Fs instant nood)es production %egan in the ear)y 1+(0s when

    okhara7%ased andaki 9ood)es stepped into a 'irgin market with ;ara. It a)so )aunched

    stick nood)es in the market. Soon a*ter that 'arious sma)) cottages industries &umped into

    the stick nood)es manu*acturing %usiness. Current)y there are an amp)e num%er o* sma))

    medium enterprises as we)) as )arge enterprises manu*acturing stick nood)es within and

    outside the Gathmandu 'a))ey.

    -he demand o* stick nood)es has %een increasing rapid)y in 9epa) as the num%er o*

    restaurants ca*es and hote)s are growing in a 'ery *ast pace. ,hether it %e sma)) )oca)

    restaurant or %ig restaurants and ca*es dishes made *rom stick nood)es is a'ai)a%)e in

    e'ery menu. -he dishes made *rom stick nood)es 'ary *rom chowmine spring ro))

    thukpa hakka nood)es Chinese chopsey merican chopsey nood)es sa)ad and many

    more. It can %e consumed *or %reak*ast )unch as we)) as dinner.

    part *rom commercia) use *or restaurants and ca*es stick nood)es is %ecoming *amous

    among the 9epa)ese *ami)ies. s 9epa)ese today ha'e %ecome 'ery %usy they do not

    ha'e time to cook *u)) mea) so they opt *or nood)es as it is hea)thy as we)) as peop)e can

    prepare the nood)es as per their taste %uds and pre*erences. Simi)ar)y it is cheaper than

    other packaged *ood a'ai)a%)e in the market.

    Stick nood)es are suita%)e *or 'egetarian as we)) as non 'egetarian. s peop)e can add

    'egeta%)es and meat products to the nood)es as per their pre*erence and cook it in

    %reak*ast )unch and dinner. Because o* this *)e8i%i)ity a)so stick nood)es are %ecoming

    *amous in the 9epa)ese *ami)ies.

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    4.2. 7rowth otentia*ity

    9ood)es and chowmein a ready7to7eat *ood item is 'ery popu)ar in de'e)oped countries

    and now it has created good market potentia) in our country a)so and is %ecoming a

    popu)ar item. -he num%er o* restaurants ca*es and hote) are increasing rapid)y. ,ith the

    increase in their num%er the demand *or stick nood)es wi)) increase as di**erent dishes

    made *rom stick nood)es are a'ai)a%)e in e'ery menu o* e'ery %ig or sma)) restaurants or

    ca*es or hote)s.

    Stick nood)es are %ecoming *amous among the 9epa)ese househo)ds as we)). ue to their

    %usy )i*esty)e peop)e are not %eing a%)e to cook *u)) mea) e'eryday so they opt *or stick

    nood)es. s stick nood)es can %e prepared as per the taste and pre*erences. It is suita%)e

    *or %oth 'egetarian and non 'egetarian. $ther attracti'e *eature o* stick nood)es is it is

    cheaper than other packaged *ood a'ai)a%)e in the market. ence there certain)y is growth

    potentia) *or the stick nood)es in 9epa)ese market.

    -he *actors go'erning its demand are:

    Increasing popu)ation o* the country.

    ;apid industria)i/ation in the country.

    Increase in the purchasing capacity o* the peop)e.

    ura%i)ity o* the product. Change in peop)e6s eating ha%its especia))y the younger generation.

    Con'enience o* preparation.

    )e8i%i)ity in preparation as per the taste %uds.

    Geeping in 'iew the a%o'e *actors the demand o* this product is )ike)y to increase

    mani*o)d in the coming years.

    4.3. #arket Segmentation and argeting

    ccording to a census conducted in 2011 Gathmandu metropo)is a)one has 2.5 mi))ion

    inha%itants and the agg)omerate has a popu)ation o* more than 3 mi))ion inha%itants. -he

    metropo)itan city area is 50.!# s?uare ki)ometres 1+.5! s? mi and has a popu)ation

    density o* 3000per kmO and 1#000 per km s?uare in city. -here are more than 5 )akh

    *ami)ies residing in Gathmandu itse)*. -he a'ai)a%i)ity o* in*rastructura) *aci)ities in

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    Gathmandu has attracted peop)e outside the 'a))ey. -his has made the city more

    popu)ated and the num%er o* houses and %ui)ding has increased rapid)y. It is 'isi%)e to us

    that the in e'ery house there is a sma)) retai) out)ets se))ing wide range o* products.

    Simi)ar)y the num%er o* who)esa)ers is a)so increasing. ,ith the increase in popu)ation in

    the Gathmandu city peop)e see scope in opening restaurants and ca*es )eading to rapid

    increment in num%er o* restaurants ca*es and hote)s in the city.

    -he segmentation wi)) %e done on the %asis o* the type o* %usiness.

    ,ho)esa)er

    -he num%er o* *ood who)esa)ers is increasing rapid)y in the Gathmandu city. -he

    who)esa)ers wi)) %e the ma&or segment *or our %usiness. s the who)esa)ers act as

    means o* reaching the retai) out)ets and u)timate)y the consumers. ;etai)ers

    ,ith the increase in popu)ation the num%er o* houses in the Gathmandu city ha'e

    increased so has the num%er o* sma)) retai) out)ets se))ing *ood items. ,e see sma))

    retai) out)ets in e'ery nooks and corners. ,e can supp)y the stick nood)es to these

    retai) out)ets howe'er it wi)) %e a cum%ersome process reaching and supp)ying the

    products to these sma)) shops.

    Big restaurants

    ;estaurant %usiness is %ooming in the city. "ost o* the %ig restaurants ha'e 'arious

    dishes made *rom stick nood)es in their menu. Bigger the restaurant more the num%er

    o* customer more the re?uirement o* raw materia)s i.e. stick nood)es. -his wi))

    u)timate)y increase our sa)es.

    Sma)) restaurants

    Sma)) restaurants and ca*es are mushrooming in the city. ,e can see these sma)) ca*es

    and restaurants in e'ery nooks and corners. $ne o* the main dishes ser'ed in these

    restaurants is Chowmine which is cooked *rom the stick nood)es.

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    4.4. argeting

    $* the a%o'e segmented market ma&or *ocus wi)) %e on the segmentsH who)esa)ers and %ig

    restaurants. -he reason %ehind this decision is the num%er o* who)esa)er and %ig

    restaurants wi)) %e )esser in comparison to retai)ers and sma)) restaurants. owe'er the

    sa)es re'enue *rom these sections wi)) %e much higher as they wi)) %e purchasing in %u)k

    and supp)ying to the retai)ers.

    -he other reason is regarding the reach. istri%uting our products to e'ery sma))

    restaurants and retai)ers in e'ery nooks and corner wi)) %e a cum%ersome process.

    4.. ositioning

    ositioning is important *or any %usiness as it is the on)y too) that determines their image

    as we)) as perception in the minds o* their customers. S9 9ood)es wants to position

    itse)* as a nood)e manu*acturing company that stri'es to de)i'er ?ua)ity product to

    e**ecti'e)y meet the re?uirements o* its target customers.

    rom the market research conducted the *irms in nood)es industry do not particu)ar)y do

    ad'ertisements and promotions. -hey supp)y the products as per the demand.

    So S9 9ood)es wi)) %e positioning its product as a ?ua)ity product with the same priceas that o* its competitors.

    4.". Competition

    Stick nood)es %eing an "C product and )isted on the priority e8port potentia) product

    %y 9-IS 9epa) -rade Integration Strategy 'arious cottage industries sma)) and

    medium enterprises are attracted towards the nood)es industry. Simi)ar)y in nood)es

    industry the pro*it margin seems to %e high. -his has %een another attracti'e *eature. ,ith

    the growing interest and inc)ination towards the nood)es industry the num%er o* *irms is

    increasing. -his has )ed to high competition.

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    Chapter : Competiti(e /na*ysis

    .1. orter8s i(e orces #ode*9Competiti(e /na*ysis

    we))7used method o* e8terna) ana)ysis is orterFs i'e orces a mode)

    de'e)oped %y ro*essor "ichae) orter. orter identi*ied and demonstrated that

    the state o* competition *or an organi/ation is a composite o* *i'e competing

    *orces. -hese *orces are:

    hreat o+ new entrants: 9ew entrants are a)ways a power*u) source o*

    competition. -he new capacity and product range %ring in throw up new

    competition pressure. In opening up a stick nood)es *actory doesn6t re?uire

    huge amount o* capita) hence anyone can enter this market a*ter a thoroughstudy o* market and trained sta**s. Simi)ar)y stick nood)es %eing an "C

    product and )isted on the priority e8port potentia) product %y 9-IS 9epa)

    -rade Integration Strategy 'arious cottage industries sma)) and medium

    enterprises are attracted towards the nood)es industry.

    Bargaining power o+ customer: -here are many competitors in market so the

    %argaining power o* customers wi)) %e high. -he %argaining power can %e

    minimi/ed %y maintain good re)ationship with the who)esa)ers and %ig

    restaurants and assuring ?ua)ity products at the same price charged %y the

    competitors.

    Bargaining power o+ supp*ier: -he raw materia)s re?uired *or the production

    o* stick nood)es items are supp)ied %y many num%ers o* supp)iers thus this

    makes the supp)iers position weak. ence there is )ow %argaining power o*

    supp)iers.

    hreat o+ su&stitute products: -here are many su%stitute products *or the

    stick nood)es. eop)e can go *or *ast *ood or *or packed and &unk *ood. ence

    there is a threat o* su%stitute product *or our %usiness.

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    i(a*ry among current p*ayers:-here are many competitors such as -iger

    oo&a Attam and many more

    Chapter ": #arketing /nd Sa*es *an

    ".1. #arketing mi;

    roduct

    -he core product o* S9 9ood)es is stick nood)es. resh nood)es are an e8truded

    product made o* maida. -hey are )ong thread7)ike o* 0.22 to 0.4 mm. thickness.

    -his is an eata%)e *ood item under instant *ood products and 'ery popu)ar now7a7

    days as %reak7*ast *ood )unch and dinner. It is one o* the most con'entiona) *oods

    a'ai)a%)e in the market. -he nood)es wi)) %e a'ai)a%)e in 1 kg packet with e8piry

    date o* ! months *rom the date o* manu*acturing. rice

    -he pricing o* the product wi)) %e done on the %asis o* the cost in'o)'ed in the

    manu*acturing process and certain percentage o* margin wi)) %e added to the cost

    o* production to deri'e the se))ing price. -he other *actor that wi)) %e considered

    in the pricing strategy is on the %asis o* pre'ai)ing market trend. iscount wi)) %e

    pro'ided to the who)esa)ers.

    -he se))ing price in the *irst year wi)) %e ;s. 55. and wi)) increase %y 5D e'ery

    year in order to co'er the in*)ation i.e. increase in price o* raw materia). romotion

    In the initia) phase promotion wi)) %e done in order to create awareness regarding

    the S9 9ood)es. -he same promotiona) methods are used *or the 5 years

    howe'er the purpose wi)) %e to retain the customers. romotiona) techni?ues are:

    amph)ets and %roachers wi)) %e distri%uted in 'arious restaurants shopping ma))s

    and retai) out)ets as we)) as to the who)esa)ers.

    ,e wi)) open a sta)) within the premises o* Bhat%hateni. ,e wi)) change our

    )ocation e'ery year. In the *irst year we wi)) p)ace our sta)) at Bhat%hateni 9a8a).

    ro'iding discount to the customer wi)) %e another promotiona) strategy to

    increase the sa)es 'o)ume and maintain good re)ationship with the customer.

    d'ertising our product on radio and =CS maga/ine.

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    -he *actory wi)) %e )ocated at ;amkot Sitapai)a a%out a ki)ometer away *rom ;ingroad.

    -he product wi)) %e distri%uted to the who)esa)ers *rom the *actory site itse)* the

    who)esa)er wi)) se)) the product to the retai)ers and *rom the retai)ers it wi)) reach to the

    u)timate consumers.

    -he company wi)) itse)* distri%ute its product to the %ig restaurants.

    Chapter $: inancia* *an

    $.1. /ssumptions

    ssumptions *or the in'entory

    1. -he in'entory o* *inished goods *or the *irst year has %een taken as ha)* month o*

    the tota) year)y production.

    2. -he remaining units o* *inished goods are so)d. $* the tota) sa)es (0D is made on

    cash and remaining on credit.

    3. -he in'entory o* raw materia) *or the *irst year wi)) %e taken on the %asis on raw

    materia) re?uired to maintain the )e'e) o* in'entory o* *inished goods.

    ssumptions *or Start Ap =8pensesH

    &) Ofce supplies include stationeries2 3ater 4ar2 co5ee making

    macine2 utensils2 electric eater2 door mats2 stamp2 etc)%) 6e start7up e!penses 3ill "e 3ritten o5 in & year)

    ssumptions *or epreciation Schedu)eH

    1. -he wi)) %e no additions in the poo) o* assets *or the *irst 5 years %ecause the

    *actory wi)) not operate in *u)) capacity.

    2. -he machineries wi)) %e repaired once in 3 years and it wi)) not %e capita)i/ed as

    the e8pense incurred wi)) not enhance the capacity o* the machineries.

    ssumptions *or Loan morti/ation Schedu)e

    1. -he term )oan amount o* ;s. !0#5000 has %een taken *rom ima)ayan %ank at

    an annua) rate o* +.#5D.

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    there*ore 3!0kgs o* ;" P 420 kgs o*

    1 kg o* P 0.(! kgs o* ;"

    50 kgs o* ;"P ;s. 1(50

    there*ore 0.(! kgs o* ;"P ;s. 31.(2

    1 kg o* ;"P ;s. 3#

    -he cost o* ;aw materia) wi)) increase %y 5D e'ery year.

    ssumptions or Cash Co))ection rom ; nd Cash ayment -o

    1. $* the tota) sa)es (0D is made on cash and the remaining 20D is made on credit.

    2. $* the credit sa)es a)) wi)) %e co))ected in the ne8t year.3. $* the tota) purchase (0D is made on cash and remaining 20D is made on credit.

    4. $* the credit purchase a)) the payment wi)) %e made in the ne8t year.

    9$-=S

    1. urniture and *i8tures inc)ude ta%)es chairs hanging sticks paint %rush *or

    c)eaning the machine %room and stationeries.

    -a%)esP 10 Q 20000P 200000ChairsP 25Q 5000P 125000

    aint %rushP 20 Q 200P 4000

    Broom P 20 Q 50P 1000StationeriesP 5000

    So*a P !5000

    -$-L P ;s. 400000

    $.2 inancia* detai*s o+ startup e;penses

    S9 9ood)es wi)) %e started with an initia) in'estment o* 9;s. !0#5000 out o* which

    40D i.e. 9;s.%2#($2$$$ wi)) %e *inanced %y e?uity and the remaining !0D i.e. 9;s.

    3!45000 wi)) %e *inanced %y a %anks term )oan. -he )oan wi)) %e taken *rom ima)ayan

    Bank Ltd at +.#5D interest rate.

    -he initia) working capita) re?uirement *or the %usiness is o* 9;s. 22(!#(2H !0D o*

    which wi)) %e *inanced %y working capita) )oan o* 9;s. 13#20!+ *rom ima)ayan Bank

    at 10.5D interest rate. -he other start7up cost wi)) amount to 9;s. (5000. It wi)) consists

    o* di**erent types o* e8penses )ike purchase o* *urniture registration *ees pre operating

    sa)aries o**ice supp)ies and others. -he detai) o* the start7up e8penses is shown in nne8

    1.

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    $.3 ro'ected Income Statement:

    ro&ected income statements is a summary o* the operating acti'ities o* the %usiness. It is

    an important too) *or p)anning *uture %usiness operations. -he pro&ected income

    statement o* S9 9ood)es shows appropriate pro*it *or the periods o* pro&ection and the

    trend o* pro*it is increasing continuous)y throughout the pro&ected period. -he detai) o*

    pro&ected income statement o* this institution is shown in nne8 2.

    $.4 ro'ected Ba*ance Sheet:

    ro&ected %a)ance sheet disc)oses a %usiness6s assets )ia%i)ities and e?uity at a speci*ic

    point in time. -he opening %a)ance sheet o* S9 9ood)es shows 9;s. !0#5000.00 o*

    tota) assets with same )e'e) o* )ia%i)ities and e?uity and the tota) %a)ance at the end o*

    *i*th year is 9;s. 3+#4!524.2!. -he o'era)) pro *orma %a)ance sheet o* S9 9ood)es

    *or *i'e years is disc)osed in nne8 3.

    $. ro'ected Cash +*ow Statement

    ro&ected cash *)ow statement shows the tota) net cash in*)ow or out*)ow at a speci*ic

    point o* time *rom operating in'esting and *inancing acti'ities. -he pro&ected cash *)ow

    shows a %a)ance o* 9;s. 453#521 at the *irst year and at the end o* *i*th year it is 9;s.

    2#3#2(4!. -he pro&ected cash *)ow statement o* S9 9ood)es is disc)osed in nne8 4.

    $." Business inancia* atios:

    -he *inancia) ratios o* the %usiness indicate its )i?uidity so)'ency and pro*ita%i)ity o* the

    *irm. ,hich is e8p)ained %e)ow and the detai) is shown in the nne8 !

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    Li

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    It is ca)cu)ated %y di'iding the cash *)ow *rom operation %e*ore interest and ta8 with

    interest and principa) payments Cash *)ow *rom $perations %e*ore interest and ta8R

    Interest and rincipa) ayment which determines the a%i)ity o* the company to pay its

    interest and principa) on )oan. -his ratio has a)so %een increasing *rom 1.!1 to 12.((

    indicating high a%i)ity o* the *irms to pay the interest and principa).

    ro+ita&i*ity atio

    ro*ita%i)ity ratiosmeasure a company6s a%i)ity to generate earnings re)ati'e to sa)es

    assets and e?uity. -hese ratios assess the a%i)ity o* a company to generate earnings

    pro*its and cash *)ows re)ati'e to re)ati'e to some metric o*ten the amount o* money

    in'ested. -hey high)ight how e**ecti'e)y the pro*ita%i)ity o* a company is %eing managed.

    7ross ro+it #argin:

    S9 9ood)es has maintained its constant gross pro*it ratio throughout the period.

    et ro+it #argin atio:

    Initia))y the pro*it margin is 21D which wi)) increase to 2#D in the *ina) year o*

    prediction.

    eturn on asset ratio

    Initia))y the return on asset ratio was 2! D which decreased to 23D in year three and then

    it went up to 25D indicating a high return on assets.

    eturn on sa*es ratio

    Same as the return on assets and net pro*it margin the in the initia) year the return on

    sa)es was 21D which increased to 2#D in *ina) year o* pro&ection.

    /sset turno(er ratio

    It is an e**iciency ratio which te))s how success*u))y the company is using its assets to

    generate re'enue. uring the *irst three years the asset turno'er ratio has %een

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    -rade Integration Strategy we p)an to e8pand our market %eyond the nationa) %oundaries

    %y e8porting the product.

    =8pansion o* product )ine is another goa). ,e p)an to enhance our product port*o)io %y

    manu*acturing tomato ketchup soya sauce mayonnaise and *)a'ored nood)es.

    ,.2. ?;it Strategy

    -he degree o* competition is high in 9epa)ese 9ood)es industry as there is si/ea%)e

    num%er o* competing enterprises e8isting in the market. In this conte8t it wou)d %e wise

    i* S9 9ood)es prepares itse)* i* it is una%)e to sur'i'e success*u))y in the market %y

    p)anning an e8it strategy %e*orehand.

    -he nood)es *actory wi)) enter into di**erent )i*e cyc)e. In the )ong run we may not

    continue in the same %usiness. -he *our stages o* )i*e cyc)e indicate to adopt a di**erent

    and appropriate %usiness strategy. -hus a*ter the maturity stage the stage o* dec)ine

    comes. Be*ore making the %usiness *ai)ure we shou)d adopt another suita%)e strategy.

    -here are %asica))y *our e8it strategiesH

    "erger and ac?uisition

    Se)) it to a *riend)y indi'idua)

    "ake it a cash cow

    Li?uidation and c)ose

    -he strategies that S9 9ood)es wi)) adopt to e8it the market wi)) %e to se)) its entire

    %usiness to the interested party and use the sa)es proceeds to co'er the )oss *aced %y it.

    part *rom this it can a)so merge with other growing and success*u) ad'ertising *irm so

    as to ser'e the market with a renewed %rand name and goodwi)).

    /?@

    1. Capita* e

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    Land on )ease 1200000

    Bui)ding 1 2000000

    "i8ing machine 1 50000 50000

    ough making machine 3 (0000 240000

    Cutting machine 2 50000 100000

    "otors 4 !0000 240000

    Iron pipes 2#5 1000 2#5000

    acking machine 2 20000 40000

    enerator 1 500000 500000

    ehic)e 1 +00000 +00000

    Computer 2 !5000 130000

    urniture < *i8ture 400000

    ota* +i;ed assets "=$=

    -orking capita* 2=2)"=$)2

    ota* )=3"1=$)2

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    Capita* Structure

    -orking Capita* Structure

    articu*ars Anit ate s. /mount s.

    In'entory o* *inished goods 13!50 35 4#!5+3

    ccount recie'a%)es !2#+0 55 3453450

    In'entory o* raw materia)s 2!4 3# +#!(

    )ess : ccount aya%)es 20(!(00

    $perating e8penses *or a mth 433##1

    ota* 2=2)"=$)2

    ;s 13#20!+ i.e. !0D o* the working capita) wi)) %e taken as working capita) )oan *rom

    ima)ayan Bank Ltd.

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    Capita* Structure /mount s.

    =?uity 40D 2430000

    Loan !0D 3!45000

    ota* "=$=

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    ue) e8penses

    21!0

    00

    22!(0

    0

    23(1

    40

    2500

    4#

    2!254

    +

    "iscce))aneous

    !00

    00

    !300

    0

    !!1

    50

    !+4

    5(

    #2+3

    0

    morti/ation o* start up

    e8penses

    (50

    00 7 7 7 7

    ;egisteration renewa) *ee

    30

    00

    300

    0

    30

    00

    30

    00

    300

    0

    ,astages

    22(#

    !5

    23+1(

    +

    334(

    !4

    3501

    ((

    45+!2

    2

    ackaging cost

    !552

    00

    !!(30

    4

    +0((

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    ime interest earned ratio

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    . Schedu*e +or in(entory o+ raw materia*

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    $. 6epreciation schedu*e

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    Dear 4

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    ) ,

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    ,. erm Loan /morti0ation Schedu*e

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    0 0 0 3 3 3

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    14. Schedu*e +or /ccount aya&*e

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    1. etained ?arnings Schedu*e

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