Diapositive 1

1

These days brands might hear about the advent ofReach0, the day when your organic Facebookreachgoes to zero.

This is largely overblown.

For sure, the average organicreachrate/post on an average page on Facebook keeps slightly declining because of obvious reasons :

the ever increasing supply of content

the limited time available for users to consume that content.

But IT DOESN'T MEAN that ALL brands will soon have a zero organicreachrateper post.

That average might keep decreasing slightly to a very low figure, but we're not there yet.

And even when we are, as this is an average figure, it will still be possible to benefit from organic reach, one will just need to be much better than the average.

Well show you how at KRDS Singapore weve consistently beaten that decline for our clients.

Here after are some of the posts weve created and their organic reach rate.

Almost half of them had an organic reach rate (no media spend) above 75% !

Organic Reach Rate (no media buy) :

94% of the fan base

Organic Reach Rate (no media buy) :

43% of the fan base

Engagement rate :

44%

Organic Reach Rate (no media buy) :

10% of the fan base

Organic Reach Rate (no media buy) :

9% of the fan base

Engagement rate :

25%

Organic Reach Rate (no media buy) :

745% of the fan base (went viral beyond fan base)

Engagement rate :

23%

Organic Reach Rate (no media buy) :

82% of the fan base

Organic Reach Rate (no media buy) :

38% of the fan base

Engagement rate :

25%

Organic Reach Rate (no media buy) :

76% of the fan base

Engagement rate :

9%

Organic Reach Rate (no media buy) :

171% of the fan base

Engagement rate :

13%

Organic Reach Rate (no media buy) :

75% of the fan base

Engagement rate :

35%

Organic Reach Rate (no media buy) :

12% of the fan base

Engagement rate :

10%

Organic Reach Rate (no media buy) :

24% of the fan base

Engagement rate :

6%

Organic Reach Rate (no media buy) :

26% of the fan base

Engagement rate :

6%

Organic Reach Rate (no media buy) :

86% of the fan base

Engagement rate :

10%

Organic Reach Rate (no media buy) :

48% of the fan base

Engagement rate :

10%

Organic Reach Rate (no media buy) :

37% of the fan base

Engagement rate :

6%

Organic Reach Rate (no media buy) :

63% of the fan base

Engagement rate :

28%

Organic Reach Rate (no media buy) :

52% of the fan base

Engagement rate :

10%

Organic Reach Rate (no media buy) :

87% of the fan base

Engagement rate :

30%

Organic Reach Rate (no media buy) :

165% of the fan base

Engagement rate :

25%

One great trick is to do reactive marketing, please check out what we did for some of our clients: ION Orchard, Toast Box and BreadTalk.

Reactive marketing during the SEA games

At the time of the release of the new Star Wars movie