be the leader your organisation needs you to be: marketing week live

© BRAND LEARNING 2014

Follow me on Twitter: @AndyBird_BL

Marketing Academy Bootcamp presentation for Marketing Week Live 2014

A presentation by Andy Bird

https://twitter.com/AndyBird_BL





2

How to be the Marketing Leader your organisation wants you to be







Inspiring people. Lifting capabilities. Growing organisations




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http://brandlearning.com/Home/Home.aspx

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Roisin Donnelly

James Elias

Andy Duncan

Elizabeth Fagan

Keith WeedCraig Inglis

David WheldonJill McDonald

Marketing Leaders Programme

Martin Glenn Richard Gillies Sarah WarbyAndy Fennell




http://brandlearning.com/What-We-Offer/Marketing-Leaders-Programme.aspx

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Customer-Centred Leadership

Driving business performance by inspiring, engagingand enabling people throughout the organisation

to create better value for customers








© BRAND LEARNING 2012 6

Being

LeadershipPeopleValues

Behaviour

Doing

MarketingTask

CapabilitiesActivity




http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=psW5V5SDLe6n_M&tbnid=1ad0TQRuWIn8DM:&ved=0CAUQjRw&url=http://www.rbruer.com/the-yin-yang-of-sustainability/&ei=K9CxUorAH-fB0QXA1oDIDw&bvm=bv.58187178,d.ZG4&psig=AFQjCNFxyqA87VuFKVWTzJqXin1MzST9bg&ust=1387471244909513






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Biggest key to John Lewis’ success has been a focus on earning trust

As a consequence, marketing really is seen as an investment






What kind of marketing leader do you want to be?






7 Leadership Questions


Insight

Purpose

Performance Partnership






11

Insight

1. What do you care about and believe in?

2. What are you really good at?







Purpose

3. What is the future you want to lead for?

4. Who is the leader you want to be?







Partnership


5. Who do you need to engage?

6. How can you engage them?






Performance

7. How can you be at your best more of the time?







7 Leadership Questions


What do you care about and believe in?

What are you really good at?

What is the future youwant to lead for?

Who is the leader youwant to be?

Who do you need toengage?

How can you engagethem?

How can you be at yourbest more of the time?

Insight

Purpose

Performance Partnership







Driving business performance by inspiring, engagingand enabling people throughout the organisation

to create better value for customers







UKBrand Learning Partners Ltd.Burgoine Quay8 Lower Teddington RoadHampton Wick Kingston-upon-ThamesSurrey, KT1 4ERTel: (+44) 208 614 8150

US

Brand Learning Inc80 Broad StreetSuite 2101New YorkNY 10004Tel: (+1) 212 392 4898

Singapore Brand Learning Pte Ltd.

3 Temasek Avenue Centennial Tower Level 21-00 Singapore 039019Tel: (+65) 6549 7935

Inspiring people. Lifting capabilities. Growing organisations.

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© The Brand Learning Partners Limited, 2014.

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be the leader your organisation needs you to be: marketing week live

Leadership & Management