become the publisher merchants want you to be
DESCRIPTION
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: 8 proven principles on becoming the publisher merchants want you to be to allow for growth in your business and generate more sales.TRANSCRIPT
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How to Become the Merchant Publishers Want You to Be
#affiliatenuggets
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On This PanelJesse Morgan, Magazines.com (Merchant)
Joan Alpogianis, Rakuten Linkshare (Network)
Gabe Carreras, Catera Commerce (Publisher)
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Why are we here?This session is to share proven affiliate strategies, discuss network benefits and provide publisher insider tips.
You will walk away with 8 little nuggets of affiliate gold to grow your program.
#affiliatenuggets
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Why should you care?
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• Grow your program and increase results• Humans need constant reminders• Trying something new can change your
program today• Strengthen your ties with your publishers• Gain trust with publishers
#affiliatenuggets
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How can you ensure your day-to-day challenges don’t derail your productivity?
Here are eight proven tips I’ve learned along the way…
#affiliatenuggets
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Build Relationships.have a little charm
#affiliatenuggets
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Build Relationships1
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Get to know your top partners personally, what works best within their program and continue to be engaged.
• Set up phone calls and regular meetings
• Send personal emails
• Send a Birthday Card
• Collaborate with all parties
#affiliatenuggets
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Make Decisions Based on Data
#affiliatenuggets
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Make Decisions Based on Data1
1Intuition can steer you in the right direction however data can define your priorities and confirm your assumptions.
• Determine who your incremental partners are with an attribution tool.
• Know your top selling products
• What publishers are increasing or decreasing based on your KPIs
#affiliatenuggets
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Tracking Confidence.Select a network you believe in
#affiliatenuggets
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Have confidence in your tracking1
1Setting up links /offers for your product’s promotions is how you generate revenue in this channel. This is why we are all here.
• Check your links
• Communicate any issues
• Get any issues resolved immediately
#affiliatenuggets
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No cookie cutters allowed.Cookies are delicious
#affiliatenuggets
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Do NOT take a cookie cutter approach1
1All publishers are different and should be treated that way.
• What promotion works best
• What creative work best
• Target the right audience
#affiliatenuggetslist, offer, creative
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Have the AnswersHave the Answers
#affiliatenuggets
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Have the Answers
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Know the simple answers about your affiliate network, offers, commissions, current promotions and customer service inquiries.
• Know your Terms & Conditions
• Have general knowledge about your feeds
• Know how to navigate the publisher interface within your network
#affiliatenuggets
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Be Accessible.Yes that means you
#affiliatenuggets
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Be Accessible
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Hopefully this is a reminder.
• Respond to emails/phone call in a timely manner
• Offer your IM
• Always remain professional
#affiliatenuggets
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Always Be Recruiting
#affiliatenuggets
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Always Be Recruiting
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The Affiliate Industry has a natural churn and burn effect.
• Beware of market trends
• Establish an activation strategy
• Spread your publisher mix
#affiliatenuggets
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Promote Wisely.What works best for you and the publisher
#affiliatenuggets
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Work within your limits to present the best all around.
• Present your best offer
• Stay within your media budget
• Forecast appropriately based on incrementality
• Only promote offers you feel are genuinely good
deals
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Promote Wisely
#affiliatenuggets
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Let’s Recap.What did they say again?
#affiliatenuggets
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Build Relationships
Eight Proven Strategies1
Make Decisions Based on DataHave Confidence in your Tracking
Do NOT take a cookie cutter approachHave the Answers
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Be Accessible
Always Be Recruiting
Promote Wisely
#affiliatenuggets
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Stay in Touch
#affiliatenuggets
Jesse MorganEmail: [email protected]: @jc_morgan
Joan AlpogianisEmail: [email protected]: @linkshareblog
Gabe CarrerasEmail: [email protected]
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#gangbusters14
… AND WEREDONE!