BE & K Building GroupLEED for Homebuilding

PROPOSED BYMatthew Feagan

Vice President

David Conine Director of Marketing

Brennan O’ Leary Project Developer

Joel LipskyLegal Consultant

Dustin SavageFinancial Advisor

James FogleStrategic Planner

MISSION

Set the precedent in the residential construction market for LEED construction in Jacksonville.

LEED-H is a voluntary rating system that promotes the design and construction of "green" homes that use less energy, water, and natural resources.

We will show the market our drive towards building these homes. Our values and dedication to a healthier environment will be demonstrated through our relentless efforts that we put towards our custom homes.

IDEA & FEASIBILITY RESEARCH

Vision

Goals & Objectives

Values

Markey Strategy

Incentive Programs

IDEA & FEASIBILITY RESEARCH

Is LEED Feasible?

LEED construction has six main advantages

1. Environmental 2. Set metrics3. Sustainable4. Educational5. Eliminate

“Greenwashing”6. Accreditation

IDEA & FEASIBILITY RESEARCH

Projected Demand

Energy Savings

Increased incentives

Economic predictions

STRATEGIC PLANSWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

STRATEGIC PLAN

Strengths1. Thorough

Research/Development

2. Synergy

3. Product can evolve for every client

Weaknesses1. Cash resources

2. Need to relocate

3. Absence of sales/marketing expertise

Opportunities1. LEED-H poised for rapid

growth

2. Profit

3. Expand internationally

Threats1. Rival companies

2. Economic slowdown

3. Price Sensitive Market

STRATEGIC PLANVision Satellite office in Jacksonville,

FL

Flourishing LEED intervention

Breakeven point in third year

Continuing LEED education in Community

Expansion to St. Augustine, Palm Coast, and Amelia Island within 5 years

Obtain enough profit to purchase land to enter the housing development market within years.

NATURE OF BUSINESS

What does BE&K do for our customers?

Environmentally sound custom homes Save money for client

NATURE OF BUSINESS

What doesn’t BE&K do for our customers?

Remodeling Offer small scopes of work provided

NATURE OF BUSINESS

What distinguishes BE&K from the competition?

Building LEED certified homes Large quantity of resources Educating the public on LEED Housing

NATURE OF BUSINESS

What does BE&K want to do in the future?

Expansion

Expand nationally and internationally

Local area Population 1,272,685

172,194+ since 2000

6-year Growth average - 16% per year

 Total Households 308,736

Projected growth in population by 2011 is foreseen to be 1,394,842

FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF

MONEY

FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF

MONEYEmployment

1 Senior Project Manager

2 Project Managers

2 Assistant Project Managers

2 Superintendents

2 Assistant Superintendents

1 Project Estimator

1 Foreman

2 Field Engineers

GENERAL & ADMINISTRATIVE EXPENSES

Officer salaries 200,000

Officer insurance & benefits 100,000

Payroll taxes 20,000

Office expenses 360,000

Rental Insurance 2,000

Marketing 150,000

SUB 832,000

FINANCIAL EXPENSES FOR FIRST PROJECT

Direct materials 400,000

Subcontractors 200,000

Equipment and equipment rental 12,000

Rubbish and carting 3,600

Licenses and permits 2,000

SUB 617,600

EXPANSION CAPITAL NEEDED $1,449,600

FINANCIALS, PROJECTIONS, EMPLOYMENT, & SOURCES OF

MONEY

MARKETING STRATEGY

Newspaper Television Sales Persons Focus Group Buzz Marketing Model Home

MARKETING STRATEGYBenefits

Total Cost $150,000 annually

$20,285 remainder of Budget left for miscellaneous rebates.

LEED Education

Educating our clients about their potential impact on our planet. . . .

MARKETING STRATEGYHome Attributes Upgraded 16x16 tile floors made from recycled glass Certified or remanufactured wood doors w/ chrome hardware Brass adjustable lighting package Bamboo Flooring to achieve Highly Renewably Resources credit 42” certified wood or remanu. maple cabinets w/ crown molding Whirlpool subzero appliance package Countertops made from recycled glass and tile Recessed lighting package w/ automated sensors Low flush toilets Advanced multimedia wiring package High energy efficient gas heat and electric central air

conditioning Quick recovery gas water heater, 65 gal. Double paned, energy efficient vinyl windows with tilt-in feature

and screens R-50 ICF on exterior walls Recycled aluminum roofing SRI 29 

LOCATION Jacksonville, Florida

Largest metropolitan area

12th most populous city

4th largest metropolitan area

Strong economy

Excellent port ability

Excellent geographic location to neighboring cities

LEGAL ISSUES Obtain state residential

license

Liability insurance

Workers compensation

Continued education to maintain license

Risk management

Hurricane/Water Issues

ANY QUESTIONS?Thank you!