Corporate Brief Antonio Fumero

BeachLanding emerged in 2014 from the synergies generated by Taular Marketing –Sales Consultancy-, MibizPartners –Softlanding & Open Innovation-, and Beamsical -Management Consultancy. Angel Garrorena, Antonio Fumero and Esteban Diaz –seasoned p roponen t s o f Ag i l e and Lean methodologies-, represent its founding and Core Operations Team.

Intro

Success story – Powa Technologies Spain

First Customer for joint team

Angel Garrorena led the landing of Powa Tech in Spain from Jan 2014

Headcount of 16 by July 2014

Esteban Diaz and Antonio Fumero joined the effort in April and

June 2014 to drive next phases

200 brands signed for Powa in Spain by Dec 2014

Currently on third phase of BeachLanding Process

Process approach

BeachLanding is a proponent of Agile and Lean methodologies. We set up Flash Teams dedicated to each “BeachLanding Project”. The tasks we define in each phase are… •  Part of our Lean Landing Process •  KPI Based •  Kick-started by Survey and Analysis.

Beachlanding Process

ASSAULT BEACHHEAD LODGEMENT

Market  Analysis  &  Assesment  Sales  Hun3ng  

Prospect  focus&report  

KPI  defini3on  Sales  Training  

Business  Model  Design  Team  Selec3on  

Country  Management  Opera3ons&Processes  

Con3nuous  improvement  

Our  force  will  be  working  from  the  very  beginning  for  prospec7ng  

poten7al  customers,  valida7ng  our  growth  strategy  with  straight  sales  figures  and  KPIs.  The  best  market  analysis  is  based  on  real  outputs.  Let’s  put  it  simple  enough:  ‘if  it  doesn’t  get  sold,  it  doesn’t  work’.  

At  this  phase,  we’ll  be  measuring  the  KPIs  we  have  previously  agreed  on  

with  our  customer.  We’ll  be  repor3ng  through  the  customer’s  own  CRM,  processes  or  tools  if  

needed.  The  whole  process  relies  on  proven  methodologies,  e.g.  Lean  Sales  or  Customer  Discovery  

Methodology.  

Our  beachlanding  process  comes  to  an  end  when  your  customer  base  and  sales  team  consolida7on  begin.  At  this  phase  we  will  be  responsible  

for  country  management,  and  consul7ng/advising  tasks.  From  this  point  on  the  team  will  be  relying  on  

the  documenta7on  we  have  delivered.  

TASKS  

DESCRIPTION  

MONTH  1  -­‐  6  ß   à   MONTH  7  -­‐  12  ß   à   MONTH  13  -­‐  18  ß   à  

Assault Phase 1. Assault. Opening and validating a new market. We choose amongst the tools we have in our arsenal (Consultants, CRM, market nous) to fit the needs of your project for the first phase. We focus in reaching a sufficient number of prospects in order to close enough deals to validate the viability of this “beachlanding”. Assault impact is evaluated weekly and reporting shared with HQ, allowing for tactical and strategic course changes.

Beachhead Phase 2. Beachhead. Growth Hacking & Business Development. The metaphor of a beachhead works nicely for this phase. Once our target markets and lead customers have been validated we will be agreeing different KPIs with HQ. Direct reporting through HQ’s own CRM will be favoured and other tools (PM, Ticketing) enabled as needed. Quantitative and qualitative relevant information regarding the project’s maturity and progress will be readily available. In order to feed the process of decision making in a timely manner.

Lodgement Phase 3. Lodgement. Consolidation and Settlement. The outputs from our previous two phases are the feeds to build a validated business model. HQ takes control at this point. From then on the team at BeachLanding will be acting as a service provider and mentor, making sure new recruits and channel partners understand the nuances of your business.

Our Team

ASSAULT LEADER BEACH HEAD LODGEMENT MANAGER

Esteban  is  an  experienced  Project  Manager  and  Management  Consultant  

with  a  strong  background  in  CRM,  Mobile  and  Cloud  Technologies  within  different  markets  (UK,  US,  Spain)    His  main  projects  as  of  late  have  been  in  the  e-­‐commerce  and  payments  arenas    

(including  regulatory  issues)  .  

Antonio  is  specialized  in  Technology  Management  and  Innova7on.  He  has  

been  performing  as  training  facilitator  in  Innova7on  Methodologies,  and  Web  Technologies  for  different  corpora7onsin  a  variety  of  

industries.  

Angel  has  developed  a  rock-­‐solid  professional  career  in  different  well-­‐known  mul7na7onals  corpora7ons  (e.g.  Reuters,  Xerox  or  Sitel).  He  has  been  performing  well  beyond  the  standards  as  Sales  Execu7ve  and  

Manager.  

Let’s Talk…

Antonio Fumero Head of Marketing www.beachlanding.co M. +34 678785328 Skype ID: amfumero