beginner corporate blogging tips
DESCRIPTION
An overview for business marketing professionals looking to get started in blogging. This short presentation includes blogging tips and best practices specifically for businesses targeting customers and prospects.TRANSCRIPT
Blogging: Getting Started &Best Practices
Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42
Hi! I’m Joe Pulizzi (@juntajoe)
• Evangelist, speaker, author for content marketing – why marketers need to be publishers.
• Founder and Chief Content Officer for Junta42 – The leading content-vendor matching service for custom content
• Co-author of Get Content Get Customers (McGraw-Hill)
Blogging is a Publishing Tool
Your customers are seeking relevant and timely information.
Forrester Research
Information Evolution/Rise of Good Content
CBS Fast Draw
What this is all about…
To Attract and Retain Customers:
Deliver valuable, relevant and compelling content to your customers on a consistent basis.
A Blog is just a tool
A Powerful tool
to attract/retain customers
have conversations with customers
position you as a trueexpert resource
My Blog – since April, 2007
The Problem:
Marketers are Horrible Publishers
No Content, No Social Media
Image from Story Worldwide
Your Knowledge
Their Needs
Blogging Platforms
Listen First!
www.google.com/alerts
Twitter Search (search.twitter.com)
Twitter/Tweetdeck
Blogging Tips
Tip #1 - Listen/Commenting
• Where are your customers hanging out?
Tip #2 – Blog RSS to Twitterfeed
Tip #3 – Be Consistent
Tip #4 – Track Performance
Tip #5 – Length and Style
• Shorter is often better (250 words)
• Bullets/Lists do better
• Titles are like magazine covers
• Shake it up (video/audio)
• Link to other bloggers
• Link to other articles
• Proofread
Tip #6 – Niche is Better
Social Media does not work without having something valuable to say!
Additional Resources
Problogger.net
Copyblogger.com
blog.junta42.com
www.junta42.com/community/content-marketing-articles.aspx
@juntajoe
Questions?
Joe [email protected](216) 941-5842Sites: www.junta42.comwww.joepulizzi.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com
Ways to Connect:LinkedIn: Joe PulizziFacebook: Joe.Pulizzi
Free white paper on developing your own content strategy: www.contentrevolution.com