Before Bell: Check your table for seating……Get out the following1. Your Grad Paper Checklist2. Your Working Bibliography

Warm UpYou want to get a tattoo, but it is not well liked or allowed. How would you convince:◦Your family◦Your friends◦Your artist (you’re underage)

•How does audience change your rhetoric?

What is the claim?

What is the appeal?

What rhetorical device is used?

Who is the audience?

With the 4 advertisement videos, please answer the following:

1. Who is the audience for this ad?2. Why was this ad made for its intended

audience?• Dr. Pepper

• Life Call

• Lego Friends

• Kickstart

Why audience matters:

Same product...same audience?

Today:• Your group will become an advertisement agency making 5 different

print ads for the same product directed to different audiences.

• Products:

◦ 1. Energy Drink (Monster or Redbull)◦2. Potato Chips (Doritos or Lays)◦3. Greek Yogurt (Chobani or Dannon Oikos)◦4. Athletic Shoes (Nike or Reebok)◦5. Specialty Food and Drink (Panera or Starbucks)◦6. Fast Food (Taco Bell or Wendy’s)◦7. Chewing Gum (Trident or Extra)◦8. Acne Face Wash (Proactiv or Clearasil)

Advertisement Project

• Step 1: Analyze your product and the four audiences you must create an ad for. • What appeals, claims, and devices will they respond

to? • Step 2: Your group will design and then answer the

questions for each ad.• Step 3: Recreate your product for a new audience.

What else could your product do other than its intended purpose?◦i.e. Original audience is adults with cats.

Now it’s elderly afraid of falling on ice.

Closure:• What are some things to consider when you present to

an audience?

• What makes for a persuasive advertisement for each consumer group?

• How will you and your group complete this project tomorrow in class?

Before Bell

Please sit with your advertisement project groups, and take out the work from yesterday!

These will be due by end of class today!

Warm Up: Different uses for the same product….

What are the audiences for the ads?

How have they changed appeals, devices, claims to change audience & product use?

Discuss the following after watching the video.

1. Who is the audience for this ad?2. Why is this ad made for its intended audience?3. How has the product gained a new purpose?

Audience and Purpose

Advertisement Project

• Step 1: Analyze your product and the four audiences you must create an ad for. • What appeals, claims, and devices will they respond

to? • Step 2: Your group will design and then answer the

questions for each ad.• Step 3: Recreate your product for a new audience.

What else could your product do other than its intended purpose?◦i.e. Original audience is adults with cats.

Now it’s elderly afraid of falling on ice.

Closure: Product Gallery Walk

As a team, you will be placing your ads (with questions attached to the back) on the wall.

You will be viewing other teams’ ads and trying to guess which audience and appeals they used and rating their effectiveness on your post-it note.

Post it Note: 1. Ad’s Audience

2. Ad’s Appeals, Devices, Claims

3. Effective Why/Why not?