beacon technology in 10 numbers!
DESCRIPTION
Is 2014 the year of the Beacons? Check the statistics!TRANSCRIPT
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Proximity Marketing:
Beacon technology in 10 numbers
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By the end of 2014 in the USA alone there will be 30 000 active Beacons.
source : Business Insider Intelligence
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By the end of 2018 the Beacon installed base will consist of 4,5 million active units.
source : Business Insider Intelligence
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60 million Beacon units will be shipped by 2019.
source : ABI Research
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Less than 3% of American retailers are equipped to identify customers entering
their stores...
source : 2014 CRM/Unified Commerce Benchmark Survey
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…but 72% plan on being able to do so in five years.
source : 2014 CRM/Unified Commerce Benchmark Survey
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Half of the top 100 retailers in the US are testing Beacons
this year.
source : Business Insider Intelligence
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Over 40% of shoppers look for offers on their mobile device
while they're in the store.
source : Millennial Media and comScore
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By 2017 about 50% of in-store transactions will be completed
through mobile devices. source: Motorola
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Timely in-store messages sent to customers can lead to 20x increase in purchase intent.
source: inMarket
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In 2016 85% of top 100 US Retail Locations
will be eqipped with Beacons.
source : Business Insider Intelligence
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