be real in real time: the challenge of social media and other fads for news organizations
DESCRIPTION
Saul Hansell, the veteran New York Times technology journalist and entrepreneur, on how newspapers can take advantage of social media and other digital innovations without wasting energy chasing the latest trend. This was a presentation to the annual meeting of Newspapers Canada.TRANSCRIPT
BEING REALIN REAL TIME
The Challenge of Social Media and Other Fads for News Organizations
Saul HansellCEO, Sii MediaEntrepreneur in Residence, [email protected]@shansell
Monday, April 30, 12
DON’T NEWSPAPERS HAVE ENOUGH
PROBLEMS...
Monday, April 30, 12
...WITHOUT GOING BACK TO JUNIOR HIGH?
Monday, April 30, 12
NOBODY COULD FIND US
Monday, April 30, 12
WE WEREN’T PASSED 1.3 YET
Monday, April 30, 12
WE HAD TO BE ANCHOR TENANTS
Monday, April 30, 12
RELAXMonday, April 30, 12
WHERE AM I COMING FROM?
Monday, April 30, 12
REPORTERMonday, April 30, 12
COVERED THE INTERNET 1996-2009
Monday, April 30, 12
AOL SEED.COMMonday, April 30, 12
HUFFINGTON POSTMonday, April 30, 12
ENTREPRENEURMonday, April 30, 12
AND NOW A WORD FROM MY SPONSOR
Monday, April 30, 12
BE REAL
Monday, April 30, 12
THE CHECKLIST TRAPMonday, April 30, 12
THE GREAT WAR?Monday, April 30, 12
`
SEARCH IS FOR QUESTIONS
?
Monday, April 30, 12
`
SOCIAL IS FOR CONVERSATIONS
!
Monday, April 30, 12
LISTENMonday, April 30, 12
SEARCH: WHAT ARE THEY
LOOKING FOR?
Monday, April 30, 12
`
NOT JUST NEWS
What is?How do I?
How much is?Where is?
What’s the latest with?Can I see her naked?
Where is that story about?
Monday, April 30, 12
DO YOU WANT TO BE A FARMER?
Monday, April 30, 12
HOW GOOD ARE YOUR ANSWERS?
Monday, April 30, 12
SOCIAL: WHAT ARE THEY TRYING
TO SAY?
Monday, April 30, 12
`
OMG
I can’t believe that!This is interesting!What an outrage!
It’s so funny!I want that!
Look at her naked!
Monday, April 30, 12
WE’RE ALREADY HUNTERS
Monday, April 30, 12
DO YOU REALLY LIKE ME?
Monday, April 30, 12
A SHARE= AREN’T I COOL
Monday, April 30, 12
A CLICK=I WANT TO SEE THAT NOW
Monday, April 30, 12
BE REAL TIME
Monday, April 30, 12
WE’RE WORKING HARDER FOR LESS PAY
Monday, April 30, 12
WHEN THE STORY IS PUBLISHED, WE’RE ONLY HALF DONE
Monday, April 30, 12
GET PEOPLE TALKINGMonday, April 30, 12
AM I BORING YOU?Monday, April 30, 12
WHAT WOULD YOU LIKE TO TALK ABOUT?
Monday, April 30, 12
BENEFITTING FROM SUCCESS
Monday, April 30, 12
WE’RE IN THE HIT BUSINESS
Monday, April 30, 12
USE YOUR GULF WARMonday, April 30, 12
OWN THE STORYMonday, April 30, 12
A REAL TIME ORGANIZATION
Monday, April 30, 12
NO HIGH PRIESTSMonday, April 30, 12
THE BIONIC JOURNALIST
Monday, April 30, 12
LIVE IN THE MOMENT
Monday, April 30, 12
WE’LL ALL HAVE FUN AT THE PARTY
Monday, April 30, 12
BEING REALIN REAL TIME
The Challenge of Social Media and Other Fads for News Organizations
Saul HansellCEO, Sii MediaEntrepreneur in Residence, [email protected]@shansell
Monday, April 30, 12