becoming iconic-applying apple's principles dallas diggs at the connective hub
DESCRIPTION
Our view on leveraging Apple's amazing success. Although we agree with their 4 basic keys to success, there is no substitute for their amazing strategic insight, timing, and hard work. We believe others can leverage these 4 core points to great success.TRANSCRIPT
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1 Apple
2 Google
3 Berkshire Hathaway
4 Southwest Airlines
5 Procter & Gamble
6 Coca-Cola
7 Amazon.com
8 FedEx
9 Microsoft
10 McDonald's
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Base- line
04 05 06 07 08 09 10 11
Prev Year
% Chg
First Year
% Chg
Apple 77 81 81 83 79 85 84 86 87 1.2 13.0
Personal Computers
78 74 74 77 75 74 75 78 78 0.0 0.0
Market Cap $ B 360 198 213
Revenues $ B 108.25 35.76 69.94
Core Business User Experience Advertising Software
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Hardware
Software
Content
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Net Sales $MM
2011 change 2010 change 2009
108,249 66% 66,225 52% 42,905
108,249
66,225
42,905
2011 2010 2009
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Total
42.9
65.2
108.25
•iPhone, iPad and Mac fueled growth in 2010 and 2011 •iPhone nearly doubling each year •iPad growing from zero to $20.4 b
($ sales in billions)
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25%
90%
300%
2009 2010 2011
13.9 17.5 21.8
2009 2010 2011
13 25.2 47.1
2009 2010 2011
0 5 20.4
$ in billions
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2011 2010 2009
Industry Average
Research and development 2,429 1,782 1,333
Percentage of net sales 2% 3% 3% 8%
Selling, general and administrative 7,599 5,517 4,149
Percentage of net sales 7% 8% 10% 15%
R&D , SG&A below industry averages
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2011 % change 2010 % change 2009
Net income 25,922 85% 14,013 70% 8,235
Net Income growth at over 70%
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10-K Business Strategy
…committed to bringing the best user experience to its customers
through its innovative hardware, software, peripherals, and services.
The Company’s business strategy leverages its unique ability to
design and develop its own operating systems, hardware, application
software, and services to provide its customers new products and
solutions with superior ease-of-use, seamless integration, and
innovative design.
Structure
Processes/Systems
Purpose
People
Our hybrid version of McKinsey’s Seven S model.
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10-K Business Strategy
…committed to bringing the best user experience to its customers
through its innovative hardware, software, peripherals, and services.
The Company’s business strategy leverages its unique ability to
design and develop its own operating systems, hardware, application
software, and services to provide its customers new products and
solutions with superior ease-of-use, seamless integration, and
innovative design.
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RESULT: MARKETING GRAVITY
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Make the Connection.
Plug into DFW's
Premier Collaborative
Business Community...
http://connectivehub.com/