before, behind and beyond lars lindberg christensen pedro russo eso education and public...
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Before, Behind and Beyond
Lars Lindberg ChristensenPedro RussoESO education and Public Outreach/IAU
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Strategic Planning: Defining the Project
2003
2003: define IYA2009 Resolution
2005
Rationale and Vision
2006
Establishment IAU Working Group: Goals and objectives
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Strategic Planning: Defining the project
2006 - 2007
Project definition• Universe Awareness (launched in 2006)• Portal to the Universe (idea presented for the first time in the C55 Business Meeting in the IAU GA in Prague) •The Universal Times Cosmic Diary• “Connect people with the night sky and to help them become aware of light pollution issues” Dark Skies Awareness• “Arrange a series of live webcasts over a 24-hour period from telescopes around the world.” 100 Hours of Astronomy (Around the World in 80 Telescopes)• “Type of Opening: International Polar Year of World Year of Physics?” IYA2009 Opening Ceremony
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Strategic Planning: Defining the project
2006 - 2007
Meetings• SPoCs meeting in Garching, March 2007• CAP2007 in Athens, October 2007
Logo studies
July 2007
IYA2009 Secretariat• Established at ESO• Central hub of the IYA2009 activities.• Established to coordinate activities during the planning, execution and evaluation of the Year.
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Global event!!148 National Nodes!
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Recipe for a successful International Year:
Starting points
Great Idea
Strong Case
UN Body recommendation
UN Proclamation
Global participation
Exciting activities (Global, regional, national & local)
Enthusiasm, engagement and excitement at all levels
Funding
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Expenses
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Recipe for a successful International Year: Good governance/strong network
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The network
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Recipe for a successful International Year:
Clear definition of core issues/objectives
Dark Skies
Teacher’s training
Observing experiences
“Volks-telescope”
Diversity of frontline observatories
Astronomy in developing nations
Formal and informal education
Provide a modern image of astronomers
Create networks
Gender issues
Preservation of astronomical heritage
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Recipe for a successful International Year:
Good coordination
Central coordinating body embedded in existing EPO group (ESO)
Sufficient funding to pay manpower
Coordination via support, not control
Act as a catalyst/facilitator
The right team for the job
Provide a strong framework/standards/set of procedures
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Recipe for a successful International Year:
Implementation procedures/Standardization
Clear strategy
Internal guidelines
Partial autonomy to adapt National Nodes
External guidelines: logo, Cornerstones, Special Projects, Special Products etc.
ESO ePOD standard procedures, production pipeline
Weekly ePOD News Meetings
Define areas of responsibility Secretariat vs. others
Every request is a symptom of an underlying cause
Press releases Google Spreadsheet
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Google spreadsheet
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Recipe for a successful International Year:
Franchising approach
Central coordination
Common goals
Common branding
Resource sharing
Financial independence, with seed funding from IYA2009 ( ~15 KEUR/Cornerstone project)
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Recipe for a successful International Year:
Comprehensive communication plan
Communicate swiftly, frequently
28 press Releases
219 News Features
710 News Updates
122 weekly newsletters
5 infopacks
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Global Projects: CornerstonesCont’d unchanged
Cont’d in diff. form
Not cont’d
Comment
Galileoscope New price, -> company
Portal to the Universe
Galilean Nights
100 Hours of Astronomy World Astronomy Month
From Earth to the Universe Lots of ideas/momentum
Developing Astronomy Globally In cooperation with IAU Office for Astronomy Development
Cosmic Diary Book
She is an astronomer International Meeting in London April 2010
Galileo Teacher’s Training Prg. Funds to organise workshops in 2010 (500 EUR/country)
Universe Awareness
Astronomy & World Heritage
Dark Skies Awareness
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• Beyond IYA2009: IYA2009’s living heritage• Resources• Web sites• Cornerstones• Other projects• Maintenance of the network we have built
• Collection, processing and interpretation of the data collected from the Nodes, Cornerstone Projects and other projects.
• Production of the final IYA2009 Evaluation Report and the IYA2009 book
• IAU Global Astronomy Development Office
Beyond IYA2009
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www.astronomy2009.org
Global Sponsors
Organisational Associates
Media Partners
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