beer labelling toolkit & checkl logo usage guide st · variations whenever possible the...

BEER LABELLINGTOOLKIT & CHECKL ST

VariationsWhenever possible the English, full colour version of the logo should be used. Consult a quali�ed printer or graphic designer to determine the proper format for your application.

File FormatsVector formats (EPS) are typically requested for high quality printing. Bitmap (JPG/PNG) are better suited for on-screen use, such as Web, PowerPoint or Word.

Logo Usage Guide

Beer Canada Logo

Beer Canada Bilingual

Black & White Reversed

ColoursTypography

Helvetica Neue LT StdTitiling: ExtendedBody: Roman

Special: Bold Extended

GeorgiaTitling: RomanBody: Roman

Beer Canada GoldRGB: 224,184,80CMYK: 15,25,80,0

Gold GradientTop: 237,211,129Bottom: 216,168,59

BlackRGB: 0,0,0CMYK: 0,0,0,100

Copyright © Beer Canada. All rights reserved. v1.0

Created by Acro Media Inc.

JUNE 2016 — VERSION 1

For Beer Canada members only

BEERCANADA.COM

http://www.beercanada.com

3 INTRODUCTION .................................................................................................

5 SECTION I: MANDATORY LABELLING REQUIREMENTS FOR BEER

Common Name ................................................................................................ 6

Net Quantity ..................................................................................................... 7

Alcohol by Volume ............................................................................................ 9

Identity and Principal Place of Business ............................................................ 9

Excise Requirements ...................................................................................... 10

11 SECTION II: ADDITIONAL LABELLING REQUIREMENTS FOR NON-STANDARD BEER

Common Name .............................................................................................. 11

List of Ingredients ........................................................................................... 12

List of Food Allergens, Gluten Sources and Added Sulphites ........................... 12

13 SECTION III: USE OF PICTURES, VIGNETTES AND LOGOS ON A BEER LABEL

14 SECTION IV: USE OF ARTIFICIAL SWEETENERS IN NON-STANDARD BEER

15 SECTION V: USE OF VIGNETTES AND ARTIFICIAL FLAVOURS

16 SECTION VI: VOLUNTARY CLAIMS

Gluten Free .................................................................................................... 16

Organic .......................................................................................................... 17

Extra Light and Light ...................................................................................... 17

Product of Canada ......................................................................................... 18

Genetically Engineered ................................................................................... 18

Quantitative Nutrient Content Claim ................................................................ 19

Ingredient List ................................................................................................ 19

20 SECTION VII: DE-ALCOHOLIZED BEER

21 APPENDIX ITEMS

Item 1(a): Federal Standard of Identity for Beer ................................................ 21

Item 1(b): Federal Standard of Identity for Ale, Stout, Porter and Malt Liquor .... 21

Item 2: Standard Beer Labelling Requirement Checklist ................................... 22

Item 3: Generic Image of a Compliant Beer Label ............................................ 23

CONTENTS



Logo Usage Guide

Beer Canada Logo



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3

INTRODUCTIONThe guidance contained in this document is intended to assist domestic brewers

on how to label packaged beers that are subject to Canadian labelling laws and

regulations. The document is divided into the following seven sections.

Section I: Mandatory Labelling Requirements for Beer

Section II: Additional Labelling Requirements for Non-Standard Beer

Section III: Use of Pictures, Vignettes and Logos on a Beer Label

Section IV: Use of Artificial Sweeteners in Non-Standard Beer

Section V: Use of Vignettes and Artificial Flavours

Section VI: Voluntary Claims

Section VII: De-alcoholized Beer

Developed with the assistance of Beer Canada’s Product Quality Committee. The guidance included in this document relates to the primary package, meaning the can or bottle. Further information about Beer Canada can be found at beercanada.com



Logo Usage Guide

Beer Canada Logo



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4

Section I contains a summary of the labelling

requirements for products that meet the compositional

standard of identity for beer, ale, stout, porter and malt

liquor, which can be found in Section B.02.130 and

B.02.131 of the Food and Drug Regulations. Beverage

alcohol products that meet the compositional standard

of identity have a set of unique labelling requirements

that differ from other foods and non-standard beverage

alcohol products.

The term beer, when used in this document, refers to all beverage alcohol products that meet the standard of identity for beer, ale, stout, porter or malt liquor.

Sections II-V provides brewers with information

on other labelling provisions that relate to beer

including the use of images on a beer label, as well

as information on the additional labelling requirements

that are triggered when ingredients that are not

permitted under the standard of identity for beer are

used. Beers that contain such ingredients are subject

to a different set of mandatory labelling requirements,

compared to products that use only ingredients

permitted in the standard of identity.

Section VI is meant to provide brewers with

information on the criteria that must be met in order

to make a variety of desirable marketing claims about

a beer. The information included in this section is not

meant to be exhaustive, but rather is meant to serve

as a starting point for brewers seeking to understand

what must be done to make such claims.

Finally, section VII looks at de-alcoholized beer, how

they are defined and the labelling requirements that

are associated with such products.

As is the case for all foods sold in Canada, the

labelling of beer must be truthful and not misleading

as required by Section 5 of the Food and Drugs

Act and Section 7 of the Consumer Packaging and

Labelling Act (CPLA). Food labels must also be in

compliance with all other regulatory requirements

as set out in the Food and Drug Regulations, the

Consumer Packaging and Labelling Regulations, the

Competition Act and any other relevant legislation.

We hope you find that this document provides a

general understanding of beer-related federal labelling

legislation. For the purposes of interpreting and

applying the law, the official version of the applicable

legislation remains within the Food and Drugs Act,

the Consumer Packaging and Labelling Act and other

applicable Acts. Should you have any questions or

recommendations on ways to improve this document

please contact [email protected].

DISCLAIMER: The information included in this document

reflects the views of Beer Canada. It cannot be relied upon

as stating the law. Beer Canada is not responsible for

enforcement of the laws/regulations or for providing a final

decision on food compliance issues.

TOOLKIT OVERVIEW

mailto:[email protected]

This Toolkit & Checklist is for Beer Canada members only. Access it on our members only Wiki. A username and password is required.

To join the Association and for full access of our services contact [email protected].

MEMBERS ONLY



Logo Usage Guide

Beer Canada Logo



ColoursTypography









BEERCANADA.COM

http://wiki.beercanada.com/doku.php

mailto:[email protected]

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