bea 2012 - a guide to goodreads for booksellers, librarians and publishers
DESCRIPTION
A Guide to Goodreads for Booksellers, Librarians and Publishers: Making the Connection to ReadersGoodreads, the largest site for readers and book recommendations in the world, guides Publishers, Librarians & Booksellers on how to reach out to their target audience using their website. Over 6 million passionate readers use the Goodreads website to discover new books, join book clubs and discuss books with their friends and chat with their favorite authors. Publishers and authors will learn how to find new readers and Librarians and Booksellers will get insider secrets to how they can mobilize their fans to create robust communities. Help your readers find and share the books they love in this educational session that will feature real-time experiences and success stories. How-To-Tips, from Goodreads publishing partners and librarians, will explain how they have used Goodreads to further their marketing efforts and improve how their readers find and share great books!TRANSCRIPT
For Publishers, Booksellers & Librarians
Friday, June 1, 12
Patrick BrownCommunity Manager & Author Program Manager
Friday, June 1, 12
Goodreads is the largest site for readers and book recommendations in the world.
9 million readers
RecommendationsReviewsShelves
Book Clubs
Social Networking Around a Love of Books
What is Goodreads?
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A US Top 140 site & a Top 10 social network
21 million monthly unique visitors
140 million monthly pageviews
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Deep Reading Data
2008 2009 2010 2011 2012
200 million
0
50 million
100 million
150 million
110 million
64 million
317 million books shelved,growing at 16 million a month
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Goodreads’ mission is
DiscoveryHelp people find books they love
and share them with friends.
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5,750,000books marked as to-read each month
books in the Chicago Public Library’s collection
photo by ShutterRunner
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photo by o5com
Every second...
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photo by o5com
Every second... 2 books are discovered on Goodreads
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photo by o5com
Every second... 2 books are discovered on Goodreads
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photo by o5com
Every second... 2 books are discovered on Goodreads
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drive awareness of new titles with advertising, promotions, and
author engagement
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Your goal should be to get reviews, especially early in the life of your book.
1. Help new readers discover your book
2. Help readers decide
3. Spread beyond Goodreads
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Mobile & Interactive Ads
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Before I Go to SleepAdvertising Campaign Results
Goodreads, People.com, EntertainmentWeekly.com, NewYorkTimes.com, Facebook
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Erica BarmashSenior Marketing ManagerHarper Perennial & Harper Paperbacks
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300 x 250 banner ads on the homepage and run of site
Targeted by genre & comparable authors
case study
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case studyTotal impressions: 4.79 million
Total # of clicks:10,315
Goodreads: 29% of impressions and 43% of clicks.
EW.com
NYTimes.com
People.com
Goodreads
Impressions 24%
7%
29%
29%
12%
EW.com
NYTimes.com
People.com
Goodreads
Clicks 12%
11%
17%
17%
43%
Goodreads
People: 29% of impressions, but just 11% of clicks.
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case studyAverage cost per click for campaign: $3.93Average cost per click on Goodreads: $1.12
● Total spend was highest on EW, NYTimes, and People, but cost per click was lowest on Goodreads and Facebook.
● Both CPCs were well below the average for the campaign, but the Goodreads click-through rate was more than 4x higher than the Facebook CTR. ● The average CTR for the NYTimes was higher, but so was the cost per click.
EW.co
m
NYTimes
.com
Peop
le.co
m
Goodr
eads
Face
book
0
2
4
6
8
10
12
EW.co
m
NYTimes
.com
Peop
le.co
m
Goodr
eads
Face
book
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case study
Conclusions
Goodreads: not the single highest click-through rate or the lowest cost-per-click.
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case study
Conclusions
BUT: When considering both CTR and CPC equally, Goodreads is the winner.
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case study
Conclusions
Goodreads gives additional stats on how many people added the book and marked it to-read.
0
150
300
450
600
added ratedreviewed to-read
7,292 books added 3,217 to-read
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case study
Video Chat adds a boost
242 viewers
Viewed more than 800 times
221 books added on day of the chat alone
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Goodreads Author Program
A free tool designed to help authors reach their target audience–passionate readers.
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42,000 Goodreads Authors
Bestsellers James Patterson, John Grisham, Nicholas Sparks, Margaret Atwood, and John Irving
Meg Cabot Jim Butcher Michael Connelly Lisa See
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The Benefits of Being a Goodreads Author
Build your community with your author profile
Find new readers with giveaways and text ads
Connect with your fans through author chats and book clubs
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Advance giveaways generate pre-release buzz
The average giveaway gets 850 entries
35,000 people enter giveaways each day
Goodreads has helped authors & publishers give away more than 200,000 books
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0
6
12
18
24
30
Boo
ks A
dded
Jan Feb Mar Apr May
Books Added Stats for Beautiful Ruins
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0
20
40
60
80
100
Peop
le w
ho a
dded
boo
k to
thei
r sh
elve
s
Feb Mar Apr May
Mar 12: Giveaway Began
Apr 23: Became top related book for
Fifty Shades of Grey
May 21: Berkley buys Bared, touting
“2,500 reviews” on Goodreads as a major reason, hits NY
Times Bestseller list
Anatomy of a Bestseller
to-read
reviews
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Use text ads to drive readers to a giveaway
Giveaways with text ads attract 40% more entries than those without
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A panel discussion allows new readers to meet you.
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New group design features masthead and prominent videos
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Housing Works
Bookcourt
Add your events and invite friends
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Leverage your relationships with authors
Host an author chat in advance of your event
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Be a tastemaker
Put your staff picks to good use!
RiverRun
Vroman’s
Book Soup
Spirit of 76 Booksore Staff Picks Shelf
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Salt Lake City Public LibraryGroup Case Study
Creating an online space using reading challenges, book clubs, author chats, and more
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At Salt Lake County Library Services, we use Goodreads as another way to connect to our patrons to discuss books, reading, and more. We've had lots of fun with book clubs, reading challenges, and discussions with authors, as well as just chatting about the Hunger Games movie or Downton Abbey read-alikes. It's a great way to publicize events and new materials, as well as to provide online reader's advisory, and it's free and easy to use. What more could you ask for?
Jennifer FayLibrary ManagerSalt Lake County Library System
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Moderators control the content of the group
Track your book club books
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Reading Challenges & Polls make for
easy participation
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0
50
100
150
200
Boo
ks A
dded
May 28: Vaginal Fantasy Hangout (3500+ members)
begins reading Kushiel’s Dart
0
50
100
150
200
Boo
ks A
dded
Mar 1 Mar 15 Apr 15Apr 1 May 1 May 15
Mar 1 Mar 15 Apr 15Apr 1 May 1 May 15
May 25: Sword & Laser (9300+ members) announces they’ll
read Tigana next
The New Influencers of Fantasy & Sci-Fi
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Tips for a successful group
Book clubs around a single title can be stifling
Reading challenges let people choose
Don’t ignore the “long tail” reader
Anticipate conflict & plan ahead
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photo by ThisParticularGreg on Flickr
Allison MennellaNaperville Public LibrarySource: http://tametheweb.com
Librarians must be willing to encourage participation from all users—new, existing, inactive and unfamiliar—in order to provide a wide variety of social reading groups for readers to join.
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For Publishers, Booksellers & Librarians
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