become a mobile enterprise
DESCRIPTION
Graham Chruchill, MobileFirst and Internet of Things Leader on how mobile is changing interactions in the public and private sectors. Presented at the Smarter Enterprise Summit in Edmonton, October 2, 2014.TRANSCRIPT
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EdmontonOctober 2, 2014
#SmarterBiz
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Become a Mobile Organization
Graham ChurchillMobileFirst and Internet of Things LeaderIBM Canada Ltd.
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Mobile Is Changing Interactions Across Both the Private and Public Sectors
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• Provide citizen and business access to personalized information and services
• Allow citizens to apply for and received notification of benefitsthrough their mobile device
• All employees to access critical data and application from any location
• Minimize operational and IT costswhile ensuring customer satisfaction across multiple platforms
Estonia champions m-government
In Estonia, mobiles are used to manage parking systems and improve communication between home and school
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Fragmentation of devices and platforms
Speed and frequent iteration of the mobile lifecycle and continuous delivery
Connectivity to back-end systems and cloud
Security to protect corporate data and manage BYOD
Context that takes advantage of unique capabilities such as geo-location
Delivery of high quality apps that rapidly incorporate customer or constituent feedback
Adoption of apps in a crowded market; 25% of mobile apps are used only once.
Skills on platforms, frameworks, UI design, and all other disciplines.
Mobile has unique challenges
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Strategic stages of mobile adoption
Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
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Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
Startegic stages of mobile adoption
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IBM MaaS360: IBM MobileFirst Mobility Management Platform
Comprehensive Mobile Security
Complete Mobility Management
Integrated Platform for All Your Mobile Assets
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Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
Strategic stages of mobile adoption
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Traditional Web development vs. Mobile development
$ $ $ $ $
Mobile development
$Initial app
development cost
$Applicationchange cost Frequency of change
$Initial app
development cost
$ $Frequency of change
$
Applicationchange cost
Traditional Web
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Spectrum of mobile app development approaches
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z
Operations
Back-end
Mobile apps require more than a focus on front-end UI
Front-end
30% of the value and effort is visible (mobile UI)
70% of the value and effort lies under the surface
Short time to market
Web? Hybrid? Native?
Teamwork
Industrialize dev
Integrate with SDLC
Ensuring continued support in a quick-
changing landscape
Track problems that affect UX
Manage and enforce app
versions
Security
Dataprotection
Push upgrades
Appsecurity
Userauthentication
User engagementConnect to back-end
Efficient and flexible push notifications
Offline availability
B2E app distribution
Track and leverage location
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IBM Worklight – the IBM MobileFirst Application Platform
Accelerate Web, Native, and Hybrid Development• Rich infrastructure, enabling developer focus on business• Preview, simulation, and testing tools for shortening
development lifecycle• Mechanisms to industrialize app development• Team work facilitation and development lifecycle tools
Facilitate App Security and Trust• Server-enforced authentication• App authenticity and user-app-device binding• Secure and syncable on-device storage• App version enforcement
Engage Users with the Enterprise• Mobile-friendly enterprise integration • Codeless integration• Unified push and SMS notifications• Geo-location and context collections and intelligence
Support Mobile Operations• Operational analytics with efficient data acquisition • Offline and online event management integration• Remote user and app control without MDM
"Best Mobile Development Solution"as voted by SIIA members for 2013 CODiE Awards
Speeding the development, integration and management of mobile applications
“Best Enterprise Mobility Application Development Platform" by Compass Intelligence for 2014 Mobility
Awards
“IBM Worklight goes beyond mobile app UI creation. It delivers mobile-optimized, standards-based, middleware and tools for enterprise-grade mobile applications
and services creation.”
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IBM Worklight – the IBM MobileFirst Application PlatformIntegrated mobile app development with continuous delivery
Application Center
Quality AssuranceApplication Scanning
Development Continuous Delivery
Studio Console
Server Runtime
Application ScanningDetect code vulnerabilities at the time of development
Quality AssuranceCollect beta test feedback, crashes and analyze user sentiment
FoundationDevelopment, Runtime, Operations Console & Private Store
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VIDEO - ClickSoftware: “You write your code in HTML 5, Java and that’s it, the rest of it is being taken care by Worklight ”
– Moshe BenBassat, CEO, ClickSoftware
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OperationalizeIntegrated DevOps
for Mobile
DevelopObtain Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify
IBM MobileFirst application life cycle
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IBM UrbanCode Release and Deploy solutions• IBM UrbanCode Release
Transforms error-prone and chaotic release planning into streamlined release events, replacing spreadsheets with a collaborative solution that eliminates breakdowns in communication
• IBM UrbanCode DeployOrchestrates and automates the deployment of applications, middleware configuration, and database changes into development, test and production environments.
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Versioned Artifacts
QAEnvironment
Production Environment
Development Environment
Artifacts Artifacts Artifacts
Execute Against Execute Against Execute Against
QARelease
ProductRelease
Development Release
Application Blueprint
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Mobile apps are part of a broader Innovation Economy
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Public Sector Open APIs and Data – raw materials for public and private sector innovation
HealthcareApps Open API &
Data Layer
Land UseApps
Public SectorSystems of Record
TransportApps
NaturalResourcesApps
Travel Apps
Policing AppsNational ParksApps
Rail Travel AppsEducationApps
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Share with developers
3
Create, assemble and define an API
1
Manage growth & analyze results
4
Secure & scale the API
2
IBM API Management
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Time
E-mailCalendar
BYOD
Mobile AppDevelopment
MobileEnterprise
Transformation
Stage 1
Stage 2
Stage 3
Stages of mobile strategic adoption
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25% of mobile apps are used only once
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IBM Customer Experience Management (formerly Tealeaf)Visibility into the customer mobile experience to improve conversions and grow revenue
Automatically detects customer struggles, obstacles or issues
Drills down into actual user behavior, complete with gestures
Translates customer feedbackinto actionable improvements
Correlates customer behaviorwith network and application data
Heatmaps
Link AnalyticsFo
rm A
naly
tics A
ttention Maps
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IBM Customer Engagement ManagementEngage with your clients in real-time
Simple Push andSMS Messaging
Encourageapp usage
Rich Push Notifications and Inbox
In-AppNotifications
App Push or SMSPush Messaging
Introduce promotions or products
Overcome cart abandonment
Deliver customer service messages
BroadcastNarrowcast1:1 cast
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Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties,
expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose
Magic Quadrant for Mobile ApplicationDevelopment PlatformsIan Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes, Gordon Van HuizenAug 7, 2013
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The full report is available at http://ibm.co/13TU2Dm
Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile Application Development Platforms
“As unprecedented numbers of enterprises build mobile applications, themobile application development platform market continues to grow andevolve rapidly.”
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Apple-IBM Partnership
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Apple-IBM Partnership
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Apple-IBM Partnership
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Why IBM?
Award winning mobility expertise Industry leading services
portfolio Thousands of MobileFirst clients Award winning technologies for
building AND managing mobile apps
Partnerships with key mobile device manufacturers (like Apple).
Global breadth of resources and infrastructure to keep pace with the dynamics of your business.
© 2014 IBM Corporation
InterConnect 2015
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At InterConnect you will discover new ways to rapidly innovate and engage with clients. Cloud. Mobile. Data. Together they're transforming business. Come share your experience and expertise in Cloud, Service Management, Security, Mobile, DevOps, Internet of Things and Application Infrastructure.
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Next Steps
1. Limited Special Offer – Sign up for a Worklight Foundation Cloud Edition and get a Complimentary Proof of Technology Education Engagement Day (a full day session at your choice of onsite or your closest IBM location.
2. Join me in the Social Café to continue the conversation.
3. Visit the MobileFirst website at: www.ibm.com/mobilefirst
4. Download additional Mobility content from the tablets in the Social Café.