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Page 1: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 2: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Because everyBecause every day is day is a celebrationa celebration

Page 3: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 4: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 5: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 6: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 7: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 8: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 9: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 10: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 11: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Champagne Ardennes Champagne Ardennes

Our office is located in the heart of the Champagne-Ardennes region, in the small town of Vaudes.

Page 12: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Luxury ChampagneLuxury Champagne

Moët et Chandon

Price B to B 50 €

= 370 Kn

Champagne Mumm

Price B to B 50 €

= 370 Kn

Page 13: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Regular ChampagneRegular ChampagnePrice B to B 30 € = 220 KnPrice B to B 30 € = 220 Kn

Champagne Ruffin

Champagne Larmandier

Champagne Rémy Massin

Champagne Gaillot

Page 14: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Organic ChampagneOrganic Champagne

Champagne Leclerc Briant

Price B to B 35 €= 260 Kn

Champagne Françoise Bedel et Fils

Price B to B 35 €= 260 Kn

Page 15: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 16: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Logo and sloganLogo and slogan

Because everyBecause every day is a day is a celebration !celebration !

Page 17: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Commercial BrochureCommercial Brochure

Page 18: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Commercial BrochureCommercial Brochure

Page 19: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

B to B prospectingB to B prospecting

Producers in France Customers in Croatia

Business CardsBusiness Cards

Page 20: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

After-Sales ServiceAfter-Sales [email protected]

Page 21: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 22: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 23: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 24: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

. Parliamentary Democracy. Not a EU member

. Industries

. Tourism

. Developing countries

. Tourists

. Wealthy/elderly people

. Lack of high technologybut developping quickly

. Profitable locations. No damage. Recycling

. Amount of tax: 0 kuna for alcoholin wine

Page 25: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION
Page 26: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

1. Financial Strategy1. Financial Strategy

Initial Capital 20,000 €

Loan 10,000 €

Grant 5,000 €

Page 27: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

2. Overhead Expenses2. Overhead Expenses

Starting Expenses Creation Furniture Computer Equipment Forklift Car Leasing

Rentals: Warehouse, office, car

Utility Expenses: Telephone,

electricity/water, petrol...

Wage ExpensesSalesperson +

Warehouseperson in Croatia

Salesperson + office in France

CommunicationBusiness cards,

brochure, website creation

Page 28: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

3. Operating Expenses3. Operating Expenses

Champagne purchasing: Average unit price: 15 € Purchase every 3 months (around 3000 bottles) Stock strategy: always have 1000 bottles in our stock

Transportation from France to Croatia Average cost per year : 50,000€

Page 29: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

4. Sales Forecast4. Sales ForecastAim: 1.000 bottles per month

Best periods: before the summer and before end of yearCreation of the company in June to be ready for this period

Sales forecast2009 2010 2011

Sales forecast

(In euros)

148,200 376,200 418,000

Page 30: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

5. Profitability forecast5. Profitability forecast

2009 2010 2011

Gross profit

(in euros)

14,078 56,492 79,872

Break even point (in euros)

124,940 282,866 286,038

Break even point (month)

December

November

October

Return on investment

59% 240% 339%

Page 31: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Conclusion

Page 32: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

So, are you ready to invest So, are you ready to invest in our business?in our business?

Please, feel free to ask questions.

Page 33: Because every day is a celebration The Project The Market The Marketing Mix The SWOT Analysis The 5 Porter Forces The PESTEL Analysis MARKETING SECTION

Thank you for your attention!Thank you for your attention!