"be the change 2.0" by mando rayo
TRANSCRIPT
Be the Change 2.0
Volunteer Engagement
INSPIRE
Inspire volunteers to take action that changes the world
•Engage•Passion•Story•Create Possibilities•Connect•Open Doors•Be Relevant•Diverse & Inclusive•Innovate•Create Relationships
EQUIP
Equip volunteers with skills, knowledge & abilities
•Educate•Skills•Abilities•knowledge•Information•How to’s•Leadership•Talking Points
MOBILIZE
Mobilize volunteers to take action online & offline.
Call to Action•Resources•Step by step•Online/offline Transition• Incentives•Create Advocates
Segmenting your Audience
Social Media in Action
Mobile Loaves & Fishes
Nonprofits on Twitter
United Way – VIVIR UNIDOS
Nonprofit Collaboration
Capital Area Food Bank
•Develop relationships•Be clear•Send reminders•Recruit advocates•Provide tools•Share stories•Show value•Highlight volunteers•Demonstrate impact•Connect to Passion•Be committed•Be inspiring!
Social Media to-dos
•Positioning/Differentiation•Creates platforms•Share your story•Fills a need•Relevance •Personal•Organizational Values•Transparency•Campaigns•Create & strengthens relationships
Social Media: An Engagement Platform
Q&A
Mando RayoVP, Cultural Strategies
Director, Community EngagementUnited Way Capital Area
512-785-0447