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AdlIdE FrnE

15 FerArY – 17 Ma 2019

Government Partners

BE a FRInGE vENuE!

Government Partners

YOU CAN HOST A FRINGE EVENT!

TAKING PART IN ADELAIDE FRINGE AS A VENUE IS COMPLETELY FREE!

venues@adelaidefringe.com.au | Artist & Venue Hotline +61 8 8100 2022

BE PART OF SOMETHING BIGAdelaide Fringe is the largest open access arts festival in Australia, featuring 1223 events, 6929 artists, 453 venue spaces and attendances of over 2.7 Million in 2018.

• Build new and strengthen existing clientele for your establishment

• Provide a supportive platform for artists

• Facilitate further links and networks with artists and other venues

• Increase your potential revenue

• Gain experience in hosting arts events

WHAT’S IN IT FOR YOU? • Listing in 320,000 Adelaide Fringe Guides

• Promoted on adelaidefringe.com.au through a dedicated venues page (2.5 million visits in 2018)

• Support from the Adelaide Fringe team, including operational, artistic programming and marketing advice

• All your ticketing requirements managed and marketed via FringeTIX

• Exclusive product and promotional offers from Fringe partners

• Venue decal and access to Adelaide Fringe branding

HOW TO REGISTERRegister your venue through Adelaide Fringe’s own AVR (Artist & Venue Registration) system. Head to avr.adelaidefringe.com.au to sign up and get started!

WHAT YOU NEED TO REGISTER: • Venue name

• Address, council area

• Public contact details for the website

• Venue accessibility information

• A brief description and image of your venue

• Opening hours

• Space name (if you have multiple spaces in your venue)

• Space capacity

• Space accessibility

• Space image

During registrations in AVR you will also be able to opt into our handy Venue Finder tool in order for artists to find and contact you for bookings.

Artists using the Venue Finder will be searching for things like location, preferred genres, type of hire costs, what kind of marketing and artist support is provided, capacity, lighting, sound and performance space specific provided etc.

Be as up front as possible with what you can provide and don’t promise anything you cannot deliver.

Remember that you will only be considered an official Adelaide Fringe venue when you have a registered Adelaide Fringe event booked in your venue.

“Being a Fringe venue is a great opportunity to create a community. You invite the world into your venue and get to share and celebrate art. Of course it is also busy and sometimes stressful but it is incredibly rewarding".

Marcel Blanch-de Wilt, The Producers

Regular Adelaide Fringe venues include traditional theatres, pubs, clubs, churches, vacant buildings, bars, offices, but we’ve even had buses, bathrooms, swimming pools and caravans - anything goes!

venues@adelaidefringe.com.au | Artist & Venue Hotline +61 8 8100 2022

BE PROACTIVE!

Don’t sit back and wait for artists to come to you, you can reach out to them also.

TALK WITH ARTISTS!

Chat to anyone who already performs or exhibits at your venue, or you can register a show that you already run in your venue as a Fringe event. If you run a weekly trivia night or a monthly open mic night, you can register it as a Fringe event!

BOOKING ARTISTS AND EVENTS

WHAT CAN YOU DO TO BE MORE ATTRACTIVE TO ARTISTS AND EVENTS?Do you have any marketing opportunities like social media, emails, notice boards or members to promote the Fringe event to?

Will you be able to make a booklet or brochure with all the events in your venue?

Why not offer Fringe Members a food or drink deal?

Why not run a drink or food special? It's easy to join our Fringe Dollars campaign.

Why not give an artist’s discount or offer artists performing at your venue a free meal?

HOT TIPS Know your audience

Be present and available for your artists

Plan your Fringe activities

Brighten up your venue

Pre-promote your activities

Build your database

“Find your niche. Don't compete with others. Think about what could make your venue something different".

Shakti Chakravarty, The Garage International

“We advertise on Facebook and directly to artists that we think are a good fit. We are outside of the CBD so we produce an in-house brochure for free to help support the marketing activities of the show. We make it clear that we understand the needs of the artist and we try to find ways to make the hire as affordable as possible".

Ceri Hutton, The Parks Theatre

BE ON THE LOOKOUT!

If you go to a show or exhibition and like what you see, introduce yourself and your venue to the artist.

ADVERTISE!

Use your website, social media and advertise within your venue to make it known that you are interested in holding Fringe events.

Photo: Trentino Priori

venues@adelaidefringe.com.au | Artist & Venue Hotline +61 8 8100 2022

FIND OUT MORE INFONEW VENUE INFORMATION SESSIONMeet the Artist & Venue team, and hear the basics of being a first time Adelaide Fringe venue.

For more information, sign up to our Fringe eNews at adelaidefringe.com.au or like us at facebook.com/adlfringeworks

MEET THE VENUESA meet and greet with artists who are looking for homes this Fringe. It’s an opportunity to spruik your venue and have meaningful conversations with artists.

STAND OUTStand Out is our marketing, media and publicity session for artists and venues. We'll offer some tips and tricks to market your show and you can ask any questions you like.

TALK TO YOUR LOCAL COUNCILIf you are outside of the CBD, talk to your local council to see what they can do to support you. Many councils see huge value in lots of Fringe activity in their area and you might be surprised at what they will do for you in ways of marketing and financial support.

FRINGE MEMBERSHIPTargeted and integrated promotional opportunities to our Fringe-loving fans are available for venues, ranging from display advertising to hosting your own member event. You can even offer members a deal throughout the year as well as during Fringe time!

FRINGE DOLLARSPull in the punters before or after their shows by offering a Fringe Dollar deal. Fringe Dollar deals mean free promotion to the Fringe audience, in the form of social media and eNewsletters, as well as being featured on the Fringe Dollar page of our website.

“Be prepared, be honest on what you can and can't offer and always put the artist needs first and get ready for the ride of your lives!".

Juliette Zavarce, Live From Tandanya

CONTACT USvenues@adelaidefringe.com.auartists@adelaidefringe.com.auArtist & Venue Hotline +61 8 8100 2022

KEY DATES13 JUN Venue Registrations Open

19 JUN New Venue Info Session

1 AUG Artist Registrations Open

4 SEP Meet The Venues

26 SEP Artist & Venue Registrations Close

7 NOV Stand OUT

7 DEC Program Launch / Guide Released

15 FEB Opening Night

17 MAR Closing Night

Photo: Trentino Priori