become a social superhero (wk 1): build your twitter network & get in the groove
DESCRIPTION
Week 1 in a 4 week overview of tackling social media without wasting time, or losing your mind!TRANSCRIPT
Establishing Yourself in Social Media Without Wasting Time (or Losing Your Mind)
Week 1: Build Your Twitter Network & Get in the Groove
Become a Social Superhero
Become a Social SuperheroEstablishing Yourself on Social Media Without Wasting Time (or Losing
Your Mind)
Simple tools & methods to begin building your network, converse with others, and monitor your brand.
Build Your Network, Converse/Monitor
1.1
Get Organized
The rules are quite simple, actually.
General How Tos & Best Practices
Use an aggregator , like HootSuite or Tweet Deck. Set this up first, and you’ll thank yourself.
1.2 1.3
Week 1: Build Your Twitter Network & Get in the Groove
Get it all done in 30 minutes (or less!) a day.
Simple Daily Checklist
Become a Social Superhero: Week 1
1.4
• It connects you with your consumers in real-time via the web, desktop applications, and even mobile.
• Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing.
• This is the intro “Cocktail Party”. Light contact & light conversation with the intention of finding a few “gems” that will develop into quality business relationships.
Why Twitter?Simple…
Become a Social Superhero: Week 1
• Everything you do on Twitter has the potential of seeding something you can repurpose elsewhere: Blog, Facebook, YouTube, etc.
• Does Twitter seem nonsensical &/or overwhelming to you? If so, we need to break the ice, so you are comfortable with it as you roll out the rest of your strategy.
• Practice makes perfect. Learning how to get into your groove early on Twitter will make everything else easier as we move on to weeks 2-4.
Why Twitter First?Breaking the Ice…
Become a Social Superhero: Week 1
(We prefer HootSuite, but Tweet Deck is also a great option.)
• Aggregates Twitter, Facebook, LinkedIn, Wordpress, Foursquare, and Mixi into a single dashboard.
• Built in tools for link shortening, scheduling messages, keeping track of searches, etc.
• Apps for SmartPhones to keep you mobile• Built in Results Tracking Dashboard
Get Organized FirstSet up HootSuite (or Tweet Deck)
Become a Social Superhero: Week 1
1. Name or Brand Name2. Photo3. Location4. Web (blog / custom landing page)5. Bio (meta search! 165 Characters)
Profile ChecklistThese five items should always be present on your Twitter profile
View from Twitter:
View from HootSuite:
Become a Social Superhero: Week 1
• Focus on QUALITY relationships• CONTENT is king• CONVERSE, don’t broadcast• INITIATE conversations• Be REAL• Let your network grow “organically”
Building The NetworkGeneral Best Practices to Keep In Mind…
Become a Social Superhero: Week 1
Locate influencers & key target customers using:• KeyWord/Phrase searches• Hashtags, ie:
– #followfriday / #ff– #EcoMonday– #oibiz, #realestate, #AnythingThatRelatesToYourBusiness
Building The NetworkHow To Find The People You Want to Connect With
Become a Social Superhero: Week 1
• Tweet Actively w/keyword-rich, quality content
• Visible links on website & blog
• Link in Email Footer
• Add logo/handle to printed materials
• Add logo/handle to all Email Marketing
• BONUS: Twitter specific biz cards / mini cards / flyers
Building The NetworkMake Sure People Can Find You
Become a Social Superhero: Week 1
• Initiate conversations by tweeting great info, links, etc.
• Respond / Jump in when people talk about or mention you (public damage control when negative)
• THANK people for retweets, mentions & follows
• Retweet others & give them credit
• Be sure to give credit where due
• Use #followfriday, etc.
How To ConverseRemember: Twitter’s Main Purpose is Conversation…
Become a Social Superhero: Week 1
• Quality/Constructive product feedback
• Negative product feedback
• Relationships that are ready to move “offline”
• Great business ideas
• Great resource links
How To Monitor Your BrandFollow mentions of your company/brand & check regularly for…
Become a Social Superhero: Week 1
@ always use this before someone’s Twitter name (no spaces!) to
give them credit, mention, or converse w/them in the open arena
RT use this (followed by “@username”) to indicate you are “retweeting”
DM use very selectively (followed by “@username”) to send someone a
private/direct message. Use only when sharing private info, or when a single conversation string has gone on more than 4 or 5
exchanges.
# Hashtags are a great way to start or follow a specific conversation string
General How-TosWhat all those weird symbols mean…
Become a Social Superhero: Week 1
• Know your “magic number”: 140 characters minus the number of characters that “@username” makes up…
– Example: Magic Number for “RT @MeshMarketing” (17 characters) is 123
– Stick to Magic Number when possible so others can easily retweet you .
General How-TosHow to be sure your full message is visible to all & easily Retweetable…
Become a Social Superhero: Week 1
• Use the Direct Message feature unless you are taking an ongoing conversation (already initated) private &/or the recipient has invited the message
• Over-Sell or Over-Advertise. – ie: It’s ok to let folks know you’re running a sale or special, but
if you need to do so, make sure you’re carrying on other conversations at the same time.
DO NOT…With VERY few exceptions…
Become a Social Superhero: Week 1
3 Step Daily ChecklistHow To Tackle Twitter in 30 min (or less) a day…
• Check for new followers• Follow the good ones back• Initiate conversations with the really good ones (with a simple hello & why your happy to “tweet” them, bonus if you review their website & use subject matter to initiate a conversation!)
• Check for mentions of the company/brand• Mentions Column• Search for brand/company name
• Respond (thank you, answers, etc)
• Scan your hashtags/searches for stories worth engaging on &/or retweeting• BONUS: Keep a list of stories you’ve discovered online that your followers might also appreciate, and take a few min to tweet & include your thoughts. Use hashtags where appropriate so your thoughts become part of a larger conversation.• BONUS: Repurpose any of these items by posting the best ones on your Facebook wall, and be sure to provide your personal commentary there as well.
Become a Social Superhero: Week 1
SEARCHES
MENTIONS
PEOPLE
It’s Okay…
It’s really ok if you DON’T:
• Check Twitter EVERY day– Skipping a day, or frankly, a weekend, is okay…really!
• Have anything interesting to say – (when this happens, just step back, “observe” & enjoy)
You’re only human. So is everybody else on Twitter…that’s the point, so don’t beat yourself up over
NOT being a superhero sometimes.
Become a Social Superhero: Week 1
RememberTwitter is About Using Your Own Voice
Become a Social Superhero: Week 1
Use this as a guide to get started, then
develop your own style!
Next Session…Taking it to the next level by combining Blogging & Twitter
Week 2: Blogging & Twitter…
the one-two punch
Become a Social Superhero: Week 1
Portland, [email protected]://www.meshmarketing.biz