CHRISTOPHER L. BEAUDREAU

For this project in Buying I had to take over the relaunching of the mens section of Perry’s Department Store. I had to hone in on my target audience and come up with 3 customer profiles. Trend research was also key in this project, I had to predict colors, fabrics, silhouettes and styles, and the mega trend for 2012. Finally I had to determine the product breakdown as well as sales forecasts and BOM stocks.

BUYING

This class focused on the process of quickly designing a collection through inspiration, trends, and market research. I had chose to design a Fall/Winter 2012 line for ZARA MAN and through the research of their product and styles I predicted what the key pieces would be for that season. The final product of this project was a presentation showing my inspiration which came from nature and the organic elements of New England playing with different textures and the colors seen in fall while keeping away from black, as well as fabric swatches and ultimately the final designs.

RAPID VISUALIZATION

In trend forecasting we focused on how to spot trends and fads going on in the industry. For this project my concept was on the prem-ise that natural disasters and harsh elements would be the driving force for fabrics and clothing styles that we would see. The two looks I designed were made to look slightly torn and tattered while still being functional and fashion forward, and the color palette chosen was an organic blend of colors coming straight from the earths palette.

TREND FORECASTING

TREND FORECASTING

For this store design class I had to come together with a partner to develop a concept for a retail store and bring that to fruition through the fixtures, layout, atmosphere, and overall design. After deciding on our brands identity my sche-matics and fixture design came to life in the 3-d SketchUp model by my partner. With this old-school, haberdashery men’s shop we created the ideal destination for the modern man.

STORE DESIGN

SOCIAL MEDIASocial media platforms that I have set up and run for Alexander Nash

PHOTOGRAPHY/STYLING