behavioural targeting - cim summer marketing conference 2013
DESCRIPTION
Tom Whittam from Coast Digital spoke on Behavioural Targeting at the Chartered Institute of Marketing's summer marketing conference on 6th June 2013.TRANSCRIPT
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Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
What is ‘Behavioural Targeting’?CIM East of England Summer Conference
2013
With Tom Whittam
Thursday, 6 June 2013
increase in use of
behavioural targeting by the
end of 2014
20%
It can be over
more effective than other types of targeting
2x
![Page 2: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/2.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Behaviour is?
How DoYou
Behave?
![Page 3: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/3.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
onsite
offsite
Targeting is?
HowIt
Works
![Page 4: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/4.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
AmazonHomepag
e
onsite
![Page 5: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/5.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
Product&
Cart
onsite
![Page 6: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/6.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
E-commerce...
Saved For Later
onsite
![Page 7: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/7.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%Faceboo
k
onsite
![Page 8: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/8.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%Edgeran
k
onsite
![Page 9: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/9.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Social...
increase inconversions from
social media websites
46%YouTub
e
onsite
![Page 10: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/10.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Other Examples...
increase inconversions from
social media websites
46%Netflix &LoveFilm
onsite
![Page 11: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/11.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Other Examples...
increase inconversions from
social media websites
46%GoogleMaps
onsite
![Page 12: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/12.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Remarketing...
ExtraCustom
er Visibility
offsite
![Page 13: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/13.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Display Targeting...
Real-Time
Bidding
offsite
![Page 14: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/14.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Display Targeting...
Mobile&
Desktop
offsite
![Page 15: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/15.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Targeting is...
VisiblePersonalValuable
![Page 16: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/16.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%BTBuckets www.btbuckets.c
om
![Page 17: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/17.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
BT Buckets...
increase inconversions from
social media websites
46%DiscountsPromotion
sContent
![Page 18: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/18.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%ConvertInsights
www.convert.com
![Page 19: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/19.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Convert Insights...
increase inconversions from
social media websites
46%One CodeTargetingTesting
![Page 20: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/20.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Tools...
increase inconversions from
social media websites
46%Personyz
e
www.personyze.com
![Page 21: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/21.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Personyze...
increase inconversions from
social media websites
46%ContentEcommerc
eFinancial
![Page 22: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/22.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
What do we know? Behaviour...
How it works...
Onsite Examples...
Offsite Examples...
Tools...
![Page 23: Behavioural Targeting - CIM Summer Marketing Conference 2013](https://reader035.vdocument.in/reader035/viewer/2022081518/553b5ad5550346aa3a8b46f1/html5/thumbnails/23.jpg)
Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Questions?
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Marketing you can measure
TM
Behavioural Targeting
@CoastDigital
Thank You!
www.CoastDigital.co.uk