becoming a beauty omni-leader with anchanto...luxasia is an omni-channel beauty leader in sea,...
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C A S E S T U D Y
LUXAS IA
Becoming a Beauty Omni-leader with AnchantoAnchanto’s unmatched know-how of the Asia Pacific region,
backed by strong product infrastructure, has tremendously
helped us establish ourselves as a leading provider of Omni
channel solutions for premium beauty and lifestyle brands.
Satyaki BanerjeeChief Operations Officer, Singapore
“
Luxasia is an omni-channel beauty leader in SEA, Taiwan and Hong Kong markets with over 2,000+ retail touch points across 11 countries. Since its inception in 1986, Luxasia is making a difference in Asia Pacific consumers’ lives by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories.
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Some of these brands include names such as H & M, Calvin Klein, Balenciaga, Bvlgari, Ferragamo, Guerlain, Hermes, La Prairie, Prada, and Peter Thomas Roth.
Anchanto is a global B2B SaaS technology company headquartered in Singapore, with operations across 14+ countries. Through its proprietary SaaS products, the company helps Brands, Retailers, SMEs, 3PLs, Warehousing Players and eDistributors manage highly successful end-to-end eCommerce operations on multiple Local and International channels.
Anchanto serves a massive customer base of 7500+ players including Thai businesses such as Fanslink, Lily Beauty, Alpha Kids and International businesses such as Nestle, PosMalaysia, MYDIN, Telkom Indonesia, Luxasia, DKSH, LWE & more.
IndustryOmnichannel Distributorfor Beauty Brands
CountrySingapore
Websitewww.luxasia.com
A leader in the beauty segment situated in multiple countries, Luxasia had a
colossal responsibility of managing seamless eCommerce operations across
11 countries. For such an organization, the challenges were quite riveting:
The Challenge
Limited Control & Visibility
Given that each country has different eCommerce
marketplaces, sales channels and platforms, it is
quite challenging for an organization such as Luxasia
to maintain total control over its operations while
acquiring complete visibility.
Restricted Growth
Apart from conducting error-free operations, Luxasia
also wanted to grow the business for
its brands across all the channels. This challenge was
quite big, given that Luxasia had limited prior
experience in the APAC region.
Lack of Technology
Luxasia had no software solution or platform in place
to streamline their end-to-end eCommerce
operations.
Operational Errors
With an impressive portfolio of brands such as
Bvlgari, Ferragamo, Guerlain, Hermes, La Prairie,
Prada, and Peter Thomas Roth, Luxasia wanted a
solution to conduct 100% error-free operations
across all countries and all channels.
Existing Assets & Investments
Luxasia already had a network of warehouses across
multiple regions and an SAP system in place. As the
investment in getting warehouses’ SAP system was
pretty sizeable, Luxasia was not willing to replace
these with a new solution.
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The Luxasia Management decided to sign-up for Anchanto’s signature multichannel
eCommerce management software - SelluSeller. They decided to deploy the
enterprise version of the software across their operations in 11 countries.
The Plan of Action
Implementation
25,000 + 40,000 +
SelluSeller is a powerful eCommerce selling management software built with Sellers, Brands, e-Distributors & Services Providers in mind. SelluSeller helps enterprise businesses manage end-to end eCommerce operations across multiple sales channels in Thailand and Asia Pacific.
Luxasia Warehouses (with SAP implementation)SelluSeller <> SAP integration facilitates inventory sync and order injection in SAP Luxasia Digital Team
Complete selling management - catalogues, promotions, pricing on one platform.
ExpansionGo live across 220+ brand stores across 6 countries.Total SKUs Total Listings
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Outcome
Order Volume
800 84000 +
Leveraging SelluSeller turned out to be a game-changing decision for Luxasia’s APAC strategy. The company went on to achieve 7X growth and fulfill its ambition of running seamless operations in the region and successfully achieved significant growth for its brands in just 1 year. Here are some of the prominent pointers:
Before Anchanto Platform After Anchanto Platform
Control & Visibility Across Regions
With SelluSeller, Luxasia acquired complete control
& visibility across its overall operations on a single
dashboard. Luxasia was able to collect data for each
eCommerce order and also track country-wise
operations on a micro level.
Transformation with Existing Assets
They achieved all the growth and transformation
without making any changes in their warehousing,
staff or SAP implementation. In other words, they got
a remarkable profit without investing a single dollar
in hard-assets.
Expansion Across eCommerce Marketplaces
Luxasia went live across more than 220+ shops and
few other eCommerce platforms in just 8 months for
50 brands after implementing SelluSeller without any
negative impact on their backend operations or SAP
customization.
Error-free eCommerce Management
Luxasia managed eCommerce operations for all its
brands without facing any significant errors or issues.
Massive eCommerce Growth
They experienced massive growth in terms of
orders, SKU’s and revenue for all its brands.
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Singapore
Call: +65 - 6914 9652
5 Temasek Boulevard, Suntec Tower 5,
#17-01 038985 Singapore
Indonesia
Call: +62 - 81988 8489
Revenue Tower (26-120),Daerah Khusus,
Ibukota Jakarta, 12190 Indonesia
Malaysia
Call: +60 - 16501 7626
Level 18, Equatorial Plaza, Jalan Sultan
Ismail, Kuala Lumpur 50250 Malaysia
Philippines
Call: +63-22711376
30F, RCBC Plaza, 6819 Ayala Ave, Makati
Metro Manila Makati City 1200 Philippines
Australia
Call: +61 - 24211 0047
Level 16/175 Pitt Street, Sydney NSW
2000 Australia
Korea
Call +82 - 70 - 4278 5321
#402, 11, Teheran-ro 7-gil, Gangnam-gu
06134 Seoul, Republic of Korea
www.anchanto.com | www.selluseller.com