be first to the future - smmt · kickstarter flipboard square spotify jawbone uber airbnb business...
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In the UK, Milton Keynes is already pledged to start a driverless cars trial by 2017, little pods taking people from the station to the town centre, like a monorail without the rail. The Telegraph, 2014
Be First
to the
Future Hugh Dickerson, Senior Industry Head Automotive, Google
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28% of 3-4 year olds in the UK use
a tablet
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How long did it take to reach 50 Million users?
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UK 4G coverage will be
95% by 2017 (EE already covers 75%)
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Source: Point Topic
Fiber
connections will
double every two years
until 2020 in the
UK.
UK Broadband Growth 2008-2020
UK Fibre Broadband connections will double
every two years until 2020
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2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
[IMPERSONAL]
11%
of consumers
trusted online
stores [PERSONAL]
75% of online shoppers
want a personalised
shopping experience
A new breed of consumer
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ACCELERATING The pace of technological change is
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Makerbot
Evernote
Kickstarter Flipboard
Square
Spotify
Jawbone
Uber
airbnb
Business Model Disruption
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Global car-sharing schemes are expected to
grow to more than 26m people by 2020, which
will involve a fleet of 500k cars.
Each car involved in a sharing scheme will
cost the auto industry 10 private sales.
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Early and Slow
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1. Take Risks Remove fear of failure
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“If we're not failing quite a bit, we're not being ambitious enough.”
Larry Page, Q3 OKR Meeting, July 2014
“I think as a company, if we're going to grow, get better, succeed, we have to be
willing to talk about our failures and what we can do better. I would encourage that,
being more brave. We've got to talk about what we did wrong and how to make it
better in the future.” Larry Page, September 2013
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Year 1 Mobile
bookings
$1
Billion
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Year 2 Mobile
bookings
$3
Billion
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Year 3 Mobile
bookings
$8
Billion
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2. Wise Up Make better decisions with data
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Technology
Getting out of the way
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*
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3. Speed Up Keep up with the consumer
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Seek 10x
innovation
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Huge
challenge
Radical
solution
Break-
through
technology
[x]
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Traditional high street businesses becoming disrupters by pursuing digital excellence
8
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Online playing a strong role disrupting the high street
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Digital becomes instinctive to all parts of the
business
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Ensure you take control and are
accelerating hard into the future
1. Take Risks Remove fear of failure
2. Wise up Make better decisions with data
3. Speed up Keep up with the consumer and ahead of the competition
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Many thanks
Hugh Dickerson
Senior Industry Head Automotive, Google