be the future in bahrain’s media industry.tamkeen.twofour54.com/media/tamkeen-brochure-en.pdf ·...

Be the futurein Bahrain’s media industry.Your career in media begins here.

2© 2015 Copyright twofour54°. All rights reserved. To register, visit tamkeen.twofour54.com

Tamkeen and twofour54°, the media training academy, have partnered to launch a unique training programme aimed at developing the skills of young Bahraini nationals to help them craft a career in the creative industries. The programme offers six months of specialised training courses across graphic design delivered by highly-qualified bilingual instructors with many years of experience in respected media organisations. The programme will also include a two-month internship programme

which will allow students the opportunity to gain experience within a business and showcase their skills to potential employers.

Running since November 2013, the programme has trained Nationals in Graphic Design, with all students having the opportunity to intern in Bahrain’s leading agencies and newspaper publishers.

Tamkeen andtwofour54°,the mediatrainingacademy

About theprogramme

3To register, visit tamkeen.twofour54.com

Abouttamkeen

Abouttwofour54°

Tamkeen was established in August 2006 as part of Bahrain’s national reform initiatives and Bahrain Economic Vision 2030, and is tasked with supporting Bahrain’s private sector and positioning it as the key driver of economic development.Tamkeen’s two primary objectives are:

Fostering the creation and development of enterprises.Providing support to enhance the productivity and growth of enterprises and individuals.

The twofour54° core focus is to provide media courses, that are both world-class and practical, and that immediately improve participants’ me-dia working performance, whether that is within the world of publishing, video, radio, journalism or more general television production. Our chal-lenging and relevant courses have made us one of the most respected media training companies in MENA.

© 2015 Copyright twofour54°. All rights reserved.

To register, visit tamkeen.twofour54.com 4

Professional graphic designFully sponsored by Tamkeen, this six-month training programme provides comprehensive Graphic Design training for print and video. It teaches design principles and stylistic concepts to visually communicate a message and covers layout techniques for various media. Students learn how to conceive, design and implement their creative ideas using industry-standard software.

Part of the programme is a two-month internship opportunity to work with agencies such as miracle, Gulf Marcom, Unisono, and DaDeDo, or with Al Ayam newspaper or Al Arab News to gain real work experience and demonstrate talent to potential employers.

To register, visit tamkeen.twofour54.com© 2015 Copyright twofour54°. All rights reserved.


Who’s it for?

Criteria

This program is designed for creative individuals and will deliver professional graphic design training to prepare Bahraini graduates for a career in Graphic Design in any area of the creative industries.

Must be a Bahraini national

Successful completion of bachelor degree in a related subject

Proactive and enthusiastic personality

Willingness to learn new skills

Exceptional attention to detail

Self-motivated and a team player

Strong communication skills

Passionate about pursuing a career in the media industry

Proficiency in English language

Proficiency with Microsoft Office, including Word and Excel

Commitment to completing an internship

Commitment to working 9:00 to 5:00

Needs to have a portfolio of creative work

Should have own means of transport

Selection occurs through an interview process



Induction to theprogram/orientationThis unit introduces students to the program, and provides them with the opportunity to get to know the trainers, project coordinators and each other. They will learn about the program logistics and regulations, while becoming familiar with what is expected of them.

Roles in creative mediaThis module deals with the various roles in a creative media agency. Students will learn about agency structures on a regional and global level, and will become more familiar with certain industry terminology.

Introduction to Mac OSXStudents are introduced to the OSX environment. They learn how to personalise their Macs, use the system preferences, set up user accounts, and manage their files. The module will also teach students to organise and edit photos in iPhoto and edit videos and create slideshows in iMovie.

Designing and editing digital image and graphics for print and screenProvides an introduction to the professional imaging workflow. This unit discusses image formats and covers Adobe Photoshop’s main tools and features. Students will get a better understanding of the use of pixel and vector formats, while learning how to design vector graphics in Adobe Illustrator.

TypographyCovers the use of letterforms and words as communication tools. Looks at the history of type and its cultural influences over time, and helps students develop an understanding of basic typographic terminology and type classification.

Font managementStudents get to know the various font types and learn how to best manage their fonts on the Mac using font management applications.

Courseoutline



Logo designFocuses on the process of logo design from the concept and development to the implementation phase. Students will be introduced to corporate identity design and branding fundamentals to examine key principles of effective logo design.

Colour theoryThis unit focuses on colour theory and its practical application in print and screen design. It covers colour contrast and harmonies, colour perception and colour psychology. It will also cover the use of colour in country- and culture-specific contexts.

Layout and compositionIn this unit, students will be taught how to layout for screen and print using Adobe InDesign. Students will learn how to design anything, from business cards and flyers to multi-page magazines and product packaging. Besides the professional design workflow skills, the lectures deal with the aesthetic aspects on how to visually structure text and image/s on a page.

Design principles and stylistic design elements for visual communicationThis unit introduces students to the principles of design. Students examine the conceptual use of perceptual variables in modern design.

Photography & videographyThis module will introduce students to the fundamentals of photography and videography skills. Students will practice shooting and editing using their own cameras.

Branding and corporate identity designThis unit focuses on the relationship between corporate strategy and design. It explores the impact of a strong corporate identity on various aspects of a business and on the customer’s overall experience with an organisation. Students will design/redesign a company logo and create a corporate brand style guide that defines the use of the brand throughout various communications and media.



Desktop publishing and print productionStudents will learn to prepare, preflight, output, and package their finished products for print. This unit provides an understanding of the printmaking process and techniques.

Screen design basicsThis module focuses on the principles of effective user interface design, including conceptualising and planning, functionality and usability.

Project managementOne of the most essential skills in any industry, this unit will look at process planning, time management and other project management tools.

EntrepreneurshipFocusing on basic entrepreneurship skills, this module will help students succeed in the creative market. It covers financial planning, pitching, presentation and communication skills, sales, marketing, and administrative skills.

Portfolio design –successful presentation of creative workIn this final unit, students will learn to present their work effectively and market themselves as designers in order to enter the job market as employees or freelance talent. Each student will compile their finished projects and present them in a convincing portfolio.



We helped our talented Bahraini students and graduates find great internships that offer fantastic experience and lead to permanent jobs.

Here are some of the things our partners said about the Tamkeen Programme.

Testimonials



This partnership with twofour54° is an exciting step as part of Tamkeen’s mandate to enable Bahrainis to achieve their potential. We are certain that the high-level courses offered by twofour54° will be pivotal in developing Bahrain’s promising media talents according to labour market needs, and ultimately support the sustainable growth of the country’s media sector and national economy at large.

Office of the ChairmanTamkeen

This six month training programme is in line with Tamkeen’s objective to develop Bahrain’s human capital according to labour market needs. Students learnt graphic design and how to visually communicate messages in the most effective way with industry-standard software.

Amal Al KoohejiVice President for HumanCapital Development,Tamkeen



twofour54° is committed to the growth of the media industry across the MENA region. This training agreement with Tamkeen is a major milestone for twofour54° as it marks a significant step towards achieving our goals of being the region’s leading developer of a sustainable media and entertainment industry. We are proud of this partnership with Tamkeen aimed at providing young Bahrainis with the training needed to secure employment in the media industry. The training solutions that Tamkeen and twofour54° are developing and delivering through this agreement will be an effective industry-building tool that will hopefully serve as an excellent model for other GCC countries to follow in pursuit.

Noura Al KaabiChief Executive Officer,twofour54° Abu Dhabi

twofour54° and Tamkeen have joined forces to deliver world-class training solutions for Bahrain’s next generation of successful employees and entrepreneurs in graphic design. These talented individuals have truly embraced the opportunities offered to them,and the success of the initiative is evident. The art and design on display exceeded our expectations; we were impressed by their commitment to learn and grow within the creative media industry. the twofour54° partnership is growing local talent and a sustainable media industry in Bahrain; it is an excellent model for other countries in the Gulf Cooperation Council. We look forward to more partnerships that will develop expertise throughout the region.

Maryam Al MheiriChief Operating Officer,twofour54° Abu Dhabi



Our passionate and talented Bahraini graduates have developed an amazing portfolio of work that we would like to share with you and our industry colleagues.

You just might discover the next great graphic design talent who could make a difference in the future of Bahrain’s media industry.

Studentwork


Aysha Al QassabBudoor Al Murbati


Budoor Al MurbatiBudoor Al Murbati


Hasan AbdulnabiHasan Abdulnabi

Endorsed by our partners

twofour54°Sheikh Zayed Street,Eastern Ring Road, Behind Ministry of Labor Office,Opposite Khalifa Park.

P.O.Box: 2454, Abu Dhabi, UAE.

Telephone: +971 2 401 2454Fax: +971 2 401 2345Toll Free: 800 2454 (only in UAE)Email: [email protected]

REGISTER NOW!

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