beachglow 2016 sponsorship opportunities (4-2016)
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Educating a generation about the importance of charitable giving
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Music Festival 2016
• BeachGlow: Concerts for Charity is a 501c3 charitable organization that hosts a multi-genre music festival on the beach in New Jersey
• The BeachGlow Music Festival is an annual two-day beach-based event with food, drink, art, activities, music, contests, and sponsored interactive experiences
Music Festival 2016
Location: Wildwood, NJ
Venue: On the beach
Dates: July 8 and 9
Genres: Electronic Dance, Pop, Alternative
Audience: 7,000-10,000 daily
Demo: 18-34, 53% Female
Draw: Philadelphia, NYC, and New Jersey statewide
Sponsorship and activation opportunities
The BeachGlow Experience
The BeachGlow Experience
Sand between your toes
The sound of the waves
Great food and drink
Beach-based games
Interactive experiences
Giant video walls
A great stage and lighting show with great music
Sponsorship Opportunities
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Past Sponsors
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Description Cost Deadline
Lead Sponsor Front of House 2-Story Banners, video wall ads, private company cabana, inclusion on 50,000+ flyers distributed
$25,000 4/15/2016
Activation Space Work with your branding partner to create an awesome on-site experience*
$20,000 4/15/2016
Food Court Branding on food court 40’ x 80’ tent $20,000 4/15/2016
BeachGlow Lockers Branding on smart lockers with charging stations $15,000 4/15/2016
Beer Garden Branding on beer garden (entrance, sales, ID check, cabana deck) $15,000 4/15/2016
BeachGlow Games Games area branding $15,000 SOLD (MetroPCS)
Butterfly Park Branding & activation around art installation $10,000 4/15/2016
Wristband Packageinclusions
Get your promotional material included in pre-event wristband shipments
$5,000 4/1/2016
Photo Booth Have you brand and your message added to FB, Twitter, and Instagram images sent from the festival
$5,000 4/15/2016
T-shirt Sponsor Logo on event t-shirts $3,500 SOLD (ARRIS)
LED Concert Sticks Logo/message on multi-color LED concert sticks (500) $1,500
Your unique idea Let’s talk ? ?
BeachGlow Music Festival 2016
9* Activation space designs and activities must be approved by BeachGlow.
Lead Sponsor 2 story banners on “front of
house” sound and lighting booth
Video ads played in between music sets
Private company Cabana for both days of the festival
Inclusion in 50,000+ flyers distributed across NYC, New Jersey, and Philadelphia areas
Discounts on activationspace, and other sponsoropportunities
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Activation Space Join us as a supporter
of the BeachGlow cause by purchasing an activation space to do your own thing*
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Up to 40’ x 40’ space within the secure festival grounds on the sandy beach
Like the idea, but need some ideas for activities? Talk to us!
* All activation designs must be approved by BeachGlow management
Charity Tent A shady spot in a 30’ x 30’ tent to check out more
about BeachGlow and related charities.
A place to rest and enjoy a picnic table.
The Sponsor will be associated with a popular location in festival, and with the core of our charitable message.
3x4 ratio posters displayed containing information about BG’s mission and other charities.
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Butterfly Park A centerpiece at BeachGlow, and a
place to relax
The meeting place to take photos and mingle with sponsor brand ambassadors
The Sponsor will be associated with this popular location and have the ability to deliver their brand message
10’ x 2’ digital video panels (4) across each of 4 truss construction supports at the center of the park
Sponsor can program this digital video space with branding and/or video
Optional activation tent may be added at a minimal cost
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Beer Garden Great branding
opportunity on tents, raised platform, and opportunity for teardrop banners in the sand
Opportunity for branded shirts on bartenders
Extra secure garden for guests 21+
Reserved adults only cabanas for VIPs
NJ ABC Social Affairs Permit, TIPS certified professional bartenders
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Wristband Sponsor Package NFC Wristband with NFC inlay embedded
Cloth & saddle in durable, waterproof comfortable material
High resolution printing for your brand image and messaging
Additional branding on packaging used to deliver wristband for all tickets purchases up to 2 weeks prior to festival
Branding displayed on entry scan gateways
Optional data collectionat sponsor activations
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Food Court
Branding opportunity for this impressive 40’ x 180’ festival tent with food and drink (non-alcoholic) vendors
Picnic table seating creates a destination for eating, relaxing or getting in out of the sun or rain
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Extremely popular location all day long on both days of this 2-day festival
Opportunity to attach an additional 20’ x 20’ brand activation tent to either end or the middle
Your banners can be attached to both exterior and interior
Our Audience and Reach
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The BeachGlow Audience
93%62%
53%between the ages of 18-34*
between the ages of 18-24
of BeachGlow fans are female
* BeachGlow fan base tracking on social media 18
Cross-channel Marketing
Radio (AMP 96.5 CBS, Philadelphia)
Internet (Google ads, adwords, beachglow.org)
Facebook (frequent posts, advertising)
Twitter (frequent posts, advertising)
Instagram (frequent posts)
Flyers (festivals, concerts, boardwalk)
Unpaid editorial (regional, national news)
Promotional Reach
20,000+10,000+
4,000,000+Radio, Internet, Social media combined promotional reach between Jan and July
Engaged social media fans and followers
Ticketed guests across a two-day festival experience
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Festival AttendeesTop 3 States: New Jersey, Pennsylvania and New York
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2015 Beneficiaries
BeachGlow’s donation to Little Kids Rock in 2015 resulted in Philadelphia (8) and Atlantic City (2) schools receiving musical instruments and a music teaching curriculum to benefit thousands of children
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SCHOOLS SERVEDDr. Martin Luther King, Jr.
Atlantic City(450 students)
Richmond Avenue SchoolAtlantic City
(300 students)
Franklin Learning CenterPhiladelphia
(850 students)
7 other Philadelphia schools