beats overview

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Beats by Dr. Dre Company Facts Partnership with HP (2010) Envy 15 Beats Laptop Partnership with HTC (2011) Beats Audio Smartphone Partnership with Chrysler (2012) 2012 Chrysler 300S with Beats Audio system Monster Cable - Exclusive Manufacture of Beats Five year contracts end in 2013. Won’t be renewed. Beats captured 53% of the headphone market in 2011. Beats Key Audience 18 - 24 years of age Tech-savvy & Fashionable Engaged in social media Financially sound Skewed Male 1

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Overview of Beats Brand

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Page 1: Beats Overview

Beats by Dr. Dre ™

Company Facts

Partnership with HP (2010)Envy 15 Beats Laptop

Partnership with HTC (2011)Beats Audio Smartphone

Partnership with Chrysler (2012)2012 Chrysler 300S with Beats Audio system

Monster Cable - Exclusive Manufacture of BeatsFive year contracts end in 2013. Won’t be renewed.

Beats captured 53% of the headphone market in 2011.

Beats Key Audience

18 - 24 years of age Tech-savvy & Fashionable Engaged in social media Financially sound Skewed Male

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Page 2: Beats Overview

Main Products

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Over-ear Headphones In-ear Headphones Speakers

HP Laptop Audio Chrysler 2012 300S Beats Audio HTC Beats Audio

Page 3: Beats Overview

Over-ear Headphones

Studio Beatsmixr Wireless Pro Solo HD Solo Detox

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$299.95$249.95$279.95$399.95$199.95$179.95$499.95

Page 4: Beats Overview

In-Ear Headphones

Tour iBeats Heartbeats Diddybeats Powerbeats

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$149.95$ 119.95$ 129.95$ 149.95$ 149.95

Page 5: Beats Overview

Partnerships

Lady Gaga (Heartbeats) Sean Combs (Diddybeats)

LeBron James (Powerbeats) David Guetta (Beatsmixr)

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Page 6: Beats Overview

Limited Editions

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Swarovski Ferrari Kobe Bryant

Boston Red Sox Vivienne Tam Spiderman

Page 7: Beats Overview

Limited Editions

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Lamborghini Michael Jackson NFL

Transformers Superman Steve Jobs

Page 8: Beats Overview

Beats NYC Store

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T Shirt Manufacturer: Next Level Apparel-

Based in Rancho Dominguez, CA URL: www.nextlevelapparel.com T Shirts only sold in Beats Store

“Beats has a history, so doing it in SoHo -- which has a history oaf being creative and on the edge -- is where Beats should be.”

“Beats is cultural, it’s relevant, it’s real. We want people to learn about why it sounds that way, the narrative. It’s really a way to tell our sound story” Luke Woods (COO, Beats Electronics)

Initial plan for the Beats NYC Store was to only open until January 15, 2012. Still open today.

Page 9: Beats Overview

Beats Authorized Dealers

32 ohm Audio BrandsMart USA Headphones.com Sam Ash Music

6th Ave Electronics Bravado International Headroom Same Day Music

8th Street Music Brookstone HH Gregg Sonic Electronix

Abe’s of Maine Champs Sports Hot Topic Sound Earphones

Abt Electronics Cowboy Maloney’s HSN Staples

Airport Wireless Crutchfield InMotion Entertainment Sweetwater

Amazon Dale Pro Audio J&R Music and Computer Target

American Music Supply Dell ListenUp Tech Showcase

American TV DXC Micro Center The Headphone Store

Apple Earphone Solutions Monster Cable Ultimate Electronics

AT&T Electronic Express Moon Audio Unique Squared

B&H Electronics Expo Newegg Vanns

Barnes & Noble Elyse Walker Office Depot Walmart

Beach Camera F.Y.E OfficeMax Wild West Electronics

Best Buy Fry’s Electronics OneCall Wireless Zone

Bjorn’s Headphone Authority PC Richard & Son World Wide Stereo

Bobizzo.com Headphone Solutions Radio Shack Your Electronic Warehouse

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Page 10: Beats Overview

Competitive Properties

Soul Headphones by Ludacris SMS Audio by 50 Cent

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Page 11: Beats Overview

Benchmark Brand

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The Wheat Group Inc.

Wallets

Socks

Belts

Hats

DC Shoes

Free Skullcandy Ear buds incl.

Company that markets headphones, earphones, and accessories.

Founded in 2003. Headquarters located in Park City, Utah.

Targets action sports demographic and general consumer market.

Sponsors professional athletes in action sports and the NBA.

The Berrics

Skateboard Park