Presented by Halvorson New Media, LLCHalvorsonNewMedia.com

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2004

2005

2006 2007

2008Facebook

2009Twitter

2010 2011 2012

2003

ME

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Why you should use Facebook How to begin to build a Business Page Building a Fan base Brief review of “advanced” strategies Best Practices Promoting your Facebook presence

elsewhere Resources

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What What isis social media, social media, anyway?anyway?

Share content & have conversations

• Connectedness• Openness• Conversation• Community

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68% of people will buy a product because of a Facebook referral http://dld.bz/amrP

Average age of Facebook user Dec. 2010?

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Source: http://www.nickburcher.com/2009/07/usa-facebook-usage-statistics-by-state.html

Sources: Per Research Center’s Internet and American Life Project; Nielsen Company

July 2009: 332,240

Oct. 2010: 588,720

April 2011: 686, 360

(There’s only 1.3 million people in the state)

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But to be a business, you must be a person first

Facebook help: http://www.facebook.com/help/?ref=pf

Go to your own Profile now

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Most should choose this option

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Can’t change once done so choose carefully

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Your business logo or a photo of you

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Short description of your business or use your tagline

Your website or other…

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This would be the “friends” of the Facebook “profile” (person) who created this business page(You could save this until later or not do at all.)

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Use your personal or business email contacts, but…

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We’ll cover this in a bit

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Disclaimer: I’m still learning this

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Cover

Profile

All of these are “tabs” or “apps”; yours might only show 3; Photos always in same place

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Tactics for gaining FansTactics for gaining Fans

Ask your friends to like the Page (different from “friending”)

Ask your friends to recommend you to their friends

Post good content and post regularly

Interactive Quality –what readers want which is

1) video2) photos 3) free stuff

Advanced tricks (3rd course in our series)•Contests•Polls

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AskAsk them to them to ““LikeLike””Tell them howTell them how

Encourage them to ask Encourage them to ask others others

Tell them howTell them howGive them valuableGive them valuable contentcontentAsk for their participationAsk for their participation

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Ads can be highly targeted

Negative comments: Answer, then delete

Update often/once a day Strive for consistency Follow others Respond with thanks Give credit and build repoire Constantly add new fans

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• Answer questions• Conduct an interview• Highlight an employee• Predict trends• Invite guest contributors• Provide demonstrations/tutorials• Create lists (Top 5…)• Tell the back story…

Stuck for ideas?

Authoritative? Funny? Helpful? Formal? Informal? All chatty? All business?

Not recommended

Not recommended

Decide your tone

How often Who writes Who edits Who approves Days of week Timely

subjects Must-cover

subjects

Have an editorial calendar

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Put up a poll Wrap up what you’re

saying with, “What do you think?” or “What experiences have you had in ….” 

Strive for two-way communications

 

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Facebook InsightsFacebook Insights

Here’s the key to writing well for social media…

Don’t be boring

•Mashable.com•SocialMediaExaminer.com•Ragan.com•Mari Smith

Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.

Along with two part-time staff members, Halvorson currently writes and manages blogs for the New Hampshire Small Business Development Center, Customer Perspectives, and the Bond Wellness Center. She provides social media consulting to the clients of Louis Karno & Company, while continuing to write for Stonyfield Farm. See a list of current clients here.

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