beauty industry! sophistone...buy 5, get 1 free! andiamo color tubes 2 oz. alx-and5+1jf20 buy 4...

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Your Expert Beauty Resource for Professional Products, Services & Education Model Courtesy of Milbon JANUARY | FEBRUARY 2020 20 YEARS OF BEAUTY Sweis gets an updated look to celebrate two decades in the beauty industry! BOMBSHELL Aloxxi’s new addition to the collection | pg. 9 SOPHISTONE Cover model Anastasiya wears the iridescent salmon copper shade from Milbon’s new color line | pg. 4 BRAVE NEW CURL VERB releases their curl collection | pg. 6

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Page 1: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

Your Expert Beauty Resource for Professional Products, Services & Education

Model Courtesy of Milbon

JANUARY | FEBRUARY 2020

20 YEARS OF B E A U T YSweis gets an updated look to celebrate two decades in the beauty industry!

BOMBSHELL Aloxxi’s new addition to

the collection | pg. 9

SOPHISTONE Cover model Anastasiya wears the

iridescent salmon copper shadef rom Milbon’s new color line | pg. 4

BRAVE NEW CURLVERB releases their curl collection | pg. 6

Page 2: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

2 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

Offers available while supplies last. Prices are subject to change without notice. We reserve the right to limit the quantities and correct pricing errors. Illustrations may not reflect the actual size of the product for sale. No reproduction is allowed without written permission from Sweis, Inc. © 2020 SWEIS, Inc.

SHOP BY BRAND

Aloxxi ....................................................9

Babe .....................................................8

ColorProof ..................................... 19

Ethica ................................................20

Framar ............................................. 23

gama.professional ................... 22

Keratin Complex ............... 10 - 11

Living Proof ...................................18

Loma .................................................. 21

Milbon ..........................................4 - 5

Moroccanoil.......................... 16 - 17

NEUMA ............................................. 12

neuLASH Professional ...........20

Oligo ...................................................14

privé .................................................... 13

Product Club ............................... 23

Reuzel .............................................. 15

Saints & Sinners .........................20

Verb .................................................6 -7

2020 marks the 20th Anniversary of Sweis, Inc., a premier source in the professional beauty industry for products and education, built on a foundation of exceptional service to salons and stylists throughout California and Nevada.

Over the years, the biggest and most important change in the business is the Sweis team. What began with Teresa, Karl and 3 employees has grown to over 100 people including sales, customer service, warehouse, education, stores, accounting, and management. Everyone plays an integral role in the success of the company and truly is part of the Sweis family.

What has not changed is the mission statement and the philosophy in which the company was built – to offer the highest quality and top products, top education with a knowledgeable sales team providing the best service and personalized attention to our customers.

We value our customers and business partners and thank you for your support over the years. We look forward to a long, successful future with all of you.

20 YEARS OF

BEAUTY

REGISTER & SHOP ONLINE!SWEISINC.COM/REGISTER

Page 3: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 3

Sweis History

Karl moved to California and began work for State Beauty Supply as a delivery driver. After working his way up from pulling orders to working in their professional store for a year, he persuaded the owner to give him a job as a sales manager. The outside sales position he was given was a low performing territory that required 770 miles of driving each week. After two years in this role, he not only had grown the territory but was recognized as a top producer, earning him a promotion to a smaller, more lucrative territory covering Beverly Hills and Brentwood.

In 2007 Karl was introduced to Moroccanoil, a new line with just 3 items. He became the first distributor in California for this highly sought-after brand. Over the next 10 years, Sweis added numerous professional brands to their portfolio of offerings including Keratin Complex, ColorProof, Living Proof, and more. They expanded their sales territory to encompass all of Southern California and Nevada in addition to opening 5 more stores in Lake Forest, San Diego, Encino, and Las Vegas. They also began offering an expansive menu of educational classes both in-salon as well as at their store locations.

1980

2017

1993

2002

2000

2007

The side benefit of Karl’s new territory was the fateful meeting of Teresa, a stylist in one of his new salons and his future wife. When the owner of State Beauty announced the sale of the company in 1993, Karl, Teresa, and a partner ventured out and started their own distribution company.

2017 brought about the biggest change with the acquisition of Independent Salon Services (ISS), an independently owned distributorship spanning Northern California and Nevada. The purchase of ISS not only expanded their territories but brought with it two new store locations and several new professional product lines, making Sweis one of the strongest independent, family-owned distributors in the country.

Sweis opened its flagship professional store in 2002. By 2006 they began distributing professional salon brands including L’anza and “Hair you Wear” by Jessica Simpson.

After six successful years and a host of experiences in which they learned all about the distribution business, Karl and Teresa decided to dissolve the company and, in January 2000, they started Sweis, Inc. Their small business began with just three sales representatives. They featured mainly nail care brands including OPI and Essie and sold primarily to beauty supplies.

Page 4: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

4 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

NEW!

SOPHISTONE embraces Milbon’s focus on a healthy hair foundation while inspiring creativity through our streamlined collection. Utilizing advanced technologies and conditioning formulas, this collection imparts captivating colors with a reflective shine.

Demi ColorMasterfully formulated, the ammonia-free, deposit only, liquid gel collection has been designed to deliver consistent and predictable results during creative techniques such as glazing, refreshing, adding depth, grey blending, and color correction.

Lightener: Elite Powder and Elite ClayScientifically designed to achieve a controlled lift with built-in protection. Boosted with our exclusive PolyShield™, Elite Powder and Elite Clay both have a lightening power that lifts up to 9 levels while minimizing damage.

Page 5: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 5

Demi Color Cart KitPurchase:50 SOPHISTONE Demi Colors 2 oz. (Your Choice)2 SOPHISTONE Demi Clear 32 oz.3 SOPHISTONE Processing Lotion 32 oz.1 SOPHISTONE Elite Powder 35.3 oz.1 SOPHISTONE Elite Clay 35.3 oz.1 SOPHISTONE Cream Developer 10 Vol. 32 oz.1 SOPHISTONE Cream Developer 20 Vol. 32 oz.1 SOPHISTONE Cream Developer 30 Vol. 32 oz.1 SOPHISTONE Cream Developer 40 Vol. 32 oz.1 SOPHISTONE Color Balancing Shampoo - Purple 16.9 oz.1 SOPHISTONE Color Balancing Shampoo - Blue 16.9 oz.1 SOPHISTONE Color Balancing Shampoo - Copper 16.9 oz.1 Milbon Carbonated Shampoo 9.9 oz.1 Milbon Color Remover 8.5 oz.1 Milbon Scalp Support Oil 6 oz.1 Milbon Face Protect Cream 7 oz.

Receive Free:1 Milbon Color Cart1 Milbon x Framar Coloring Brush1 Milbon x Framar Power Painter1 Milbon x Framar Flat Balayage Brush1 Milbon x Framar Angled Balayage Brush1 Milbon x Framar Board & Paddle Set1 Milbon x Framar Suction Bowl1 SOPHISTONE Education Guide1 SOPHISTONE Demi Color Chart1 SOPHISTONE Demi Swatch Book

Demi Color Large KitPurchase:42 SOPHISTONE Demi Colors 2 oz. (Your Choice)2 SOPHISTONE Demi Clear 32 oz.1 SOPHISTONE Processing Lotion 32 oz.1 SOPHISTONE Elite Powder 35.3 oz.1 SOPHISTONE Elite Clay 35.3 oz.1 SOPHISTONE Cream Developer 10 Vol. 32 oz.1 SOPHISTONE Cream Developer 20 Vol. 32 oz.1 SOPHISTONE Cream Developer 30 Vol. 32 oz.1 SOPHISTONE Cream Developer 40 Vol. 32 oz.1 SOPHISTONE Color Balancing Shampoo - Purple 16.9 oz.1 SOPHISTONE Color Balancing Shampoo - Blue 16.9 oz.1 SOPHISTONE Color Balancing Shampoo - Copper 16.9 oz.

Receive Free:2 SOPHISTONE Processing Lotion 32 oz.1 Milbon Carbonated Shampoo 9.9 oz.1 Milbon Color Remover 8.5 oz.1 Milbon Scalp Support Oil 6 oz.1 Milbon Face Protect Cream 7 oz.1 Milbon x Framar Coloring Brush1 Milbon x Framar Suction Bowl1 SOPHISTONE Education Guide1 SOPHISTONE Demi Color Chart1 SOPHISTONE Demi Swatch Book

Demi Color Mid KitPurchase:24 SOPHISTONE Demi Colors 2 oz. (Pre-selected*)1 SOPHISTONE Demi Clear 32 oz.1 SOPHISTONE Color Balancing Shampoo - Purple 16.9 oz.1 SOPHISTONE Color Balancing Shampoo - Copper 16.9 oz.Receive Free:2 SOPHISTONE Processing Lotion 32 oz.2 SOPHISTONE Elite Powder Sample Packet 1.4 oz.2 SOPHISTONE Elite Clay Sample Packet 1.4 oz.1 SOPHISTONE Cream Developer 30 Vol. 32 oz.1 SOPHISTONE Color Balancing Shampoo - Blue 16.9 oz.1 Milbon x Framar Coloring Brush1 Milbon x Framar Suction Bowl1 SOPHISTONE Education Guide1 SOPHISTONE Demi Color Chart

*Pre-selected shades include:3N (3/0), 5N (5/0), 6N (6/0), 8N (8/0), 9N (9/0), 4BE (4/8), 6BE (6/8), 7BE (7/8), 9BE (9/8), 6G (6/3), 9G (9/3), 6CR (6/45), 9CR (9/45), 6GBE (6/38), 9GBE (9/38), 8GC (8/34), 6R (6/5), 8M (8/2), 7BV (7/16), 9BV (9/16), 7V (7/6), 9V (9/6), 9B (9/1), 9GA (9/9)

Try Me KitPurchase:8 SOPHISTONE Demi Colors 2 oz. (Pre-selected*)1 SOPHISTONE Demi Clear 32 oz.1 SOPHISTONE Processing Lotion 32 oz.Receive Free:2 SOPHISTONE Elite Powder Sample Packet 1.4 oz.2 SOPHISTONE Elite Clay Sample Packet 1.4 oz.1 SOPHISTONE Cream Developer 30 Vol. 32 oz.1 SOPHISTONE Demi Color Chart

*Pre-selected shades include:9N (9/0), 9BE (9/8), 9G (9/3), 9GBE (9/38), 7BV (7/16), 9BV (9/16), 9V (9/6), 9GA (9/9)

SAVE21%

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Page 6: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

6 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

NEW! CURL COLLECTIONrepairs damage, promotes shine,

reduces frizz and provides memory to the curl pattern.

Curl Leave-in Conditioner 6 oz.Detangle + Protect + RestoreVBCLIM177US

Curl Conditioner 12 oz.Soften + Define + HydrateVBCOCRL355US

Curl Shampoo 12 oz.Mild + Cleanse + Smooth VBSHCRL355U

Color Safe!

Page 7: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 7

Curl Leave-in Conditioner 6 oz.Detangle + Protect + RestoreVBCLIM177US

Curl KitIncludes 1 Each:Curl Shampoo 12 oz. Curl Conditioner 12 oz.Curl Leave-in Conditioner 6 oz.Curl CreamCurl BagVBPRO1949US

Curly hair is one of the most difficult hair textures to get right, not only because each curl is unique, but because everyone’s desire for their curls are different. Verb creates products that make natural hair look and feel better.

That look and feel is different for everyone and Verb always want to be known for celebrating that. It is about showcasing the diversity of ways that each person can use products and customize them to their hair.

Page 8: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

8 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

Page 9: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 9

NEW! Bombshell Salon OpenerPurchase 4 Each:NEW! Bombshell Shampoo 8 oz.NEW! Bombshell Conditioner 8 oz.NEW! Bombshell Shine Mist 6.5 oz.Bombshell Volumizing Grip Styler 6.5 oz.Receive 4 Each FREE:NEW! Bombshell Shampoo 2 oz.NEW! Bombshell Conditioner 2 oz.NEW! Bombshell Shine Mist 1.5 oz.Bombshell Volumizing Grip Styler 1.5 oz.+ 1 Shelf TalkerPR2002-BSO

SAVE 19%Bombshell Stylist OpenerPurchase:3 Bombshell Volumizing Grip Styler 6.5 oz.2 NEW! Bombshell Shine Spray 6.5 oz.Receive 1 FREE:NEW! Bombshell Shine Spray 6.5 oz.ALX-BOMBSTYLINTRO

SAVE 25% Select LightenersChoose From:Blue Lightener 14.1 oz. LIB400White Lightener 14.1 oz. LIW400

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Partner your favorite Bombshell Volumizing Grip

Styler with this new trio. This collection includes Bombshell

Shampoo & Conditioner to amplify volume and speed up drying time along with Bombshell Shine Mist to

make sure your hair never falls flat while maintaining

a super high-shine.

SAVE 31%Spend $55.60 in Aloxxi Color,Get 1 Bombshell Shampoo & Conditioner FREE!ALX-BOMBSHCONJF20

Buy 5, Get 1 FREE!ANDIAMO Color Tubes 2 oz.ALX-AND5+1JF20

Buy 4 DIMENSIONS, Get 1 FREE Foil Set*ALX-DIMFOILJF20*Pre-Cut Foils 25 ct.

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Page 10: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

10 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

Buy 3, Get 1 FreeIntense RX 1.5 oz.KCSER20

Buy 5, Get 1 Free +In-Salon DisplayKeratin Obsessed Spray 5 oz.KC5BENOBB5G1

Express 38Purchase 1:Express Blow Out LiterReceive 1 Each FREE:Flex Hold Hairspray 9 oz.Texturizing Spray 5 oz.New! Smoothing Treatment GuideKCEX3320

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Express 16Purchase 1:Express Blow Out 16 oz.Receive 1 Each FREE:Clarifying Shampoo 16 oz.New! Smoothing Treatment GuideKCEX1620

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Page 11: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 11

A Shot of BlondePurchase 3:It’s a Blonde Thing Lightener 1 lb.Receive 1 FREE:Vitalshot Bond Rebuilder 10 pk.KCSHB20

Color Me LuminousSpend $153 in Keratin Complex ColorReceive 1 Each FREE:Color Care Shampoo LiterColor Care Conditioner LiterKCCM20

Blonde BrillianceSpend $135 in Keratin Complex ColorReceive 1 Each FREE:KeraBrilliance Clear 3.4 oz.Keratin Complex Activator LiterNKS Treatment For Blonde Hair 4 oz.KCBB20

Pump Up The VolumePurchase 6 Each:Keratin Volume Amplifying Shampoo 13.5 oz.Keratin Volume Amplifying Conditioner 13.5 oz.Receive 1 Each FREE:Keratin Volume Amplifying Shampoo LiterKeratin Volume Amplifying Conditioner LiterKCPVL20

Express 16Purchase 1:Express Blow Out 16 oz.Receive 1 Each FREE:Clarifying Shampoo 16 oz.New! Smoothing Treatment GuideKCEX1620

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Page 12: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

12 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

Hair & Facial TreatmentPurchase 1 Each:reNeu shampoo 25.36 oz.reNeu condition 25.36 oz.Receive FREE:2 reNeu scalp therapy 3.4 oz.1 Tote Bag1 Bamboo POP Holder1 POP Card1 H/F Treatment Instruction CardNM-P2001-1

Restart & RestoreIncludes 1 Each:reNeu shampoo 10.1 oz.reNeu condition 8.5 oz.Receive 1 FREE:neuMoisture intensive masque 6.8 oz.NM-RENEUJF20

neuBody & MindReplenish & Restore SkinPurchase 6:neuBody & Mind Age-Defying replenishing oil 3.4 oz.Receive 6 at 50% OFF:neuBody & Mind Age-Defying restoring crème 6.8 oz.NM-NBMJF20

NEUMA ½ GALLON SALESAVE 30% SAVE

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So SuitePurchase 3 Each:neuMoisture shampoo 10.1 oz.neuMoisture condition 8.5 oz.Receive FREE:3 neuMoisture instant fix 6.8 oz.3 NEUMA Biodegradable Bags1 Tent CardNM-P2001-3

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N A T U R A L L Y A D D I C T I V E

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Page 13: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 13

Style Collectives LaunchPurchase 1 Each:neuStyling texturizer 3.4 oz.neuSmooth illuminating mist 2.5 oz.neuStyling pomade 1.8 oz.neuStyling clay 1.8 oz.neuVolume blow out mist 8.5 oz.neuVolume surf lotion 6.8 oz.neuStyling blow dry lotion 8.5 oz.neuStyling smoothing creme 8.5 oz.neuStyling gelée 8.5 oz.neuStyling firm hold gel 6.8 oz.Receive 1 FREE:NEUMA 2020 Style Collectives Merch KitNM-P2001-4

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reparative & conditioning Includes:2 damage fix shampoo 12 oz.2 damage fix conditioner 12 oz.1 damage fix shampoo Liter1 damage fix conditioner Lliter1 prep & protect spray 8 oz.1 finishing texture spray 6.1 oz.1 shine mist 2 oz.1 vanishing oil 4 oz.PRVDOORDF19

moisturizing & smoothingIncludes:2 moisture rich shampoo 12 oz.2 moisture rich conditioner 12 oz.1 moisture rich shampoo Liter1 moisture rich conditioner Liter1 smoothing solution 5.9 oz.1 definition cream 3 oz.1 vanishing oil 4 oz.PRVDOORMR19

styling & finishingIncludes 1 Each:prep & protect spray 8 oz.curl cream 5.9 oz.root amplifier 4 oz.shining weightless amplifier 6.85 oz.smoothing solution 5.9 oz.styling whip 6.7 oz.definition cream 3 oz.dry shampoo 4.4 oz.finishing hair spray 9 oz.finishing texture spray 6.1 oz.shine mist 2 oz.vanishing oil 4 oz.PRVDOORSF19

STARTER BLOCKS

Page 14: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

14 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

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Calura Gloss Sampling KitIncludes:3 Calura Gloss Shades 2 oz.1 Calura Gloss Lotion Developer 7 Vol. (2%) 8 oz.1 Technical SheetOLGLSKJF20

Blacklight Lighteners Sampling KitIncludes 1 Each:Blacklight Extra Blonde 1.6 oz.Blacklight Cool Toned Blonde 1.6 oz.Blacklight Balayage 0.7 oz.Blacklight Cream 2 oz.Blacklight Smart Developer 20 Vol. (6%) 4 oz.Blacklight Smart Developer 40 Vol. (12%) 4 oz.Blacklight Blue Shampoo Pro Formula 2 oz.Mini Blacklight PortfolioOLBLSK20

Calura Moisture BalanceShampoo & Conditioner Liter DuoOGCLMBDUO

Spend $145 in Oligo Color,

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Save 56%Calura Gloss Intro 1 Includes: 162 Shades* 2 oz. 6 Developers 32 oz. 1 Clear 32 oz 1 Apron 3 Mixing Bowls 3 Colour Brushes 3 Applicator Bottles 1 Shade SelectorOLGLOSSINTRO1* Stylist’s Choice

Save 50%Calura Gloss Intro 2Includes: 48 Shades* 2 oz. 2 Developers 32 oz. 1 Clear 32 oz. 1 Apron 3 Mixing Bowls 3 Colour Brushes 3 Applicator Bottles 1 Shade SelectorOLGLOSSINTRO2* Stylist’s Choice

Calura Gloss TRIAL KIT Includes:18 Shades 2 oz.* 2 Developers 32 oz. 1 Applicator Bottle 1 Paper ChartOLGLTRLKIT*preselected shades – see website for details

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Page 15: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 15

Buy Pink Hog sCandle,Get Body Bar Soap 50% Off!Purchase 3:Pink sCandles 12 oz.Receive at 50% Off:3 Reuzel Body Bar Soap 10 oz.3 Drawstring Bags1 POP Tent CardRZPNKCNDL&SOAPJF20

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Save up to 27%Buy 6 Pigs 4 oz., Get 1 Hog 12 oz.* FREESalon Value Up to $77.00Choose From:Red RZLRED6+1

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Save 50%Calura Gloss Intro 2Includes: 48 Shades* 2 oz. 2 Developers 32 oz. 1 Clear 32 oz. 1 Apron 3 Mixing Bowls 3 Colour Brushes 3 Applicator Bottles 1 Shade SelectorOLGLOSSINTRO2* Stylist’s Choice

Cure the Winter Blues SetIncludes 1 Each:Fiber Gel 3.3 oz.Grooming Cream 3.3 oz.Matte Styling Paste 3.3 oz.Matte Texture Powder 0.53 oz.Blue Pomade 4 oz.Fiber Pomade 4 oz.RZWBSJF20

Page 16: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

16 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

2 FOR $22 DRY SHAMPOO

Dark Tones 5.4 oz. MOR-DSDARKJF20

Light Tones 5.4 oz. MOR-DSLIGHTJF20No Mix & Match

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Page 17: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 17

SAVE UP TO 21%Shampoo & Conditioner Half-Liter DuosSalon Value up to $49.00Choose From:Moisture Repair PRO2007USHydrating PRO2005USExtra Volume PRO2006USSmoothing PRO2008US

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Moroccanoil Treatments 4.23 oz.New Year Bonus SizeChoose From:Original MO125USLight MO125LTUS

Special Edition

Page 18: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

18 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

Restore CorePurchase 6 Each:restore shampoo 8 oz.restore conditioner 8 oz.Receive 12 FREE:restore perfecting spray deluxe sample 0.5 oz.LP-RCPJF20

Restore StylersPurchase 3:restore repair leave-in 4 oz.Receive 1 FREE:restore smooth blowout concentrate 1.5 oz.LP-RSPJF20

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Page 19: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 19

Restore StylersPurchase 3:restore repair leave-in 4 oz.Receive 1 FREE:restore smooth blowout concentrate 1.5 oz.LP-RSPJF20

SuperRichGlow Getter SetPurchase 1 Each:SuperRich Moisture Shampoo 8.5 oz.SuperRich Moisture Conditioner 8.5 oz.Receive 1 Each FREE:SuperRich Moisture Shampoo 2 oz.SuperRich Moisture Conditioner 2 oz.10P1219-3

FreshStart to the New YearPurchase 3:FreshStart Soft Dry Shampoo 8.5 oz.Receive 1 FREE:Scalp Cleansing Brush50P1219-1

Instant Salon TransformationPlushLocksPurchase 4:PlushLocks Leave-In Smooth 6.7 oz.Receive 1 FREE:CrazySmooth Anti-Frizz Treatment Masque 16 oz.30P1219-3

Instant Salon Transformation DetoxPurchase 4:ClearItUp Detox Shampoo 8.5 oz.Receive 1 FREE:DeepQuench Moisture Masque 16 oz.80P1219-1

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ColorProof Pro-Size Shampoos & Conditioners

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Page 20: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

20 SWEIS, INC 20 YEARS OF BEAUTY (877) 633-1717 | VISIT ONE OF OUR 7 SUPERSTORES

Skin Research LaboratoriesPro Intro DealIncludes:1 Luxury Display Unit2 neuLash Professional 0.1 oz.1 neuBrow Professional 0.12 oz.2 Professional Mini Kits4 Empty Containers for Display1 neuLash Professional Sample1 neuBrow Professional SampleNEU-16262

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Medusa Divine Curl CreamBuy 12, Get 120 Foil Samples FREESS-MDCC+FOILJF20

Pro Size Duo SS-PRODUO750ML

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Enjoy Unprecedented

healthy hair growth

all year long.

An essential part of your daily care regimen. Multiple salon benefits, scalp therapy, anti-aging components, and active stimulators that adapt to individual users needs. Coconut-based, sulphate, paraben, gluten and cruelty-free. Next generation care for your hair.

ANTI AGING SHAMPOO

8.5oz$17.50

AGELESSREFILL

6oz$44.00

NEW

ANTI AGINGSHAMPOO

16.9oz$31.00

NEW

Bring back the youth, volume, and fullness of your hair. Incredible results for anyone wanting to improve the quality of their hair. Counteract hormonal stress or diffuse areas. Simply have an amazing hair day every day. A must for anyone using extensions.

AGELESS TOPICAL

2oz $17.50

ANTI AGING CONDITIONER

8.5oz $17.50

ANTI AGING CONDITIONER

16.9oz$31.00

NEW

CORRECTIVE TOPICAL

2oz$17.50

CORRECTIVEREFILL

6oz$44.00

NEW

Powerful results for advanced corrective needs - this lightweight topical provides maximum potential hair count. A denser hair and hairline, with increased shine, texture, volume and speed of growth. Amazing results without surgery.

This hydrating and weightless conditioner nourishes the hair and scalp while maximizing potential hair count. UV, static, dust, contaminant and dry/cold weather shielding provide an extra layer of protection. A perfect compliment to our shampoo.

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Page 21: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

SHOP AT SWEISINC.COM | @sweisinc JANUARY | FEBRUARY 2020 21

Daily Collection TrioIncludes 1 Each:Daily Shampoo 12 oz.Daily Conditioner 12 oz.Maximum Volumizing Solution 8 oz.L-DCDUO-MVS

Violet Collection TrioIncludes 1 Each:Violet Shampoo 12 oz.Violet Conditioner 12 oz.Calming Crème 8 oz.L-VCDUO-CA

NEW!Nourishing Oil Treatment Salon IntroPurchase:12 Nourishing Oil Treatment 3.4 oz.1 Nourishing Oil Treatment LiterReceive FREE:25 Nourishing Oil Treatment Samples 0.5 oz.POP DisplayL-NOT-INTRO

SAVE 25% Daily Gallons with FREE PumpChoose From:Daily Shampoo LDSGLDaily Conditioner LDCGL

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Page 22: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

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Page 23: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

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Kolor Killer Wipes - WhiteKKW-WHTE Sure Grip Suction

Color Bowl - BlackCB-SG-BLK

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Silver 320 ft.R-SML-MSIL

jetBlackNitrile Textured Color Gloves 25 ct.Choose From:S/M Gloves PCTN25-SML/XL Gloves PCTN25-LXL

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Page 24: beauty industry! SOPHISTONE...Buy 5, Get 1 FREE! ANDIAMO Color Tubes 2 oz. ALX-AND5+1JF20 Buy 4 DIMENSIONS, Get 1 FREE Foil Set* ALX-DIMFOILJF20 *Pre-Cut Foils 25 ct. SAVE 17% SAVE

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