beacons in airports - onyx beacon

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Beacons in Airports Outstanding services & comfortable experiences for passengers by using micro- location, presence detection and contextual communication based on iBeacon

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Page 1: Beacons in Airports - Onyx Beacon

Beacons in Airports

Outstanding services & comfortable experiences for passengers by using micro-location, presence detection

and contextual communication based on iBeacon technology

Page 2: Beacons in Airports - Onyx Beacon

www.onyxbeacon.comBEACONS IN AIRPORTS

Improve your mobile communications. Integrate iBeacon technology and take advantage of proximity, micro-location and context.

Main benefits: Quality & efficiency for your services Satisfaction for passengers Improvement of operational costs Growth of general revenue

Page 3: Beacons in Airports - Onyx Beacon

www.onyxbeacon.comBEACONS IN AIRPORTS

Main benefits of iBeacons: Low price – starting from 25 USD/pcs Wide range – 70 meters in open space Excellent precision & low battery consumption on mobiles Small size – discrete placement Easy to deploy – stick to any type of support Low costs of maintenance – 4 years battery life Enterprise Beacon Works for both Android and iOS mobile devices

Page 4: Beacons in Airports - Onyx Beacon

www.onyxbeacon.comBEACONS IN AIRPORTS

Indoor NavigationThe passenger arrives at the airport, opens the mobile application, and sets up his desired destination or flight number.

The iBeacon infrastructure in the airport and the mobile app communicates with the cloud platform, delivering his actual location and offers the best route inside the airport.

All the accessible locations and services will be presented to the passenger as an interactive map-based navigation interface.

Page 5: Beacons in Airports - Onyx Beacon

www.onyxbeacon.comBEACONS IN AIRPORTS

Real-time data on crowded areasBy adding iBeacon infrastructures in the airport, you will be able to seriously expand the accurate information you have about the number of passengers in each area, at every moment, and the number of passengers waiting in specific locations, minute by minute.

Page 6: Beacons in Airports - Onyx Beacon

www.onyxbeacon.comBEACONS IN AIRPORTS

Time-related and Location-based Pricing

The cloud-based platform can record, for each passenger, the time and the location where this person uses specific airport services, like Business Lounges, Relaxation rooms, Smoking areas and so on.

The services can be charged to each client in a customized manner, by time duration, by types of services and service packages or by an aggregate formula, even by applying variable prices, depending on the day, the hour or the occupancy degree of the airport space.

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www.onyxbeacon.comBEACONS IN AIRPORTS

Service class validation

Passengers can be oriented to access the lounges, waiting areas or compartments corresponding to the purchased class of service.Passengers sitting in an area not corresponding to their purchased plan will be directly notified about the mistake and will be oriented to find their allocated locations.

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www.onyxbeacon.comBEACONS IN AIRPORTS

Accessibility for disabled passengers

When arriving in the airport, passengers with special requirements (aged, visually impaired, people with disabilities or using wheelchairs) could use the mobile application to select the flight of their interest and to mention that they will need special assistance for boarding.

The airport employees will be instantly notified about this special situation and will know how to act. At his turn, the passenger can be oriented in which area of the airport to wait for boarding.

Page 9: Beacons in Airports - Onyx Beacon

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Up-selling, cross-selling, new revenue

By gathering important volume of information about customers’ interests, destinations and behavior, the airport could take advantage of the commercial relationship and expand his portfolio of paid services, to connect its clients with other business partners, to sell tickets for other companies or for museums, cinemas or other entertainment services.Using the analytical data gathered by the cloud platform and the individual information about the customer behavior, the company can define and sell customized service packages and extend his income sources, by creating new services or by selling others’ products.

Page 10: Beacons in Airports - Onyx Beacon

www.onyxbeacon.comBEACONS IN AIRPORTS

Proximity marketing and profile-based advertisingAirport administrations could become advertising broadcasters or can team up with specialized companies, in order to smartly and efficiently use their micro-location and proximity communication capacities and to generate supplementary income.

By creating smart interactions, using gamification techniques and developing engaging marketing and communications programs, passengers can receive valuable commercial information and can take advantage from interesting opportunities.

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www.onyxbeacon.comBEACONS IN AIRPORTS

Personnel monitoring The iBeacon infrastructure and the mobile application can provide real-time presence detection in all areas. For the users which will opt-in for the service of individual monitoring and reporting, this capability will be activated. Best example for the utility of this type of service are employees with specific roles or functions. Their routes can be pre-defined and monitored and, in case of suspect deviations from the expected path, an alarm can be delivered to a tutor or supervisor.

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www.onyxbeacon.comBEACONS IN AIRPORTS

Community development & interactionPolls, focus groups, consumer behavior studies, other types of interactions can be activated in relevant contextual conditions, in order to receive real-time and accurate feedback from visitors. Passengers can be informed about new services, temporary or definitive changes, improvements, expansion plans, can be motivated to bring-in new customers, can receive job offers or other types of information, and can participate as active members of the company’s community of clients.

Page 13: Beacons in Airports - Onyx Beacon

www.onyxbeacon.comBEACONS IN AIRPORTS

Already tested in airport hackathonsOur hardware, mobile middleware and cloud platform were already used by mobile developers, to create applications dedicated to airport passengers. In 2015, developers participating to hackathons in the airports of Paris, Amsterdam and Cork – UK have already created proof of concepts for many of the functionalities described in this presentation.

Page 14: Beacons in Airports - Onyx Beacon

Many other customized developments of our solution are possible now.Get ready for take-off and join us in this fantastic technological journey!

Our Sales & Customer Service Team will be happy to provide all the support you [email protected]