Becoming a Citrix Partner

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Becoming a Citrix PartnerArrow ECS would like to welcome you to the Citrix Partner programme.Below is some important information that you will find useful as a new or existing Citrix partner.

How to Become a Citrix PartnerNew partners

If you have not been a Citrix Partner before, please go to the Citrix website: www.citrix.com and search for ‘Become a Partner’, select ‘Solution Advisor’, fill in your details and the request will be sent to Citrix.

Existing partners

If you are an existing or lapsed Citrix Partner and uncertain of your current status/certifications, please contact the Citrix Team at Arrow ECS by emailing vteam@arrowecs.co.uk.

Alternatively, you can go to www.mycitrix.com and click on ‘New Partner Account’ where you will be able to search for your company by name. If you are an existing customer this search will help you find your My Citrix Administrator.

Once you have found your My Citrix Administrator, they will be able to log into My Citrix and view your current partner status and certifications by going to “Choose a Toolbox -> Training and Certification”.

Please note that to be able to place an order for Citrix products or renewals you must be a current Citrix Silver Partner or higher.

Certification lapsed?

If you discover that you are missing certifications in order to meet your required partner level, please inform the Arrow ECS Citrix Team by emailing vteam@arrowecs.co.uk, who will put you in touch with our training department for more information on the courses you require.

This section includes:

How to become a Citrix Partner

Partner levels – which works for you?

Membership period

Next steps to becoming a Citrix Partner

What can you resell?

Data Centre

Enterprise Computing Solutions – United Kingdom

Becoming a Citrix Partner

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Partner Levels Which Works For You?Citrix offers four partner levels – which one are you?

- Silver Solution Advisor − The entry-level partnership programme, open to partners with any level of expertise in Citrix networking optimisation and virtualisation solutions, as well as resellers of any size who want to add Citrix products to their solution offerings.

- Gold Solution Advisor − Partners who demonstrate a high level of expertise and commitment to one or more Citrix technologies. Gold Solution Advisors receive additional sales leads and funds to build their business, and work closely with Citrix to successfully deliver Citrix solutions to customers.

- Platinum Solution Advisor − Invitation-only partnership for partners who demonstrate the highest level of expertise and commitment to the entire Citrix portfolio. Platinum partners have a well-established Citrix practice and work closely with Citrix on sales, implementation and consulting engagements.

Any partner interested in selling Citrix XenDesktop, Citrix XenApp, and/or Citrix NetScaler should join as a Silver Solution Advisor.

Silver Solution Advisors are required to be Silver for a minimum of six months before they are able to qualify for the Gold level.

Membership PeriodA Solution Advisor membership is for 12 full months. Your start date and end date are shown on My Citrix in your ‘Update Locations, Contacts, and Memberships’ tool.

Citrix may terminate a membership at any time without cause with 30 days’ written notice. If the requirements are not met, Citrix reserves the right to downgrade your membership level or terminate your membership at any time.

Next Steps To Becoming a Citrix PartnerEvery partner needs to complete an online sales course, which is free of charge. To access this course, please visit: www.citrix.com/ccsp

Becoming a Citrix Partner

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What Can You Resell?Silver, Gold and Platinum Partners can resell:

- Citrix AppDNA

- Citrix CloudBridge

- Citrix CloudGateway

- Citrix Netscaler

- Citrix Netscaler Gateway

- Citrix ShareFile

- Citrix VDI –in-a-Box (must be certified to sell)

- Citrix XenApp (all editions, including XenApp Fundamentals)

- Citrix XenDesktop

- Citrix XenMobile

- Citrix XenServer

Silver Gold Platinum

Annual sales goal minimums $0* $575k+* $3.5m+*

Certification complianceCertified to sell at least one product

4 CCSPs and 3 CCEE or CCIA or CCA

8 CCSPs and 8 CCEE or CCIA or CCA NS

Annual profile Required Required Required

Partner logo on company website Required Required Required

Annual business plan Optional Required Required

Marketing activity 2+ activities / year 4+ activities / year 6+ activities / year

Citrix syndication Suggested Suggested Required

Membership fee No fee No fee No fee

Tech support agreement purchase

$2,000 optional $3,500 mandatory $5,000 mandatory

Demo excellenceDemo centre showcasing at least one Citrix product or use Virtual Computing Demo centre

Demo centre showcasing at least one Citrix product or use Virtual Computing Demo Centre

Demo centre showcasing full Citrix product portfolio

Product mixOffers virtualisation and/or networking products from Citrix

Offers virtualisation and/or networking products from Citrix

Offers full Citrix product portfolio

*Revenue targets include product fulfilled and influenced only.

Also note that the CCSP version must be current to comply, therefore for this year that would be CCSP 2013.

For more information on CCA/CCEE/CCIA courses, please turn to the TRAINING section of this guide.

Abbreviations:

- CCA: Citrix Certified Administrator

- CCEE: Citrix Certified Enterprise Engineer

- CCIA: Citrix Certified Integration Architect

- CCSP: Citrix Certified Sales Professional

- CCA NS: Citrix Certified Administrator for NetScaler

Becoming a Citrix Partner

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Important InformationIn order to be technically certified in XenDesktop, you must hold a CAA in both XenApp and XenDesktop. Therefore you will need to pass certifications for Certified XenDesktop status.

What Are The Benefits Of Being a Citrix Partner?In order to be technically certified in XenDesktop, you must hold a CAA in both XenApp and XenDesktop. Therefore you will need to pass certifications for Certified XenDesktop status.

Benefits Silver Partner Gold Partner Platinum Partner

Sales engagement Via Arrow ECS Citrix Account Team Citrix Names Account Manager

Citrix Advisor Rewards 8% Easy, ELA L1 10% Easy, ELA L1 12% Easy, ELA L1

Citrix Opportunity Registration Yes** 6%**** Yes** 8%**** Yes** 10%****

Sales Leads from Citrix marketing None Yes Yes - priority allocation

Partner training subscription Yes** One Person (1) Four people (4)

Partner preferred pricing on training Yes, lowest ranking* Yes Yes

Partner locator listing Yes Yes, above Silver* Yes, highest ranking*

Leads from Partner locator Yes Yes Yes

Partner logo Yes, via Distributor Yes Yes

Coop funded marketing support Yes Yes, via Distributor Yes, via Distributor

Partner portal with sales, marketing tools (Partner Central) Yes Yes Yes

Citrix Syndication on your website Yes Yes Yes

Partner newsletter Yes Yes Yes

Marketing Concierge Yes Yes Yes

Citrix events such as Citrix Summit and Citrix Synergy Yes (fees apply) Yes (fees apply) Yes (fees apply)

Partner use licences Yes - full produc portfolio Yes - more than Silver Yes - more than Gold

Technical support*** For purchase For purchase 30 incidents

*Must be certified on the product included **Must be certified on the product included. Registration must include Cloud Networking product(s) ***Gold and Platinum partners are required to purchase a Tech Support agreement annually. ****Applies to ELA L2-L6, GELA L1-L4, and Education licensing programmes.