Behind the Curtain: The Wizards of API

Radian6 Social 2011Thursday, April 7th

3:00 pm – 3:50 pmPacific A-C

What is this panel about?

Ever wonder how the BrandBowl or Tweetsgiving are able to make sense of mass amounts of data and keep the public informed of real-time results in a fun format? The wizards behind the curtain share how they visualized data for their

campaigns and discuss how your organization can do this too.

Who are our panelists?

Alex Brasil, Analytical LeadGoogle

Edward Boches, Chief Innovation OfficerMullen

Tony MacDonell, Chief Technology OfficerTeknision Inc.

Sean Greenlaw, Chief Executive OfficerLashpoint

What are the big topics?

Extending FunctionalityHow can API be used to go beyond a platforms standard

functions?

Improving Automation More actions done all at once to improve workload capabilities

Providing VisualizationCreating exciting visuals of all the data

HOW TO MARKET

AN AD AGENCY’S

SOCIAL MEDIA

CAPABILITIES

302,977 tweets analyzed

48,859tweets #brandbowl

18,068visitors to site

Lashpoint’s in Social Media

Facebook / Twitter integrations Google Maps mash-ups Janrain integrations Radian6 and the SocialCloud

Extending Radian6 High volume analysis and decision tools Real-time Data Visualization

Extending Radian6 using SocialCloud

HTML Widgets Light-weight and embedded in external apps Usage and appearance similar to Dashboard or

Engagement Console Embed Graphs and Feeds directly into web pages

Mini-Apps Single Purpose / highly focused Custom functionality Interactive reporting

Analysis & Decisions using SocialCloud

Inspecting a large volume of pre-analyzed social posts

Bulk actions on similar posts from several channels

Automated events based on inspection findings

Triggered updates / inserts in proprietary business systems

Data Visualizations with SocialCloud

Meaningful pictures and animations based on Radian6 analysis ... in real-time Using colour to compare sentiment changes See volume increases with growing shapes Measure trends in animated graphs Geographic distribution using maps

Scorecards and health meters Operational screens used in operational

context Large displays and portable screens

Big Lessons Learned with SocialCloud

Dashboard widgets are too good ... don't try to recreate them

There is a lot of social media ... an intelligent cache is your friend.

“Meaningful” animation based on Social Media patterns is not easy

Logging, Logging, and more Logging. The more you do, the more Radian6 API Support will love you