beauty edge prestest

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Page 1: Beauty Edge Prestest
Page 2: Beauty Edge Prestest

The Latest Technology Trends for Creative New Product Development

Page 3: Beauty Edge Prestest

The “Edge” on Innovation

• Technology Evolvement• Top Technology Trends• The Power of “3”• PDV (product development volley)

• What’s Your Edge?

Page 4: Beauty Edge Prestest

That was Then….

Page 5: Beauty Edge Prestest

This is Now!

Page 6: Beauty Edge Prestest

TECHNOLOGY TRENDS

Page 7: Beauty Edge Prestest

TECHNOLOGY TRENDS

Page 8: Beauty Edge Prestest

SOFT TOUCH

Page 9: Beauty Edge Prestest

natural, organic and nice!

Page 10: Beauty Edge Prestest

high-performance, folkloric,nutritional/herbal protection

0 % useless – 100% active

Page 11: Beauty Edge Prestest

PHILOSOPHICAL

Page 12: Beauty Edge Prestest

www.happytherapy.com

skin biotic

Page 13: Beauty Edge Prestest

HIGH TECH

Page 14: Beauty Edge Prestest

support clock genes

brown skin…care

Page 15: Beauty Edge Prestest

DELIVERY SYSTEMS

Page 16: Beauty Edge Prestest

SENSORIAL EXPERIENCE

Page 17: Beauty Edge Prestest

sensoround™

experience

Page 18: Beauty Edge Prestest

How to……

…get to…

Product Innovation

Page 19: Beauty Edge Prestest

Competitionidentify what “they’re” talking about

Page 20: Beauty Edge Prestest

PDV - product development volley

Marketing Product

Development

R&D – trends/concept/claims/bench/technology

Mkt. - trends/concept/bench/desired claims

R&D/Mktg. Services – It’s a go - countdown!

Mkt./Eng./Design – package development/art

R&D – submission(s)/enhance claims/story

R&D - consumer science/clinical testing

Legal - review concept/claims

R&D – approve submission/finalize claims/story

Mkt. – finished product/final claims/fact sheet

Copy/PR – copywriter/brief beauty editors

Page 21: Beauty Edge Prestest

… tells a powerful story in 3 words.… delivers claims with impact in 3 sentences.… intrigues a consumer to want to buy in 3 seconds.

The power of 3…

…creates an innovative finished

product.

Page 22: Beauty Edge Prestest

A poll of 1,000 women showed make-up spending peaks between the ages of

25 and 34.

What’s not in beauty products is just as, if not more important, than what is these days.

Global forecast for anti-aging and nourishing products is accelerating upward…expected to reach $15.8 billion by 2010.

The Edgeon Opportunities

Page 23: Beauty Edge Prestest

9 out of 10 women in the U.S. and Europe reported no change in makeup usage despite the economic crisis.

Skin care products will remain the largest product category, set to account for 63% of all cosmeceutical product demand in 2012.

Women will spend more for better

quality: Food 65%, Clothing 57%, Facial skin care 56%.

The Edgeon Opportunities

Page 24: Beauty Edge Prestest

WHAT’S YOUR EDGE?

Page 25: Beauty Edge Prestest

Cherie BuziakBeautyEdge LLC

www.beautyedgeinc.com201-724-8443