Before “Sugar is the new Before “Sugar is the new tobacco”, What about the tobacco”, What about the

original?.... original?....

Health effects of smokingHealth effects of smoking

www.CDC.gov/tobacco

Mortality attributable to smoking England Mortality attributable to smoking England 20092009

Impact of TobaccoImpact of Tobacco

Every year in the UK 207,000 children start to smoke 90% start before they are 1950% will die from smoking related disease

poorest families pay the highest price

Cost to UK economy£13.8bn total•£9.5bn business•£2.7bn local NHS•£713m secondhand smoke•£507m house fires•£342m litter

http://tobaccofreefutures.org/why-tackle-tobacco/

Tobacco Control StrategyTobacco Control Strategy• Stopping the promotion

of tobacco• Making tobacco less

affordable• Effective regulation of

tobacco • Helping tobacco users

to quit• Reducing exposure to

secondhand smoke• Effective

communications for tobacco control

http://tobaccofreefutures.org/why-tackle-tobacco/

Cigarette smoking by age – Cigarette smoking by age – England adultsEngland adults

ONS, 2012

EURO-URHIS 2 (www.results.urhis.eu)EURO-URHIS 2 (www.results.urhis.eu)

WHO report on the global WHO report on the global tobacco epidemictobacco epidemic

US Surgeon GeneralUS Surgeon General

www.CDC.gov/tobacco

Why do people smoke when Why do people smoke when they know the risks?they know the risks?

www.CDC.gov/tobacco

““The addicted brain”The addicted brain”

www.cassioburycourt.com/treatment

““Hijacked networks”Hijacked networks”

www.achoice2live.com

Benefits of quittingBenefits of quitting

• Family are less likely to develop asthma and other respiratory conditions

• Children with non-smoke-induced asthma can control their symptoms better.

• You are more likely to have a healthy pregnancy and baby.

• The effect of second-hand smoke on your friends and work colleagues is much less.

• SaveSave– £50/week £50/week – £220/month£220/month– £2,640/year£2,640/year– Reduced insurance costsReduced insurance costs

www.blf.org.uk

A Tobacco Control Plan for A Tobacco Control Plan for EnglandEngland

• Now >8 million smokers in Now >8 million smokers in England. England.

• By the end of 2015, we want to By the end of 2015, we want to reduce smoking rates to:reduce smoking rates to:– 18.5% or less for adults 18.5% or less for adults

(compared to 21.2% for April (compared to 21.2% for April 2009 to March 2010)2009 to March 2010)

– 12% or less for 15 year olds 12% or less for 15 year olds (compared to 15% in 2009)(compared to 15% in 2009)

– 11% or less for pregnant 11% or less for pregnant women, measured at the time of women, measured at the time of giving birth (compared to 14% giving birth (compared to 14% over 2009 to 2010)over 2009 to 2010)

What do you think?What do you think?

• What about the evidence presented here today?– Did you notice the source?– Did it matter to you?– Who do you believe?

• Always think critically

Film ClipFilm Clip

https://www.youtube.com/watch?v=fvkAGrrHdIo