Before you begin, strive to find the answers to these questions…

How many hours do you have to sell and how many customers can you serve in an hour?

What are your total sales/revenue projections?

Is there high demand for your product(s) based upon your research?

How many units do you need to sell to break even?

How will you efficiently meet this demand given # of people in target market, amount of selling time available and product quantity?

What is the profit margin on your product(s)? Will it yield a profit given your fixed expenses (loan, etc.); # of people in target market; amount of selling time available?

Student #1:

Student #2:

Student #3:

Student #4:

MARKET DAY PROPOSAL forTeam/Business

Name

Logo or pic related to business

Team/Business Name LEADERSHIP

ORGANIZATIONAL (ORG) CHART

Identify the roles each group member will be responsible for executing.

SWOT ANALYSIS

• STRENGTHS 1.Strength #12.Strength #2

• WEAKNESS1.Weakness #12.Weakness #2

• OPPORTUNITIES1.Opportunity #12.Opportunity #2

• THREATS1.Threat #12.Threat #2

MARKETING MIX - PRODUCT

PRODUCT

•PEOPLE

• PLACE

• PRICE

• PROMOTION

MARKET DAY – PRODUCT OFFERINGSList the item(s) your group plans to sell during Market Day:

MARKETING MIX – PEOPLE & PLACE

• PRODUCT

PEOPLE

PLACE

•PRICE

•PROMOTION

MARKET DAY TARGET CONSUMER

PROFILE-   Name-   Description of personality-   Age-   Gender-   Income level-   Disposable income level-   Values

Insert graphic representation

of your target consumer

(photo, etc.)

RESEARCH

• Describe your target market: – Specifically, where is it located (PLACE)?

• Which segment(s) of your market will you target (PEOPLE)?

• How many people are in your targer market (PEOPLE)?

RESEARCH

PRIMARY SECONDARY

List and describe the primary and secondary methods you used to prove that there is a demand for your product(s) within

your target market

MARKETING MIX - PRICE

• PRODUCT

• PEOPLE

• PLACE

PRICE

• PROMOTION

PRICING STRATEGYExplain your rationale for determining

prices on the items that you plan to sell.

ItemCOGS/Unit

Sales Price/Unit

DESCRIBE Pricing Strategy Used(keystoning, demand-based, etc.)

$ $

$ $

$ $

$ $

MARKETING MIX - PROMOTION

• PRODUCT

• PEOPLE

• PLACE

• PRICE

PROMOTION

MARKET DAY PROMOTIONDescribe the methods you will use to inform your target market about Market Day and include the frequency and duration:

Method #1:

Method #2:

Method #3:

Economics of 1 Unit

Definition of One Unit (1 widget, one shirt, etc.)

Selling Price per Unit $ (A)

COGS Per Unit $ (D)

Other Variable Costs Per Unit(outgoing shipping, packaging, commissions)

$ (E)

Total Variable Costs (D+E) $ (F)

Gross Profit Per Unit (A-F) $ 9

Selling Price Per Unit $ (A)

# of Units Sold (B)

Total Sales (A*B) $ (C)

Less Variable Costs

Total COGS (COGS per unit * B) $ (D)

Other Variable Costs (Other variable costs per unit * B)

$ (E)

Total Variable Costs (D+E) $ (F)

Gross Profit (C-F) $ (G)

Less Fixed Costs

Fixed Costs (market day loan) $ (H)

Other Costs (plastic and paper goods) $ (I)

Total Fixed Costs (H+I) $ (J)

Net Profit (G-J) $

MARKET DAY – ONE DAY INCOME STATEMENT

MARKET DAY START-UP INVESTMENT

ITEM WHERE WILL I BUY THIS? COST

$

$

$

$

$

$

$ ESTIMATED TOTAL START-UP INVESTMENT $

16

Financial Ratio Analysis

Return on Investment (ROI)Net profit ÷ Start-up investment X 100

Return on Sales (ROS)Net Profit ÷ Total Income on Sales X 100

Break-Even Units Fixed Costs ÷ Gross Profit per unit

Thank you for your

consideration of[business name]

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