beats headphones · the glitched logo of the original cloud symbolizes the collaboration of music...

Pratt Institute - Antonia Masvidal - Rep 3

SOUNDCLOUD

BEATS HEADPHONES


SOUNDCLOUD

RENOVATION

“As SoundCloud has grown and expanded beyond its initial user base, consisting primarily of grassroot musicians, some original users have complained that it is losing its fidelity to artists in an attempt to appeal to the masses, perhaps in preparation for public sale. Such criticism particularly followed the launching of a revamped website in 2013 that was heavily reconfigured to be more amenable to listeners—at the expense of artists, some claimed. CEO Alexander Ljung responded that while he would take these criticisms into consideration, the changes to the site would result in higher usage numbers for SoundCloud” -http://en.wikipedia.org/wiki/SoundCloud

To Renovate is to restore to a good state of repair. In relation to the word “Renovate,” to restore is to bring back (a previous right, practice, custom, or situation); reinstate. Basically, the point is to bring back its original users, one of the biggest factors in what made SoundCloud what it has come to be known as, while simultaneously keeping, if not increasing, its number of users. By using the Glitch effect for the logo, it is something that is new, yet still familiar. There is movement in it, just as the website is moving towards becoming what it has been meant to be. The darker colors bring seriousness to the logo, something I thing is necessary at the moment due to the fact that the company has lost the respect of its original users. The glitched logo of the original cloud symbolizes the collaboration of music which SoundCloud aims to provide. This effect is not commonly seen as something that would be visually intriguing, which is why it is perfect for the situation. It is taking SoundCloud’s “glitch” and renovating, possibly even improving, it.


SOUNDCLOUD

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SOUNDCLOUD


SOUNDCLOUD

0.30"

0.05"

1.65"

5.00"

6.95"

Side View


SOUNDCLOUD

2.75"

4.125"

6.75"

6.25"

4.38"

Front View


SOUNDCLOUD

Top View


SOUNDCLOUD


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SOUNDCLOUD

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Pratt Institute - Antonia Masvidal - Rep 3 Pratt Institute - Antonia Masvidal - Rep 3

SOUNDCLOUD


Pratt Institute - Antonia Masvidal - Yoojin Han- Rep 3

SOUNDCLOUD

REBRAND PRODUCTSubtitle Style

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SOUNDCLOUD

From Headphone To Speaker

-Wireless technology allowing for optimal listening experience

-Detachable headphone that converts into a portable speaker


SOUNDCLOUD

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SOUNDCLOUD

beats headphones · the glitched logo of the original cloud symbolizes the collaboration of music...

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