before the talk: please use the notecard on your chair to write down what you consider to be the...
TRANSCRIPT
Before the talk:
Please use the notecard on your chair to write down what you consider to be the biggest barrier(s) to using electronic resources in your library.
THINKING IN ERROR:MAKING ELECTRONIC RESOURCES COOL AGAIN
THINKING IN ERROR:MAKING ELECTRONIC RESOURCES COOL AGAIN
THINKING IN ERROR:MAKING ELECTRONIC RESOURCES COOL AGAIN
ANCESTRY LIBRARY EDITION (Jennifer Caldwell)
MEDLINE PLUS (Jenn Berry)
MANGO LANGUAGES (Cat Strong)
FREEGAL (James Walter)
THINKING IN ERROR:MAKING ELECTRONIC RESOURCES COOL AGAIN
You can lead the change…
…start with “why”
Spectrum worksheet slide
1.2.3.4.5. Jumping spiders
Barriers……as chosen by you!
Diagnostics…
…or, knowing what you need to knowso you can know if you know it
71 Respondents:Librarians 52.10%Library Associates 14.10%Clerks 12.70%Homework Help tutors and computer instructors 9.90%
Pages 5.60%Administration and support staff 5.60% 52%
14%
13%
10%
6%6%
Results of ERROR staff survey
Librarians LA’sClerksHH, CI, tutor or computer monitorsPagesAdmin/4th Fl staff
71 Total Respondents
Counting opinions…
Some of the comments we received included:
• This is hard to answer, since I'm not aware of what databases are available.
• Frankly, I see very little use of what we have. They are often cumbersome and most customers want to get info and leave rather than us trying to teach them.
• I dislike the EBSCO databases. Search results seem very erratic. I preferred Gale/Cengage databases when we had them.
• Too many of the interfaces (EBSCO in particular) are barren and intimidating to patrons who are unfamiliar.
• I think that if low usage is a problem, it's a marketing/usability problem rather than a scope problem.
• Patrons are surprised and delighted to learn about what we have. Maybe too surprised.
• Word about eBooks, etc. is getting out, but databases are still hidden treasures.
• Why are we spending money on databases when we have this jumping spider problem?!?
Pirate SceneLexie Palmore
Why market online resources?
“Doing business without advertising is like winking in the dark. You know what you are doing, but
nobody else does.”—Steuart Henderson Britt
Yearly promotion timeline
Promotion month Featured resourceJanuary NoveList February Ancestry Library EditionMarch Medline PlusApril–May Mango LanguagesJune–July Zinio August–September OneClickdigitalOctober–November LearningExpressLibraryDecember–January Freegal
Marketing
plan
template
Introduction
Goal
Objectives
Key Audiences
Message
Strategies
Tools
Budget
Impact
Lessons Learned
Targeted audiences
Library staff
County employees
Educators
Teachers and students
Specific Library Users
Parents
Community partners
Other organizations
Where we marketed
Service desksIn the stacksLibrary displaysDigital signs and bulletin boardsShelf talkersPrograms and special eventsMeetings
Staff intranetPublic websiteSocial media
Online marketing
Outreach visitsSpecial eventsMeetingsBusinesses and community groupsOther places!
Outside library walls
Inside library walls
Internal customermarketing strategies
Creating a buzz and investing in staff training makes a difference
Everyone’s a promoter!
Pre- and post-promo staff surveys
Email blasts
Intranet postings• Library news• ERROR team webpage• Promotions webpage• Talking points
Vendor swag
Staff trainings• Self-guided and
one-on-one• Demos• Scavenger hunts• Jedi Master trainings• 5th Fridays
Marketing materials
External customermarketing strategies
Word-of-mouth marketing is powerful!
Surveys
Press Releases
Media Stories
Website Postings• Buttons and links• Digital media webpage• News items postings
Social media• Facebook and Twitter
Pathfinders
Shelf markers
Public demos and classes
Marketing materials
Vendor swag
Marketing materials…
Press releases and media stories
Email blasts
Social media posts – Facebook and Twitter
Banners, posters, and digital sign slides
Flyers, handouts, and brochures
Pathfinders
Shelf talkers
Bookmarks
Class curriculae and teaching tools
Video tutorials and presentations
Plethora of vendor goodies
…we created, adapted, or acquired
Electronic resource promotion opportunities
MUSIC, MOVIES, AND TELEVISION PROGRAMS
• The Pirate Bay• Program idea: offer a workshop on how to successfully find and download the latest torrents (Game of Thrones is big)!
• Website: www.thepirat...
THINKING IN “FREE”:VETTED, AUTHORITATIVE ELECTRONIC RESOURCES
THINKING IN ERROR:MAKING ELECTRONIC RESOURCES COOL AGAIN
Start with “why”…
…lead the change
THINKING IN ERROR:MAKING ELECTRONIC RESOURCES COOL AGAIN
JENNIFER CALDWELLElectronic Resources Librarian
(Ancestry Library Edition)[email protected]
JENN BERRYLibrary Associate
(Medline Plus)[email protected]
CAT STRONGLibrary Branch Manager
(Mango Languages)[email protected]
JAMES WALTERYouth Services Librarian
(Freegal)[email protected]