beaute parfaite final
TRANSCRIPT
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Beaut Parfaite
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Contents
Introduction products and Advertising message
Market analysis
SWOT analysis and Marketing objectives
Action plan and Budget4
1
2
3
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Products
Skin Care cream Perfume Wax
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Benefits
Savings.
Modern Technology
Dedicated and Professional Ethics
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Advertising Message
Advantages
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Style
Beaute ParfaitesShowroom
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Slogan
Buy it
Use it
Enjoy us
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Message
Buy Beaut Parfaite,
Enjoy Yourself.
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Market analysis
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Cosmeticmarket
Perfumemarket Waxmarket Skin Caremarket
Perfumemarket
Waxmarket
SKIN CARE MARKET
Market analysis
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Customer Behavior
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SWOT Analysis
Strengths-High quality staffs
-The material is supplied reliably and
stably
-The products is researched and
developed continuously by top experts-Low cost
Weaknesses-Only one way to buy products
-The brand is strange
Opportunities
-Boys care more about beauty products-Lotion have less competitive goods
Threats-Youth can change the buying behavior
easily
-International brands have large market
share
-Have many portable comestic salers
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Market segmentation
Geographic segmentation:
People who live in big cities have better living
standard than countryside
Beaute Parfaite will build showroom near biguniversities and do not open stores
massively, develop slowly but sustainably like
KFC did before
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Market segmentation
Demographic segmentation:
Age between 14-23:
Young
Do not have much money Demand of beauty products is high
Target customers are students from 14 to 23
years old, who live in big cities especiallyHanoi and have medium or higher living
standard.
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Marketing Objectives
Marketing Objectives:
Market entry
Brand development
Good market positioning
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V. Communication
Channels:
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- Social media:+ Facebook.+ Youtube+ Zing Me.-Forum.- Mass Media
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9/13-12/13
Marketpenetration
1/14-4/14
Spreading
5/14-8/14
Take overthe market
* Time: From 9/2013 to 8/2014
* Budget: 1.700.000.000 VND
Month Activities Indirect marketing
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Inbound Outbound
9-10 - Start announcing about a new X productbranding will launch in next month.
- Having some articles announcing about a new X
product branding will launch in next month in
newspapers and magazines.
Budget: 30.000.000 VND
- Place banners announcing about a new X
product branding will launch in next month in some
main streets and crowed area.
Budget: 80.000.000 VND11 - Open ceremony on 20/11.
- Impress customers by the professional
staffs
Budget: 80.000.000 VND
- Campaign: Introducing and sale off in the
first month.
- Collecting email database for email
marketing later on.
- Campaign: TV commercial in the next 3 months.
Budget: 200.000.000 VND
- Sales promote: Sale off 30% in the first month.Budget: 100.000.000 VND
- Introducing the new brand on magazines and
newspaper.
Budget: 50.000.000 VND
12 - Decorate the showroom.Theme: Noel.
Budget: 30.000.000 VND
- Officially launched a website and online
sales system.- Sale Promotion: Sales 30% for customers who
shop on 24th night and 25thmorning.
Budget: 50.000.000 VND
- Updating and introducing new products and events
via email.
-Advertising the pros of Beaut Pafaite with its
opponents.
Budget: 20.000.000 VND
1 - Announcing the event on internet. - Event: Using trial and feel the different which will
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be held in crowed area and shopping center.
Budget: 80.000.000 VND
- Advertising in some papers.
Budget: 20.000.000 VND
2 - Decorating the showroom.
Theme: Lunar New Year.
Budget: 30.000.000 VND
- Promoting the campaign in social media
channels.
- Campaign: Giving some gift for customers who buy a
packet of products.
- Sponsored for Lunar New Year events.
Budgeted : 150.000.000 VND
- Advertising about sales campaign, gifts for Lunar New
Year event on some newspapers.
Budget: 40.000.000 VND
3 - Booth tour through high schools and
universities. Budget: 50.000.000 VND
- Updating photos of the campaign on social
media channels.
- Advertising about Beaut Pafaite booth tour to
introducing products.
Budget: 20.000.000 VND
4 - Contest: Healthy skin with Beaut Pafaite
- From 6/4 to 26/5: The winner will become brand
ambassador.
Budget: 100.000.000 VND
- Advertising about the contest.
- After choosing the brand ambassador -> He will go to
sponsored events or showroom to take photos with
customers.
Budget: 50.000.000 VND.
5 - Decorating the showroom. - Promoting for summer campaign via - Promoting for summer campaign.
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6
7Theme: Summer.
Budget: 30.000.000 VNDsocial media channels.
- Introducing new brand line.
- Sales 30% for students.
Budget: 200.000.000 VND
- Advertising this campaign in some paper.Brand ambassador will also promote it in
his own facebook/twitter profiles
Budget: 40.000.000 VND
8 - Decorating the showroom:Theme: Back to school.
Budget: 30.000.000 VND
- Promote event: New skin for new
school year.- Promote event New skin for new school
year
Budget: 100.000.000.
- Post customers recommendation about
products.
Budget: 20.000.000 VND
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Thanks for Listening!