be my fan & follow me - social media for real estate agent
DESCRIPTION
TRANSCRIPT
![Page 1: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/1.jpg)
Be My Fan & Follow Me
Oon Yeoh & Chris Leong
![Page 2: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/2.jpg)
![Page 3: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/3.jpg)
What is Social Media?
Social media is the use of the internet for the purpose of sharing and interacting experiences and information with other Internet users.
![Page 4: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/4.jpg)
What is it all about?
Social Media
New Media
Web 2.0
![Page 5: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/5.jpg)
What is it use for?
![Page 6: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/6.jpg)
Why is it IMPORTANT
to you?
![Page 7: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/7.jpg)
The Future Generation
Web SavvyGen Y
Young Professionals
![Page 8: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/8.jpg)
96% of Gen Y belong to a
Social Networking site
*Survey done by PWC - Malaysia’s Gen Y unplugged*
![Page 9: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/9.jpg)
They are your customers!
![Page 10: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/10.jpg)
Thousands of Social Media Brands
![Page 11: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/11.jpg)
Which site to choose?
![Page 12: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/12.jpg)
The Important Brand Here
FacebookTwitter
![Page 13: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/13.jpg)
What do you use if for?
Branding
• Thought leadership
Communication
• Information
Interaction
• Customer service
![Page 14: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/14.jpg)
Why People Follow You?
me
STAY UPDATED BY YOU
LEARN FROM YOU
INTERACT WITH YOU
![Page 15: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/15.jpg)
Brands using social media
![Page 16: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/16.jpg)
Oon Yeoh on Twitter
![Page 17: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/17.jpg)
Obama’s Tweets
Campaign
![Page 18: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/18.jpg)
Najib’s Tweets
Cmpaign
![Page 19: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/19.jpg)
MicrobloggingOptimal set upOptimizing 140 CharactersBest PracticesBuild A Following
![Page 20: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/20.jpg)
Microblogging
Blogging is mainstream BUT It is a bit old school now
Good for detailed information BUT people have short attention spans
Thus the appeal of Twitter which is also real-time
![Page 21: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/21.jpg)
Optimal Set Up
Use your brand name & profile pixBut have a real person behind it, be
transparent about itHave a custom-made wallpaperChoose suitable apps to enhance your
offering
![Page 22: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/22.jpg)
Great Example
![Page 23: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/23.jpg)
140 characters
Cuts out noise & fosters creativityJust like SMS
Use numbers instead of letters “2” instead of “to” and “4” instead of “for”
Use letters instead of words “CU” instead of “See you”
Use contractions “can’t” instead of “cannot”
Use symbols “&” instead of “and”
![Page 24: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/24.jpg)
Best Practices
Post oftenHave a mix of content
Thought leadership Information/marketing material Customer service
Professional stuff 75% & Personal 25%
![Page 25: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/25.jpg)
Build a Following
Follow othersBuild “Lists”Interact with othersPost interesting content regularlyHold a contestHighlight your Twitter URL everywhere
![Page 26: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/26.jpg)
TweetLister
![Page 27: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/27.jpg)
Presentation by Chris Leong
![Page 28: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/28.jpg)
What is Facebook?
Is the online place where young people hang out to connect, gossip and to find out what’s hot & what’s not.
It is the biggest social networking site in the world
Millions of users in Malaysia & still growing exponentially
The fastest growing demographic:
35 years old and older
![Page 29: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/29.jpg)
Facebook Fan Pages & GroupsOptimal SetupUsing Fan PagesBest Practices
![Page 30: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/30.jpg)
Why Facebook Pages?
Specially built for businesses, brands and public personality
Custom Applications are available in Facebook Pages
Measurement Tools
![Page 31: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/31.jpg)
Its on your Search Engine
![Page 32: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/32.jpg)
Facebook Pages
![Page 33: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/33.jpg)
Real Estate Facebook Page
![Page 34: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/34.jpg)
![Page 35: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/35.jpg)
Optimizing Facebook Page
![Page 36: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/36.jpg)
![Page 37: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/37.jpg)
Videos & Picture
![Page 38: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/38.jpg)
Integration with webpage
![Page 39: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/39.jpg)
Physical Events
![Page 40: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/40.jpg)
Integrations
Twitter Blogs 3rd party Apps
![Page 41: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/41.jpg)
Measurement
![Page 42: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/42.jpg)
Best Practices
Don’t Spam! And I really mean don’t spamPictures & Video WorksAdd Value to your fans
Interesting post Insights
Build DialogueTarget Influencers
![Page 43: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/43.jpg)
Be My Fan & Follow Me
Be my fan:
www.facebook.com/oonyeohpage
Follow me:
www.twitter.com/oonyeoh
www.twitter.com/chrisleong
![Page 44: Be My Fan & Follow Me - Social Media For Real Estate Agent](https://reader033.vdocument.in/reader033/viewer/2022051816/54588ab0b1af9f39378b563e/html5/thumbnails/44.jpg)
Thank You !