Beeline TV evolution from “Time shift”

concept to  Cloud and Social TV concept

Anatoly Anatoly SmorgonskySmorgonsky

Beeline TV in VimpelCom business

Beeline TV in FTTB business

Beeline TV Awareness in Internet Base

Common promo campaigns give greater awareness growth for less money

Beeline TV platform and billing

• Unified IPTV/OTT Platform for broadcasting

• All services in one billing account

IPTV Platform and billingBeeline 

TV

Beeline TV

Beeline TV

Main facts about Beeline TV

•Best TV menu on market•Applications

Yandex‐traffic, Yandex ‐

weather, Ru‐tube, 

Twitter, SVOD•Social networks

•Best premiers

from Disney, 

WB, Sony•More than 500 movies are 

available•10% in HD

Channels Video on Demand

Applications

•191

channel incl.

23 HD•The biggest base package

100 channels•The biggest HD package•HD channels are included in base package

What we have on Beeline TV

Beeline TV in FTTB business

Beeline TV Subs (thous.) and Penetration in FTTB (%) Beeline TV Avg. Sales (2011, Total Russia)

Beeline TV additional service usage

All cities were launched in September 2010, except Moscow and 

Saint Petersburg

In many cities Penetration of IPTV in FTTB base is 40% +

Beeline TV Penetration in FTTB base

Regions Penetr. Kemerovo 67%

Tomsk 56%Kursk 55%Omsk 54%

Voronezh 53%Krasnodar 52%

Krasnoyarsk 52%Kaliningrad 50%Astrakhan 48%

Lipetsk 48%Volgograd 46%Stavropol 46%Samara 45%Kaluga 43%Tula 42%Perm 41%Tver 40%

Kazan 39%Ekaterinburg 39%

Orel 38%Ufa 36%

Rostov‐na‐Donu 34%Bryansk 33%Saratov 32%

Ulyanovsk 32%Togliatti 32%

Smolensk 32%Kostroma 31%Yaroslavl 29%

N/Novgorod 26%Ivanovo 25%

Moscow Region 22%St.‐Peterburg 19%

Tyumen 11%Total Russia 31%

Beeline TV, IPTV Market Share

IKS Consulting data

Beeline TV ARPU Growth

42%

69%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2011 2012

Regions ARPU and Service Margin Total

ARPU Service Margin

56%

77%

0%

20%

40%

60%

80%

100%

2011 2012

Moscow ARPU and Service Margin Total

ARPU Service Margin

Main barriers and new growth opportunities for Beeline TV

Beeline TV main barriers

Beeline TV main growth points

Beeline TV – is Social TV

iPhone iPad

Subscriber involved in TV watching process and gives feedbackTV now depends on subscribers opinion and goes more interactive in deed

Beeline TV – is Social TV

• Time shift with Smartphone and Tablet PC (e.g. put TV Show on record 

with iPhone remotely)

• Place shift with PC, Smartphone and Tablet PC (e.g. subscriber starts to 

watch TV Show on TV and continues on PC)

• Twitter and Facebook integration in TV

• Subscribers can “Like”

TV shows and 

discuss it in news feed

• Recommendation engine on TV screen

• Additional info on TV screens about TV shows, 

movies and etc.

Beeline TV advertising campaign, fall 2011

Thank you!