2016 ROTARY INTERNATIONAL CONVENTION

Be a Gift to the Community: How Rotarians Can Support Startups and Social Business

INTRODUCTIONS: MODERATOR AND PANEL

Moderator: Past RI

Director Mike McCullough

District Governor Manuel A.

Nieto

Rotarian Osoa Lydia A. Olivu

Assistant Governor Dr. Noel Jackson

OBJECTIVES• Learn about

startups and social business

• Examples from expert Rotarians of their involvement and support

• Ways to provide support (physical space for meetings and networking; marketing and publicity; financial)

STARTUPS and SOCIAL BUSINESS

Startup: Early stage in the life cycle of an enterpriseSocial business: A cause-driven business

WHY SUPPORT STARTUPS AND SOCIAL BUSINESS?

Develop Jobs Generate

Income

Create solutions

Innovate processes

Improve livelihood

s

Support startups

and social business

PROJECT VIABILITY TEST (PVT)

• Necessary• Sustainable• Scalable• Feasible• Replicable• Effective

PANELIST EXAMPLES• Examples• Guidance• Challenges

• Lessons learned

ORGANIC FERTILIZER PRODUCTION PROJECT IN ECUADOR

• Location: Intag• Altitude: 1800 m

(5400 ft).• Temperature: 18-28ºC.

• Benefitted

communities: Villaflora and Chimipamba (80 families, 400 people).

BENEFICIARY COMMUNITIES

• Many crops are grown in this rich agricultural zone: coffee, beans, cassava peas, pastures.

• RC of Quito Rotarians learned of the community need to use organic fertilizers to produce organic crops.

• Our first proposal was to provide a biodigestor plant (leafs, chicken, pig and cattle manure).

COMMUNITY NEEDS

• The project consists of providing a trichoderm production lab for the community.

TRICHODERM PRODUCTION LAB

• Technically, these organic fertilizers do 3 things: – Break C-chains through a fermentation

process. – Disinfect the soil. – Restore nutrients in the soil damaged

due to the use of chemical fertilizers that depletes them.

SELECTION OF ORGANIC FERTILIZER

• The original biodigestor plant proposal faced an important problem with the transportation of both raw materials and the finished organic fertilizer.

• After analyzing several alternatives, we learned and chose the use of trichoderma which are microrganisms that inoculated in the organic materials, produce a biocatalysis process.

• The great advantage of this process is that the organic fertilizer is produced on site in the farms, and you only have to transport small bottles with the trichoderm.

SELECTION OF ORGANIC FERTILIZER

• The project has an additional feature: it takes advantage of the mega micro diversity (mega diversity of microorganisms) that Ecuador has, which enables us to select the most adequate ones for each soil and crop.

ECUADOR’S MEGA MICRODIVERSITY

• Besides providing the laboratory, the project involves two types of training for the community:– Technical (trichoderma production know

how, production of organic fertilizer, use of the product in farms).

– Business management (legal organization, cashflows, accounting, sales and marketing, sales, green certifications, logistics, product handling).

TRAINING SESSIONS

• This project will allow communities to produce premium organic coffee and sell it in international markets at more profitable prices.

• Creates the opportunity to sell the trichoderma outside of the community

SALES

• GG 1528814 is for US$ 53000 which

includes the costs of the plant site, lab equipment, working capital for 2 years calculated from project cashflow.

ROTARY GLOBAL GRANT PROJECT

KEY ELEMENTS FOR STARTUPS AND SOCIAL BUSINESS

• Community need• Analysis of

options• Technical

knowledge• Technical

training of the community

• Business management training

• Economical resources

POWER PORRIDGE UGANDA

7

Project Location

Project site

POWER PORRIDGE UGANDA

Malnutrition in West Nile is of public health concern:

→ 38% of children under 5 years stunted, 18% under weight, 6% wasted & 64% anemic (UBOS, 2012)

• Stunting (short for age) 32%- national 37% West Nile 39%- Karamoja

• Underweight (low weight for age) 14% - National 18% West Nile

• Wasting (thin) 5%-National 6% West Nile

NUTRITIONAL STATUS IN UGANDA

Core Team-Rotary Club of Arua

Rtn. Prof. Christine Dranzoa (Primary contact -Arua)

Rtn. Emmanuel Arima (President)

Rtn. Gloria Androa (PP/Director projects)

Rtn. Fr. Pius Yobuta (Project member)

Rtn. Proscovia Babyale (PP/member)

Rtn. Lillian Ayikoru (Treasurer)22

GLOBAL GRANT GG1415994

Technical & Social Business partners

• Rotary Club of Arua, District 9211

• Makerere University

• Arua Regional Referral Hospital

• Arua Local & National Government

• Paruda (CBO)

• National Agriculture Research Organization

• Local community farmer groups

23

RCA-9211

MaK

ARRH

GOU

Communities

IMPLEMENTING PARTNERS

• Rtn. John Herlache (Primary contact - Rotary Club of Sturgeon-bay USA) District 6220

INTERNATIONAL PARTNERS

• Development of power porridge 2011-2012

• Documentation of intervention outcomes 2011-to date

• Development of the social business model 2014-to date

8

PROJECT PHASES

Approaches • Locally grown cereals & Legumes

were used to formulate the power porridge

• Clinical trials conducted at ARRH with malnourished stand at 350 children

• Trials were cleared by national ethical committee (UNCST)

DEVELOPMENT OF POWER PORRIDGE

Rate of Change in BMI, MUAC & Weight among Children Fed on Power Porridge

Mother-child pair supplement in Arua district Preventive & treatment initiative

DOCUMENTATION OF COMMUNITY INTERVENTION

SOCIAL BUSINESS ROLES

NGO-Board of Trustees (Rotary, Research & Public)

• Social business operation comprises of a technical arm & an administrative arm

• Business arm shall generate profit to sustain charity

• Provides policy oversight, set standards, monitor & supervise business arm, mobilize resources

• Identification & recruitment of malnourished children and reporting to RCA

POWER PORRIDGE INGREDIENTS

• IngredientsMalted sorghum, extruded Soy & maize flours

• CharacteristicsReduced porridge cooking time

Increase energy & nutrient density

29

15

Social Business• Formation of NGO in Uganda• Establishment of business arm

within the NGO • Mobilisation of communities

(e.g. Farmers, VHTs, CBOs)• Lobbying Government &

partners for support

DEVELOPMENT OF SOCIAL BUSINESS MODEL

Board of Trustees

Manager

Finance & AdminOfficer

Production Assistant

ORGANOGRAM FOR BUSINESS ARM

AdministrativeAssistant

SalesAssistant

Sales & Marketing

Officer

ProductionOfficer

POWER PORRIDGE BENEFITS

Benefits:– Improvement of health of

malnourished individuals from community intervention using power porridge–Local farmers will get income through

sell of raw material to social business–Local acquisition of job in the social

business

10

LaunchDETROIT

LaunchDETROIT

QUESTION AND ANSWER

Moderator: Past RI

Director Mike McCullough

District Governor Manuel A.

Nieto

Rotarian Osoa Lydia A. Olivu

Assistant Governor Dr. Noel Jackson

THANK YOU

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