Beatriz  Dominguez   1405  Van  Ness  Avenue,  Apt.  407  |  San  Francisco,  CA  94109  415-­‐730-­‐7521|  dominguezbea@gmail.com    

     

COMMUNITY  MANAGER    

Socially  savvy  and  dedicated  Community  Management  and  Talent  Branding  professional  with  a  natural  talent  for  building  relationships  and  strategic  partnerships.  Proven  ability  to  develop  and  execute  social  media  campaigns,  client  engagement  strategies,  and  community  outreach  events.  Exceptional  communication  skills  and  ability  to  articulate  organizational  mission  to  multiple  stakeholders.  Passionate,  community-­‐driven  connector.     Areas  of  Expertise:  ▪    Community  Engagement   ▪    Project  Management   ▪  Diversity  Recruiting  ▪    Social  Media   ▪    Program  Coordination   ▪    Strategic  Planning  ▪    Team-­‐Building/Leadership   ▪    Event  Planning   ▪    Budget  Management    ▪    Relationship  Management   ▪    Public  Relations   ▪    Branding  ▪    Technical  Recruiting   ▪    Content  Curation   ▪    Marketing  Communications    SELECTED  CAREER  HIGHLIGHTS    

! Built  BrightRoll’s  talent  brand.  Company’s  talent  community  was  used  as  an  example  of  successful  talent  branding,  resulting  in  an  invitation  to  speak  at  LinkedIn.  

! Created   BrightRoll’s   women   in   technology   initiative,   BrightWomen.   Initiated   Data   Driven   Women,   a  MeetUp   with   over   1,000   members.   Featured   speakers   have   included   Sumaya   Kazi   of   Zumazi,   Dr.  Vivienne  Ming  of  Gild,  and  Liane  Campbell,  founder/CEO  of  BlackBird.    

! Built   BrightRoll’s   university   recruitment   and   relations   program.   Incorporated   a   Talent   Branding   and  Community  training  program  to  coach  engineers  and  recruiters  to  pitch  internships  and  opportunities.    

! Transitioned  from  arts  nonprofits   to  technical   recruiting.  Developed  first  recruiting  process   for  startup  from  scratch.  Startup  doubled  in  size  in  just  one  year.    

 PROFESSIONAL  EXPERIENCE                Community  Manager                                                                                Dec  2012  –  Present        BrightRoll  BrightRoll is a unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. BrightRoll was acquired by Yahoo!  Design  and  execute  a   talent  brand  and   community  management   strategy   to   increase  Company’s   talent  brand  and   appeal   in   the   Silicon   Valley’s   highly   competitive   recruitment   environment.   Coordinate   marketing   and  community   outreach   events,   including   Data   Driven   Women   and   CanJS   Silicon   Valley   MeetUp.   Organize   on-­‐campus   events,   including   college   fairs,   special   speaker   events,   and   mixers.   Coordinate   tech   conferences,  overseeing   registration,   logistics,   promotion,   and   knowledge-­‐sharing   for   conference   attendance   and  sponsorship.    

" Oversee  efforts  to  reduce  cost-­‐per-­‐hire  by  as  much  as  50%  and  reduce  employee  attrition  by  28%.  " Manage   strategic   community   partnerships  with   Hackbright   Academy,  Women  Who   Code,  MissionBit,  

Spark,  and  other  organizations  aimed  at  diversity  in  tech.  " Revamped   BrightRoll   careers   page,   including   writing   copy   and   collaborating   with   a   videographer   to  

capture  compelling  recruiting  videos  for  the  site.      Online  Community  Curator                                                                                                                                                      Jun  –  Dec  2012        TechSoup  Global  TechSoup Global, a 501(c)(3) nonprofit, was founded in 1987 on the belief that technology is a powerful enabler for social change.  Organized   case   studies   and   procured   new  user-­‐generated   content   from   a   variety   of   social  media   channels   to  populate   the   Microsoft   Local   Impact   Map,   a   multimedia   storytelling   tool.   Created   an   improved   user-­‐to-­‐user  network   to   shape   a   community   evangelist   initiative.   Sourced   story   leads  by  using   internal   resources,   listening  dashboards,   and  RSS   feeds.  Managed  a   team  of  writers   and  editors.   Presented   statistics   and  project  progress  reports  to  global  team.  Maintained  database  of  story  leads  and  managed  mapping  tool.    

" Encouraged  TechSoup  staff  to  become  advocates  for  both  story  leads  and  content.  " Identified  and  solicited  nonprofit  members  to  produce  content  and  act  as  community  evangelists.    

 Virtual  Host                                                                                                                                                                                      Jun  –  Dec  2012          HUB  Bay  Area  Impact Hub Bay Area is a group of coworking & events spaces for a membership community of entrepreneurs, activists, creatives, and professionals taking action to drive positive social and environmental change.  Collaborated  with  local  and  global  team  to  develop  strategies,  best  practices,  and  functionality  for  HUBNet,  an  online,   private   social   networking   site   designed   to   assist   social   entrepreneurs   connect,   ideate,   and   share  resources.   Conducted   interviews   with   HUB   members   and   key   constituents   to   develop   the   best   strategy   for  platform  adoption.  Engaged  members  online  by  seeding  relevant  content,  making  relevant  connections  between  members  and  organizations,  and  promoting  member  events.  

" Wrote  strategic  plan  and  best  practice  policies.    

Director  of  Recruiting                                                                                                                                Feb  2011  –  May  2012        Zanbato  A fully-integrated technology platform that connects a global network of institutional investors with compelling alternative investment opportunities.  Supported  CEO  and   led  overhaul  of  unstructured  operations.  Developed  administrative  and  office  procedures.  Managed   all   recruiting   and   human   resources   processes   and   strategies.   Identified   and   leveraged   best   avenues  (job   boards,   employee   referrals,   outside   recruiting   firms)   for   recruiting   top   engineering   talent.   Managed  recruiting   events,   on-­‐campus   career   fairs,   and   in-­‐house   recruiting   events.   Wrote   job   descriptions,   reviewed  applications,   sourced   potential   candidates,  managed   interview   schedule,   and   administered  Applicant   Tracking  System.   Prepared   weekly   recruiting   reports.   Arranged   candidate   hospitality.   Ran   product   demos.   Conducted  “culture  fit”  interviews.  Negotiated  job  offers.    

" Built  a  recruiting  program  responsible  for  growing  team  from  6  to  20  employees  in  nine  months.      

Marketing  &  Communications  Director                                                                                                                          Jun  2011  –  May  2012        Emerging  Arts  Professionals  Emerging Arts Professionals is a network focused on empowerment, leadership and growth of San Francisco / Bay Area next gen arts and culture workers.    Managed  outgoing  communications  for  network.  Served  on  Steering  Committee  to  run  arts  advocacy  campaign,  manage   fellowship   program,   and   organize   networking   and   professional   development   events.  Managed   social  networking   presence   (Facebook,   Twitter,   Instagram,   etc.).   Defined   benchmarks   to   monitor   effectiveness   of  campaigns  and  prepared  reports.    

" Developed  a  brand  audit  and  created  style  guide  with  an  organizational  voice  and  a  visual  look  tailored  to  the  brand.    

 

Membership  Manager                                                                                                                                      Jan  2008  –  Jan  2011          Intersection  for  the  Arts  Intersection for the Arts is a leading-edge arts and community development organization that connects people and communities across physical, social, cultural, and economic boundaries to instigate change.  Developed   low-­‐impact/low-­‐cost  strategy  to   increase  engagement  of  donors,  key  constituents,  and  community-­‐based  organizations.  Defined  online  and  social  media  communication  strategies  to  establish  organizations  social  media   presence.   Designed,   planned,   and   managed   events,   including   gallery   and   theater   openings,   member  receptions,  press  events,  and  fundraisers.    

" Increased  individual  donation  income  by  50%  in  one  year.    

 EDUCATION    San  Francisco  State  University  –  San  Francisco,  CA                                                                                                                                                                                                              2007  Bachelor  of  Arts  –  Art  History  Magna  Cum  Laude    Université  Paul  Cézanne  Aix-­‐Marseille  III  –  Aix-­‐en-­‐Provence,  France                                  Aug  2006  –  Jul  2007    Diplôme  d’études  en  Langue  Française