begin with buy-in
DESCRIPTION
The speech delivered to the Campaign for Liberty regional conference in Las Vegas, 7/12/09.TRANSCRIPT
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BEGIN WITH BUY-IN
PRESENTED BY JAY WEELDREYER
C4L REGIONAL CONFERENCELAS VEGAS, NEVADA
7/12/2009
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SO WHAT’S YOUR
STRATEGY GOING TO BE?
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YOU HAVE
A VISION
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YOU HAVE
A MISSION
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YOU HAVE
A STRATEGY
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SO YOU KNOW WHO YOU ARE
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YOU KNOW WHERE YOU’RE
GOING
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AND YOU KNOW HOW TO GET THERE
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NOW VISION
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RIGHT?!
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WRONG.
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WHAT IS THE REAL SITUATION?
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LEADERSHIP’S TRUTH
NOW VISION
NOW
VISION
VISION?
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ACTIVIST’S TRUTH
NOW
VISION
NOW
NOW
NOWNOW
VISION
VISIONVISION
NOW
NOW ?
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DONOR’S TRUTH
NOW VISIONNOW
NOW
NOW
VISION
VISION
?
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MEMBERSHIP’S TRUTH
NOW VISION
NOW
NOW
NOW
NOW
NOW
NOW
NOWVISION
VISIONVISION
VISION
VISION
?
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THE PUBLIC’S TRUTH
VISION
NOW
NOW
NOW
NOW
VISION
VISION
VISION
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THE GOVERNMENT’S TRUTH
NOW
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YOU KNOW WHERE I’M
GOING WITH
THIS?
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HERE’S A HINT:
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DOESN’T THAT LOOK FAMILIAR?
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CALLS FOR ACTION
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WITHOUT A CLEAR CONNECTION TO OUTCOMES
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THAT SUCKS
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STRATEGIC PLANNING DEVELOPSCLARITY
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A CLEAR PICTURE OF WHO AND WHERE YOU ARE
?
?
?
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A CLEAR PICTURE OF WHO AND WHERE YOU ARE
I AM A CIRCLE
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A CLEAR PICTURE OF WHO AND WHERE YOU ARE
I AM A CIRCLE
YOU ARE HERE
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NOW
A CLEAR VISION OF WHERE YOU ARE GOING
?
?
?
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YOU WANT TO BE HERE
NOW
A CLEAR VISION OF WHERE YOU ARE GOING
VISION
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NOW
VISION
A CLEAR PLAN TO GET YOU THERE
?
?
?
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NOW
VISION
A CLEAR PLAN TO GET YOU THERE
DO THIS
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NOW
VISION
AND MOST IMPORTANT OF ALL
STRATEGY
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NOW
VISION
A CLEAR REASONWHY YOU EXIST, WHY YOUR VISION IS
IMPORTANT
STRATEGY
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NOW
VISION
A CLEAR REASONWHY YOU EXIST, WHY YOUR VISION IS
IMPORTANT
STRATEGY
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Without your mission, without your vision, without your status, and without your plan---You have no
strategy.
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AND ACTION WITHOUT STRATEGY . . .
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AND ACTION WITHOUT STRATEGY . . .
. . . IS THE NOISE BEFORE DEFEAT.
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And that begs the question . .
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WOULD YOU RATHER MAKE NOISE,
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OR WIN?
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MAYBE OUR ACTIONS SHOULD NOT BE BASED ON THIS.
NOW VISION
NOW
NOW
NOW
NOW
NOW
NOW
NOWVISION
VISIONVISION
VISION
VISION
?
?
?
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. . . BUT INSTEAD ON THIS . . .
NOW FUTURE
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. . . OR THIS . . .
NOW FUTURE
NOW
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. . . OR THIS . . .
NOW FUTURE
NOW
NOW
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. . . ORTHIS . . .
NOWFUTURE
NOW
NOW
NOW
NOW
NOW
NOW
NOW
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A POWERFUL MISSION
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A POWERFUL MISSION
& COMPELLING VISION
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ENABLE YOUR ACTIVISTS
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ENABLE YOUR ACTIVISTS,MEMBERS
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ENABLE YOUR ACTIVISTS,MEMBERS,DONORS
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ENABLE YOUR ACTIVISTS,MEMBERS,DONORS,
AND LEADERSHIP
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ENABLE YOUR ACTIVISTS,MEMBERS,DONORS,
AND LEADERSHIPTO DO THE RIGHT
THING
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ENABLE YOUR ACTIVISTS,MEMBERS,DONORS,
AND LEADERSHIPTO DO THE RIGHT
THINGAT THE RIGHT TIME
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IN ANY SITUATION
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SO THE PUBLIC GETS INSPIRED
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AND THE GOVERNMENT
RESPONDS
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. . . WHICH MEANS . . .
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YOU WIN
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MORE OFTEN
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MORE OFTEN
& WITH LESS WORK.
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I THOUGHT YOU’D LIKE THAT.
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SO WHAT’S YOUR
STRATEGY GOING TO BE?