beauty edge prestest
TRANSCRIPT
The Latest Technology Trends for Creative New Product Development
The “Edge” on Innovation
• Technology Evolvement• Top Technology Trends• The Power of “3”• PDV (product development volley)
• What’s Your Edge?
That was Then….
This is Now!
TECHNOLOGY TRENDS
TECHNOLOGY TRENDS
SOFT TOUCH
natural, organic and nice!
high-performance, folkloric,nutritional/herbal protection
0 % useless – 100% active
PHILOSOPHICAL
www.happytherapy.com
skin biotic
HIGH TECH
support clock genes
brown skin…care
DELIVERY SYSTEMS
SENSORIAL EXPERIENCE
sensoround™
experience
How to……
…get to…
Product Innovation
Competitionidentify what “they’re” talking about
PDV - product development volley
Marketing Product
Development
R&D – trends/concept/claims/bench/technology
Mkt. - trends/concept/bench/desired claims
R&D/Mktg. Services – It’s a go - countdown!
Mkt./Eng./Design – package development/art
R&D – submission(s)/enhance claims/story
R&D - consumer science/clinical testing
Legal - review concept/claims
R&D – approve submission/finalize claims/story
Mkt. – finished product/final claims/fact sheet
Copy/PR – copywriter/brief beauty editors
… tells a powerful story in 3 words.… delivers claims with impact in 3 sentences.… intrigues a consumer to want to buy in 3 seconds.
The power of 3…
…creates an innovative finished
product.
A poll of 1,000 women showed make-up spending peaks between the ages of
25 and 34.
What’s not in beauty products is just as, if not more important, than what is these days.
Global forecast for anti-aging and nourishing products is accelerating upward…expected to reach $15.8 billion by 2010.
The Edgeon Opportunities
9 out of 10 women in the U.S. and Europe reported no change in makeup usage despite the economic crisis.
Skin care products will remain the largest product category, set to account for 63% of all cosmeceutical product demand in 2012.
Women will spend more for better
quality: Food 65%, Clothing 57%, Facial skin care 56%.
The Edgeon Opportunities
WHAT’S YOUR EDGE?
