beginners guide to writing an effective blog
DESCRIPTION
Your content is a direct reflection of your business; poorly written and irrelevant content could negatively affect your credibility. Not to worry — there are many ways to avoid the common pitfalls of blog writing.TRANSCRIPT
Blog Writing Tips & Tricks
Beginners guide to writing an effective blogApril 2, 2014
The blog has become an increasingly popular tactic to help businesses achieve a variety of objectives.
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Distribute industry-specific content
Provide insight
Highlight products and/or services
Improve search engine optimization (SEO)
Blogs allow companies to:
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Tips on how to implement an effective blog writing strategy
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It is important to have a firm grasp on who your audience is and what they want to hear.
Example: if you are a food bank, provide insight into how to run a successful food drive.
Tip #1: Be relevant and know your audience
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The ultimate goal of your blog is to have readers walk away learning something new.
Tip-driven blogs fare well in a variety of industries.
This tactic allows you to: Communicate relevant information Provide value Become an authoritative source
Tip #2: Provide value to your reader
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A blog that seemingly “salesy” will deter readers.
Use your blog to educate and inspire.
Tip #3: Avoid the sales pitch
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A blog that seemingly “salesy” will deter readers.
Use your blog to educate and inspire.
Tip #4: Keep it short, sweet & to the point
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To read the full blog post:http://hldcommunications.com/blog-writing-tips-tricks/
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Amanda CunninghamAfter completing a successful internship with HLD, Amanda Cunningham joined the agency as an Account Manager in the Public Relations department. Her work focuses on the integration of public relations, content marketing and social media, which is a necessity in the communications industry of today.