What MAKES BEERHOUSE DIFFERENT?

BEER TastingBEER knowledge Beer-Centricatmosphere

A beer forevery customer

Live Music & COmedy

25 unique taps

BEER navigators

Sport

99+ Bottles

A new experiencefo r b e e r lov e r s

A year-roundb e e r f e st

Home forbeer nerds

BEER CULTURE

B e e r lov e r s

journey

Beer educationfor staff and customers

Innovativep.o.s technology

Food & beer pairing

We strive to embrace the world’s Beer cultures and seek to be at the forefront of all things Beer related.

�We push traditional hospitality boundaries, question the ‘rules’, create new service standards and encourage bold choices.

�We promote quality Beer and Beer understanding all over Africa and beyond.

�We give you, the guest - seasoned Beerlover and newbie alike - the independence, variety and choice to explore Beer and gourmet

Beerfood.

�We are a team of inspired and committed individuals committed to setting new industry standards and creating a unique and

memorable Beer experience for all.

�We are a profitable business that develops both the Beerhouse brand and our people.

O u r V i s i o nO u r V i s i o n

O u r C U S T O M E R SC O S M O P O L I T A N P R O F E S S I O N A L S. . . a r e e d u c a t e d , a n d h a v e a l o t o f d i s p o s a b l e i n c o m e .T h e y a r e u p t o d a t e w i t h i n t e r n a t i o n a l t r e n d s a n d h a v ea t a s t e f o r b o t h l o c a l a n d g l o b a l g o o d s .

Y o u n g a n d e x p e r i m e n t a l c o n s u m e r s. . . d o n ’ t h a v e o n e d r i n k o f c h o i c e . T h e y a r e w i l l i n g t o t r y n e w a n d d i f f e r e n t p r o d u c t s a n d s e r v i c e s . T h e y a r e i n t e r -e s t e d i n t h e p r o d u c t , t h e s t o r y b e h i n d i t a n d t h e s t o r y t h a t g o e s w i t h i t .

A c t i v e C o n s u m e r s… a r e i n q u i s i t i v e a n d d e m a n d g o o d s e r v i c e . T h e y c a r e a b o u t h e a l t h , s u s t a i n a b i l i t y , s o c i a l a n d e n v i r o n m e n t a l r e s p o n s i b i l i t y . T h e y a r e i n t e r a c t i v e : y o u c a n r e a d t h e i r o p i n i o n s o n s o c i a l m e d i a . T h e y a r e w i l l i n g t o p a y f o r q u a l i t y b u t t h e y c a r e d e e p l y a b o u t v a l u e f o r m o n e y .

O u r C U S T O M E R S

Inte

grity

: Aut

hent

icity,

tran

spare

ncy,

respe

ct,

acco

untab

ility,

credib

ility,

hone

sty

-Spe

ak w

ith a

resp

ectfu

l ton

e

-Res

pect

othe

rs

-Be p

unctu

al, re

liable

, and

effic

ient

-Acc

ount

abilit

y bet

ween m

anag

ers a

nd st

aff

-No s

wearin

g at e

ach o

ther

!-B

uild t

rust

in br

and a

nd te

am m

embe

rs

-Act

prof

essio

nally

at w

ork

-If it

’s no

t you

rs do

not t

ake i

t

-Be h

ones

t fro

m the

sta

rt

Team

work:

Commun

icatio

n

and E

fficien

cy-C

ome t

o wor

k with

a po

sitive

atitu

de

-Liste

n to o

ther

peop

le’s o

pinion

s

-Help

each

othe

r if y

ou m

ess u

p

-Sup

port

each

othe

r

-Pull

your

weig

ht-B

e con

sider

ate

-Hav

e lov

e

-Fix

mistak

es to

geth

er

-Buil

d a re

lation

ship

of tr

ust a

nd ho

nesty

Inclusivity: Inclusive to all Beerlovers

and beer curious people

-Be open minded

-No Prejudice -Give people freedom of choice

-Value each person’s contribution

-Appreciate your colleagues and the work they do

- Treat people equally

Life Long Learning: Develop yourself and

our brand,stay curious and keep learning.

-Curiosity

-Seek opportunities

-Develop our people-Improve your skills

-Take pride in the quality of your work

-Love learning and exploring new thingsAdvancement: Ambition, Innovation,

Exceed expectations, Drive

BEERHOUSE MISSIONWe live to give you an all year round beer

festival by providing a large and inclusive variety of beer, food,social atmosphere,high service

standards, beer culture and entertainment.

-Progressive mindset

-Stay updated, look for ways to improve

-Share your skills and your ideas

-Think about the environment

-Utilize technology to our advantage

Sample$Tap$Menu$

Sample$Food$Menu$

Regular$Events$at$Beerhouse$

Every$weekday:$Lunch$Special$ Every$Sunday:$Rock$&$Roast$

Once$a$Month:$Meet$the$Brewer$Once$a$Month:$Blues$&$Brews$

Every$Friday:$#FREEBEERFRIDAY$

Every$Tuesday:$Quiz$Night$

@FHMSouthAfrica FHM MAY 2014 125

W E A L L K N O W T H AT “ C R A F T ” B E E R I S O N E V E R Y B O D Y ’ S L I P S R I G H T N O W, B U T O N C E I T H I T S T H E M W H I C H I S T H E B E S T ? BEERY ME!

BREWDOG LIBERTINE BLACK PALE ALEWHAT’S THE VIBE? The bastard son of an IPA and a dark ale!WHISPER IT: BrewDog have done a lot to make beer sexy again in the UK and indeed the world. They’re anti-establishment, happy to break rules through extreme creativity and thinking outside the box.

GALLOWS HILL IPAWHAT’S THE VIBE? India Pale Ale is a style that originated during The British Empire when beer was transported by ship from the UK to India, via SA. After crossing the equator twice beer would spoil and not last the journey, so they added more hops and upped the alcohol by volume (ABV) – this style is now very popular in the USA and with brave local micro-brewers.WHISPER IT: Gallows Hill is a very new brewery that is not scared to use a varied range of hops.

LINDEMANS PECHERESSEWHAT’S THE VIBE? This is a peach lambic, which is a Belgian technique using wild yeast to ferment the beer that gives it a pleasant sour finish. A very difficult and time consuming process that Belgians are the masters of.WHISPER IT: Most wheat-based ales, like the Pecheresse, emanate from Belgium or Germany.

DELIRIUM TREMENS TRIPELWHAT’S THE VIBE? This strong Belgian Pale Ale is triple fermented and bottle conditioned.WHISPER IT: Belgians are the best at what they do thanks to a long, rich heritage of brewing and very distinct styles. The Tremens Triple is an excellent balance of malt, high alcohol and limited use of hops. A good benchmark for SA brewers.

THE KING’S BLOCKHOUSE IPAWHAT’S THE VIBE? This beer is based on a West Coast America style IPA. Typical of the region its fruity aroma and taste is followed by extreme grapefruit bitterness to cleanse the palate.WHISPER IT: Perhaps SA’s best made and rated beer. A beer before its time in here but its catching on as people’s taste buds change.

LAKESIDE BEERWORKS AMERICAN PALE ALEWHAT’S THE VIBE? American pale ales are usually a hoppy and bitter version of a traditional malt forward English pale ale. WHISPER IT: This is a tame version and eases South Africans’ taste buds into this rather bitter domain. Morne and Pierre-Charl’s story is of home brewers becoming successful microbrewers.

CBC KRYSTAL WEISSWHAT’S THE VIBE? Pale, spicy and fruity wheat-based. It’s on the sweet side as none to very limited hops are used – a low bitter flavour.WHISPER IT: Unlike most Weiss beers this one has the yeast filtered out and is not cloudy and thus “crystal clear”. A great entry level beer popular with South Africans.

ROGUE DEAD GUY ALEWHAT’S THE VIBE? A strong lager in the style of a German Maibock yielding a deep honey in colour with a malty aroma, rich hearty flavour.WHISPER IT: Just like us, this beer pairs well with pork!

“Which is the best craft beer out there?” we asked last payday at our local.

So, after sobering up, we roped in the “Beer Whisperer” to narrow our search. Murray Slater from Beerhouse in Cape Town, is a beer judge in the making. He knows a thing or two about the craft beer market in SA.

“I think we’re pretty much right at the start of the expansion and interest in craft beer, though there have been some established craft brewers in SA for a while,” says Slater, as FHM gazes thirstily at the 99 beers on Beerhouse’s wall.

“The strength of micro-brewing in SA is based on the strength of our home-brewing culture, guys who have realised that it’s commercially viable.”

Capital, licensing and access to raw ingredients remain issues in the industry but Slater reckons that at least SAB has acted like a “big brother” to the industry.

But enough of the serious stuff, what did our “tasting” of Slater’s top 11 craft beers from Beerhouse reveal…

APOLLO STOUTWHAT’S THE VIBE? A light easy going stout with a lovely roasted malt flavour that is sessionable.WHISPER IT: Great intro to this style of beer. Easy to drink and accessible to those who are scared of the dark side!

CRAZY DIAMOND BELGIAN IPAWHAT’S THE VIBE? A strong beer at 13.2% to be shared and sipped on like a fine Cognac.WHISPER IT: A very limited edition offering from two talented experimental brewers. Colabs are very popular in other countries and is a sign of a strong and secure microbrewing industry.

WESTMALLE TRAPPIST DUBBELWHAT’S THE VIBE? The Trappist Dubbel is a deep, reddish, moderately strong, malty complexed Belgian ale.WHISPER IT: Westmalle is one of eight Trappist breweries, breweries that operate from monasteries, most of them in Belgium!

02

02

01

01

03

03

04

04

05

05

06

06

07

07

08

08

10

10

09

09

11

11

PH

OTO

GR

AP

HY:

JA

ME

S G

AR

AG

HT

Y. W

OR

DS:

CA

RLO

JO

NK

ERM

AN

.

upgradecraft champs!

FHM’S CHOICE!