Be A Part of History

Nick Adamisen

Idea• Be A Part of History campaign

• Engage audience

• Make them feel part of something

• Increase ticket sales

Be A Part of History Campaign• Engage fans of all ages

• Come to more baseball games

• Make lasting memories

• Share pastime with younger generation

Target Audience- Baseball fans of all ages

Performance Indicators• 10% increase in ticket sales.• 10% increase in social media traffic (posts, shares, likes, etc..)

Tactics• Blog and Social Media to gain awareness• Google AdWord campaigns

Blog/Social Media• Share stories• Moments in baseball history• Link users to ticket purchase

AdWord Campaign• Focus on keywords

• Draw attention

• Increase Traffic

BudgetGoogle AdWord campaign: $40,000

SummaryThe ‘Be A Part of

History’ campaign will allow baseball fans to engage with baseball on a whole new level by seeing, reading, and talking about the games past, while becoming a part of it’s future.