becky mcvittie - rwe npower. graduate recruitment - attracting the best talent
TRANSCRIPT
RWE npower – Future Leaders Competition
Winners of Recruitment Innovation at the In-house Recruitment Awards 2014
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What is the competition all about?• Targets students from all University’s from any degree discipline
• Teams of 2-4
• Come up with a Sustainability Initiative for their university or community
• Run campaign/idea for 4 months with small funding and mentor support from the business and produce a 4 minute video to submit for the final
• Final held in December, winners receive an internship with npower and a once in a lifetime trip to the Amazon rainforest.
Benefits for the company• Pro-active and engaged students
• Huge PR Benefits
• Higher loyalty and engagement
• Avoids us going through a “normal” recruitment process
• Social Mobility/Diversity
Benefits for Students
• Avoiding a “normal” process
• Engaging and fun competition
• Great prizes to be won
• Key employability skills
Case Study – #GoWithTheFlow
• Facebook campaign that went viral
• Millions of viewers – made BBC news
Case Studies
Rosie Mitchell
• Entered in 2012 but didn’t actually win the competition
• Started graduate scheme in 2013
• Currently in her final placement on graduate scheme and is the highest achiever in her cohort
Graham Dickson
• Entered Future Leaders in 2010
• Interned with us Summer 2011
• Started on our Graduate Scheme 2012
• Acted as an ambassador for the competition
• Now is executive support to Paul Massara, CEO
2015/2016 Competitions
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Forecasting Challenge
• Directly targets maths/stats students in their penultimate year• Extremely cost effective - £1000 plus employee time
• Directly maps to Commercial Analyst Scheme
#npoweringWeekend
• Directly linked to graduate programmes• Allows students to apply as individuals
• Business relevant and cost effective but still using an innovative method of recruitment