be careful while you are combining email marketing and social media together
DESCRIPTION
Divide your opt-in email list to different lists based on the interests and industry of those recipients.TRANSCRIPT
- 1. Be careful while you are combining EMAIL MARKETING and social media together By Mark Gibson www.massmail4u.comwww.massmail4u.com Phone 773 455 6676 Email [email protected]
2. 1. Segmentation. Divide your opt-in email list to different lists based on the interests and industry of those recipients. You can get to know their interests by the social media like facebook or twitter.www.massmail4u.com Phone 773 455 6676 Email [email protected] 3. 2. Privacy. It is important for you to understand that your communication with your recipients is private. It is not a social medium or a public channel and it is expected that you respect their privacy.www.massmail4u.com Phone 773 455 6676 Email [email protected] 4. 3. Keep in touch. You are expected to deliver communication and information to people who have allowed you to their inboxes. So stay in touch with them.www.massmail4u.com Phone 773 455 6676 Email [email protected] 5. 4. HTML or Text? Using rich text has proven to be beneficial as compared to HTML templates in most cases. This is because text message seem more informal and hence trust worthy rather than HTML messages which present a brand and are difficult to trust.www.massmail4u.com Phone 773 455 6676 Email [email protected] 6. 5. One to one communication. Remember that you are reaching somebodys inbox and there you have to speak to them directly in second person narrative. Your message is being read by only one person and you need not refer to them in third person narrative.www.massmail4u.com Phone 773 455 6676 Email [email protected] 7. 6. Early Follow up. A follow up message to someone who has freshly subscribed to your emails works wonders, because you are fresh on their mind and they are open for communication immediately when they sign up. So send them a greeting email at the time of sign up.www.massmail4u.com Phone 773 455 6676 Email [email protected] 8. 7. Conversion rate. There is a lot of difference between the conversion rates of social media and bulk email marketing, the latter being very high. So it proves to be a good option to use both together for a good return on investment.www.massmail4u.com Phone 773 455 6676 Email [email protected] 9. 8. Be careful while testing. It is good to test your campaign but testing on a lot of recipients involves high risks of losing them. Test your campaigns on a very less percentage of your email list.www.massmail4u.com Phone 773 455 6676 Email [email protected] 10. Presented By Mark Gibson www.massmail4u.com Phone 773 455 6676 Email [email protected] Hours 9:00AM To 6:00PM (EST US)www.massmail4u.com Phone 773 455 6676 Email [email protected]